Melissa Fanella

Grammar

What Is the Difference Between Revising and Editing?

Revising and editing are separate steps in refining your content. Revision involves substance, while editing involves language, grammar, and mechanics. Both are key to creating strong, polished content.

Melissa Fanella

4 Types of Editing in Writing

Because good content is comprehensive, the editing process is, too. Here are four types of editing that will polish your content perfectly and prepare it for your audience.

Melissa Fanella

6 Content Pillar Ideas for Web Publishers

Here are six content pillar ideas you can use today to build your brand’s authority, boost organic traffic, and create meaningful connections with your audience.

Melissa Fanella

Indirect Object: What Is an Indirect Object in Grammar?

Learn how indirect objects function in a sentence. Discover how to identify them, where to find them, and how they differ from preposition phrases.

Melissa Fanella

How to Outline Quality Standards in a Content Brief in 4 Steps

A content brief is a communication tool that helps a team focus on the same quality standards and reach the same goals — with fewer rounds of revision and rewriting.

Melissa Fanella

Compound Adjectives: How to Write a Compound Adjective

A compound adjective is an adjective made up of more than one word that acts as a single unit to modify a noun. One intentional and well-placed compound adjective can deliver a strong message.

Melissa Fanella

How to Create Pillar Content Pages: Step-by-Step

Get insight into how to create pillar content pages in this step-by-step guide. Establish topical authority with exceptional content that readers and Google appreciate.

Melissa Fanella

What Are Nouns? 12 Types of Nouns

What are nouns in grammar? Discover 12 types of nouns and how to use them properly in your writing.

Melissa Fanella

What Is a Target Audience in Content Marketing?

Knowing your target audience — the specific group most likely to want your product or service — is key to content strategy. Learn why it’s important and how to find yours.

Melissa Fanella

How to Plan a Content Pillar Strategy in 9 Steps

Strategizing your pillar content is essential to having it work for you and establishing your brand as a topical authority. Learn to build an effective content pillar strategy in 9 steps.

Melissa Fanella

What Are Collective Nouns? 40+ Collective Noun Examples

Collective nouns represent a group of individuals or things that function as one. Collective nouns can name assemblages of people, plants, animals, things or ideas.

Melissa Fanella

10 Content Marketing Campaign Ideas to Engage Your Audience

Leverage these 10 ideas in your content marketing strategy to boost your marketing campaigns, increase visibility, and engage your audience.

Melissa Fanella

Exclamatory Sentences: A Complete Overview

What is an exclamatory sentence? Learn best grammar practices for writing exclamatory sentences to add emphasis or dramatic effect.

Melissa Fanella

What Are Hyphens Used For? A Guide to Using Hyphens in Writing

Hyphens are used to create compound words and to hyphenate compound modifiers preceding a noun to provide clarity. Hyphens have many uses, rules, and exceptions.

Melissa Fanella

Independent Clauses: A Complete Guide

Discover how independent clauses power engaging writing. They express complete thoughts, help form more complex sentences, and keep great writing flowing.

Melissa Fanella

What Is a Subject in a Sentence? 4 Types of Subjects

You can’t have a complete sentence without a subject. The subject is a sentence’s main topic: the who or what that is engaged in an action.

Melissa Fanella

When to Use a Colon in Writing for Punctuation

A colon in punctuation has many jobs. It can separate ideas, create a dramatic pause, and introduce lists. Learn about when to use a colon as proper punctuation in your writing.

Melissa Fanella

What Is Punctuation? An Overview + Examples

Punctuation makes writing clear and easier to read. Punctuation marks are the symbols used to help provide clarity, emphasis, and timing in writing.

Melissa Fanella

When to Use a Period for Punctuation

A period is punctuation that marks the end of an imperative or declarative sentence. Periods are also used in some initials, abbreviations, and acronyms.

Melissa Fanella

Content Editing vs. Copy Editing — A Comparative Guide

Content editing and copy editing are essential to polishing your content. These steps ensure high-quality writing that effectively engages your audience and represents your brand.

Melissa Fanella

What Is a Predicate? A Comprehensive Guide

Predicates are the part of the sentence containing the verb and describing the subject's action or state of being. Without them, a writer can’t make a complete sentence.

Melissa Fanella

How to Use an Apostrophe + Examples

In grammar, an apostrophe is a punctuation mark used to indicate possession and to replace omitted letters, words, or numbers in contractions.

Melissa Fanella

7 Content Marketing Trends to Know in 2025

Get insight into the latest content marketing trends of 2025, so you can stay ahead of the competition and produce standout content.

Melissa Fanella

What Is Pillar Content? 4 Benefits of Pillar Pages

Learn about what a content pillar is and the benefits of building a content strategy with pillar pages.

Melissa Fanella

What Are Parentheses? When to Use Parentheses in Writing

Parentheses are used in writing to set off additional information within a sentence. While parenthetical information isn’t usually essential, it often provides helpful insight for a reader.

Melissa Fanella

How to Increase Brand Awareness With Content Marketing

These seven tips can help you boost brand awareness, build trust with an expanded audience, and bring new ways to increase visibility and broaden your reach.

