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Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.
File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.
Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!
You can also easily compare text by copying and pasting it into each field, as demonstrated below.
Ease of use
Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.
Multiple text file format support
Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.
Protects intellectual property
Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.
User Data Privacy
Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.
Compatibility
Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.
As readers, we all know strong editorial content when we see it. It engages, informs, and entertains us. Though it's an integral part of a brand’s overall marketing strategy, good editorial content hooks its audience members by addressing their interests and needs rather than pushing for a sale.
With an estimated 1.88 billion websites on the internet (as of 2021) according to Statista, and 5.56 billion people online in 2025, the phrase “needle in a haystack” comes to mind. Your audience doesn’t have time for mediocre content. They deserve something much more.
By creating and distributing high-quality editorial work, you help your audience find what they are looking for and establish your brand as a trustworthy source of relevant and engaging information.
In this article, we’ll explore how editorial content helps a brand stand out from the crowd, builds lasting customer relationships, and contributes to a successful content marketing campaign that gets results.
Discover a suite of best-in-class editorial tools with the Originality.ai Grammar Checker, AI Checker, and Content Optimizer.
Editorial content intentionally focuses on informing, educating, or entertaining its audience with relevant and valuable information.
Great editorial content can be fact-based or opinion-based, serious or light-hearted, short-form or long-form.
In marketing, what distinguishes editorial content from other marketing collateral is its focus on audience needs rather than the direct promotion of a brand and its products or services.
Examples of editorial content include:
The idea of connecting with an audience through helpful, relevant content is part of an inbound marketing strategy, which draws an audience in, as opposed to more sales-oriented outbound marketing, which pushes out promotional content.
However, a brand can see several sales-oriented benefits from a content marketing strategy that prioritizes strong editorial content.
By sharing high-quality, informative, and engaging content with your audience, you are helping to sift through the haystack to deliver information you know they need.
In return, this approach delivers some highly valuable results for your brand:
These strategic benefits emerge naturally when you prioritize audience needs over promotional messaging: engaged readers and improved search visibility — which both point toward increased potential for leads and conversions.
Every effective marketing strategy needs promotional elements. However, the promotional elements don’t usually take the spotlight in editorial content.
Advertorial content, by contrast, blends promotional messaging with relevant, helpful information, serving as a middle ground between an advertisement and strictly editorial content.
Understanding the difference and when to use which approach helps create a balanced mix within your content marketing strategy.
High-quality editorial content consistently demonstrates these key traits:
Applying these standards and traits elevates your editorial content above others, revealing your brand as a source worth following.
The first step in creating a strategy for high-quality editorial content is the commitment to it. Then comes research, creation, planning and ongoing measurement and refinement. These steps briefly outline the basics:
Who are you creating the content for? Know what information they need, what problems they are trying to solve, and what type of content connects with them.
Audit your existing content and determine where your content gaps are, as well as what might be repurposed editorially. Analyze competitors and outline what they are missing that you can capitalize on in your own content.
Establish what topics are relevant to your audience and allow your brand’s expertise to shine. Develop topic clusters for a depth of coverage and to boost brand authority.
Set your editorial team up for success by providing the tools for consistency, including brand guidelines, a style guide, and a clear strategy for editorial content.
Set up a publishing cadence. An editorial content calendar keeps the editorial workflow moving and provides your audience with fresh, regular content.
Plan ahead for what engagement metrics you will track and how they connect to the overall marketing strategy and business outcomes. Use this data to adjust your content, publishing calendar and overall editorial approach over time.
High-quality, informative content delivers returns in the short- and long-term.
Every time you publish, you immediately engage your audience and, over time, your brand builds relationships that are based on the value and relevance of the information it provides.
By committing to first-rate editorial publishing as part of your overall content strategy, you build trust, establish authority, and set the scene for converting casual readers into customers.
Get a best-in-class suite of tools to streamline your editorial workflow, including an AI Checker, Grammar Checker, Plagiarism Checker, and Fact Checker.
Learn more editing and content best practices in our top guides:
No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.
When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.
Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.
Vahan Petrosyan
searchenginejournal.com
I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.
Tom Demers
searchengineland.com
After extensive research and testing, we determined Originality.ai to be the most accurate technology.
Rock Content Team
rockcontent.com
Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.
Felix Rose-Collins
ranktracker.com
ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai
Ashley Stahl
forbes.com
Originality.ai Do give them a shot!
Sri Krishna
venturebeat.com
For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.
Industry Trends
analyticsinsight.net
Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.
Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.
Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.
String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.
The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.
Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.
String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.
Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.
The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.
With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.
Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.
We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.
There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.
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This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!