Melissa Fanella

Dynamic Content Marketing: A Complete Overview

Discover how dynamic marketing responds to consumer behavior in real-time to boost engagement and conversions. Learn practical tips to implement this personalized content.

Melissa Fanella

Content Marketing vs. SEO: Top Similarities and Differences

Discover the key differences and similarities between content marketing and SEO, and learn why integrating these strategies boosts the impact of your digital marketing.

Melissa Fanella

25 Content Marketing Lead Generation Ideas

Discover 25 content strategies for lead generation at every step of the sales funnel. Learn how to bridge from prospects to customers with targeted, helpful content.

Melissa Fanella

Plural Nouns: A Complete Guide + Examples

Learn about plural nouns. Plus, get tips on how to use the plural form of different types of nouns, like regular and irregular nouns, properly in your writing.

Melissa Fanella

Auxiliary Verbs: A Complete Guide + Examples

Auxiliary verbs are helping verbs. They are used with main verbs to reflect verb tense, show mood, or add emphasis. Learn how to use auxiliary verbs in this grammar guide.

Melissa Fanella

17 Online Grammar Editing Best Practices for Freelance Writers

These 17 best practices and tips will help you proofread and polish your freelance writing to ensure it’s client-ready.

Melissa Fanella

What Are Verbs? The Definitive Guide

Verbs are the driving force behind language, describing the actions, events, and states of being that give sentences their meaning. Discover how they work.

Melissa Fanella

What Are Action Verbs? How to use Dynamic Verbs in Writing

Action verbs express action and things that happen. In a sentence, the action verb describes the activity or event performed by the subject.

Melissa Fanella

Direct Object: What is The Direct Object in a Sentence?

A direct object receives the action of a verb in a sentence. Learn how to identify direct objects through clear examples and understand why some sentences are complete without them.

Melissa Fanella

Stative Verbs: How to Use Them in Writing

Stative verbs express a state of being, condition or situation that a subject experiences. Stative verbs do not express physical actions and don’t work in all verb tenses.

Melissa Fanella

What Are Sentence Modifiers?

Modifiers add specificity to writing by adding details and information about other words in the sentence. Learn how to use modifiers without misplacing them!

Melissa Fanella

What Is an Ellipsis in Writing?

In writing, an “ellipsis” (…) indicates omitted words, expresses a dramatic pause, or is used in a grammatical ellipsis. Learn best practices for using an ellipsis in writing.

Melissa Fanella

Interrogative Sentences: A Complete Guide + Examples

An interrogative sentence is a sentence that asks a question. Learn how to use interrogative sentences to clarify and provide information.

Melissa Fanella

Imperative Sentences: A Complete Overview

An imperative sentence gives a command or direct order but it can also do so much more. Learn about how to use imperative sentences in your writing.

Melissa Fanella

What Are Irregular Verbs? + Examples of 33 Irregular Verbs

Irregular verbs don’t follow the typical format for their past tense and past participle. Regular verbs end in -ed or -d in these forms, while irregular verbs vary widely.

Melissa Fanella

Dependent Clauses: A Complete Guide

Dependent clauses add detail, context, and complexity to writing by expressing relationships between ideas. Learn how to use them correctly to enhance your writing.

Melissa Fanella

Declarative Sentences: A Complete Guide

A declarative sentence makes a statement. It is the most frequently used type of sentence for its ability to convey information, express opinions, and explain things.

Melissa Fanella

What Are Verb Tenses? 12 Types of Verb Tenses + Examples

Verb tenses indicate when an action takes place — there are 12 verb tenses including simple, perfect, and progressive verb tenses. Get tips on how to properly incorporate verb tenses in your writing.

Melissa Fanella

8 Best Practices for Web Content Editing

Follow these 8 best practices to ensure your web content is sound, polished, readable, and poised to engage your intended audience with relevant, helpful information.

Melissa Fanella

When to Use Quotation Marks: A Complete Guide

Quotation marks are important signals to a reader and always work in pairs. Quotation marks signify when words are taken from another source, indicate dialogue and can indicate emphasis.

Melissa Fanella

What Are Interjections in Writing?

An interjection is a word or phrase used as a short exclamation grammatically independent from the words around it. Interjections express emotion, understanding, or commands.

Melissa Fanella

What Is Inbound Marketing?

Inbound marketing uses content to attract customers and encourage engagement and connection with a brand. Instead of pushing messages out, it brings customers in.

Melissa Fanella

What Is Brand Awareness? 8 Benefits for Brands

Brand awareness is key in establishing your brand as the one your target audience trusts and prefers. Learn 8 benefits of prioritizing brand awareness.

Melissa Fanella

What Is Long-Form Content? 7 Types of Long-Form Content in Marketing

Learn about what long-form content is and the benefits of long-form content. Then, discover 7 types of long-form content.

Melissa Fanella

Sentence Fragments — A Comprehensive Guide

Learn about what sentence fragments are and how to correct them, so that you can communicate clearly with your audience.

Melissa Fanella

Microsoft Writing Style Guide Review: 6 Things to Know

Explore 6 key elements of the Microsoft Writing Style Guide in this style guide review, from its roots in the Chicago Manual of Style to its brand-specific guidance and global considerations.

Melissa Fanella

Editorial Workflow: 7 Ideas to Supercharge Productivity

Discover seven productivity-boosting ideas for streamlining your editorial workflow from mapping out and planning to incorporating style guides.

Melissa Fanella

7 Innovative Content Marketing Ideas for 2025

Discover seven innovative content marketing strategies for 2025 that boost engagement through a blend of AI technology and human creativity.

Melissa Fanella

8 Types of Zero-Click Searches

Discover 8 types of zero-click searches that deliver answers and address search intent without a user needing to click through to a website.

Melissa Fanella

Writing and Editing Checklist: 25 Top Considerations

Every content writer and editor needs a checklist in their toolbox to revise and refine their writing. Here are 25 checks that will strengthen and polish your content for publication.

Melissa Fanella

What is High-Quality Editorial Content?

Discover what makes high-quality editorial content stand out, why it’s essential, and how to integrate it into your content marketing strategy.

Melissa Fanella

How to Create a Style Guide

Create a style guide in 6 practical steps. Build on existing standards to reflect your brand identity and create consistent content everywhere you post.

Melissa Fanella

5 Mobile Content Marketing Strategies & Tips

Discover 5 essential mobile content marketing strategies that engage with audiences with optimized visuals, concise messaging, and performance-focused design.

Melissa Fanella

Why Is Editing Essential to the Writing Process?

Discover why editing is crucial for content marketing success. Learn essential editing types, self-editing techniques, and how to polish your content.

Melissa Fanella

B2B vs. B2C Content Marketing: What's The Difference?

Learn the key differences between B2B and B2C content marketing, from strategy and audience to approach and content types.

Melissa Fanella

How to Rank in People Also Ask Boxes

Learn how to rank in Google’s People Also Ask boxes with 10 proven strategies. Boost your SEO visibility and organic traffic to your content.

Melissa Fanella

Editorial vs. Advertorial Content: Differences + Digital Marketing Insights

Learn the key differences between editorial and advertorial content and when to use each type to advance your digital marketing content strategy.

Melissa Fanella

Topical Authority Metrics to Watch

Is your topical authority strategy paying off? Learn which key metrics to track, like topic share, AI citations and engagement metrics, to see what’s working.

Melissa Fanella

Melissa Fanella is a writer, editor, and marketing professional with over 15 years of experience in content and messaging for businesses and nonprofits. Her expertise is in crafting authentic, people-first content that is compelling and engaging for audiences and positioned for business goals.

Grammar

What Is the Difference Between Revising and Editing?

Grammar

4 Types of Editing in Writing

Content Marketing

6 Content Pillar Ideas for Web Publishers

Grammar

Indirect Object: What Is an Indirect Object in Grammar?

Content Marketing

How to Outline Quality Standards in a Content Brief in 4 Steps

Grammar

Compound Adjectives: How to Write a Compound Adjective

Content Marketing

How to Create Pillar Content Pages: Step-by-Step

Grammar

What Are Nouns? 12 Types of Nouns

Content Marketing

What Is a Target Audience in Content Marketing?

Content Marketing

How to Plan a Content Pillar Strategy in 9 Steps

Grammar

What Are Collective Nouns? 40+ Collective Noun Examples

Content Marketing

10 Content Marketing Campaign Ideas to Engage Your Audience

Grammar

Exclamatory Sentences: A Complete Overview

Grammar

What Are Hyphens Used For? A Guide to Using Hyphens in Writing

Grammar

Independent Clauses: A Complete Guide

Grammar

What Is a Subject in a Sentence? 4 Types of Subjects

Grammar

When to Use a Colon in Writing for Punctuation

Grammar

What Is Punctuation? An Overview + Examples

Grammar

When to Use a Period for Punctuation

Grammar

Content Editing vs. Copy Editing — A Comparative Guide

Grammar

What Is a Predicate? A Comprehensive Guide

Grammar

How to Use an Apostrophe + Examples

Content Marketing

7 Content Marketing Trends to Know in 2025

Content Marketing

What Is Pillar Content? 4 Benefits of Pillar Pages

Grammar

What Are Parentheses? When to Use Parentheses in Writing

Content Marketing

How to Increase Brand Awareness With Content Marketing

Content Marketing

Dynamic Content Marketing: A Complete Overview

Content Marketing

Content Marketing vs. SEO: Top Similarities and Differences

Content Marketing

25 Content Marketing Lead Generation Ideas

Grammar

Plural Nouns: A Complete Guide + Examples

Grammar

Auxiliary Verbs: A Complete Guide + Examples

Grammar

17 Online Grammar Editing Best Practices for Freelance Writers

Grammar

What Are Verbs? The Definitive Guide

Grammar

What Are Action Verbs? How to use Dynamic Verbs in Writing

Grammar

Direct Object: What is The Direct Object in a Sentence?

Grammar

Stative Verbs: How to Use Them in Writing

Grammar

What Are Sentence Modifiers?

Grammar

What Is an Ellipsis in Writing?

Grammar

Interrogative Sentences: A Complete Guide + Examples