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Content Marketing

How to Rank in People Also Ask Boxes

Learn how to rank in Google’s People Also Ask boxes with 10 proven strategies. Boost your SEO visibility and organic traffic to your content.

Trusted By Industry Leaders
Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

When it comes to search engine rankings, the People Also Ask (PAA) boxes offer prime placement on the search engine results page (SERP).

Between Google’s algorithm updates and the prominence of zero-click searches, competition for the PAA box is fierce. Ranking in these coveted positions requires strategy, optimization, and, above all, quality. 

Use our step-by-step guide for People Also Ask optimization to increase your chances of capturing PAA visibility for your content. 

Key Takeaways (TL;DR):

  • Research what your audience is searching for and what answers are currently ranking in the PAA.
  • Target conversational, question-focused keywords, and use language and a tone that match how people speak.
  • Write direct, clear, concise answers that are easily extractable as a snippet.
  • Build topical authority through interconnected content clusters. 

Get a patented toolkit to elevate your content marketing strategy with the Originality.ai Content Optimizer, AI Checker, and Plagiarism Checker.

1. Research Common Related Questions

Identify the actual questions your audience is asking, keywords they're using, and specific pain points they are trying to solve with a search listening tool or Google search to explore existing PAA questions for your target keywords. Expand the PAA accordion to discover questions most relevant to your audience’s search intent. 

Tips:

  • Focus on the “who, what, when, where, why, how” question patterns.
  • Note the way PAA questions are asked and answered, including usage and tone.

2. Analyze Competitors in PAA Results

Search your target keywords and research which competitors consistently appear in your topic area. Run a competitive analysis of their answer formats, content structure, language usage, and overall content coverage. Use this collected intelligence to strengthen your content and gain a competitive edge. 

Tips: 

  • Look for competitors’ content gaps and weak or incomplete answers.
  • Monitor PAA questions frequently to track new trends as they arise.

3. Target Question-Based Keywords

For higher PAA ranking potential, prioritize question words (who, what, when, where, why, how) over broad topic terms. Focus on long-tail keywords that are conversational and reflect natural speech patterns. 

Use keyword tools to find phrasing variations that align with your audience’s behavior on Google or by voice search.

Tips:

  • Use conversational phrases that match how people actually speak.
  • Look for question keywords with lower competition scores, but clear search intent. 

4. Write Concise, Direct Answers

The best PAA-optimized answer is the one that is clearest, most direct and specifically relevant to the search query: just like all great content. Structure your sentences to clearly answer the specific search query, using concise, clear language.

Tips:

  • Front-load the most important information for clear visibility.
  • Note how winning PAA answers are formatted and structured. 

5. Optimize Content Format for Featured Snippets 

Format your direct answer to the search query in a format that is easily extractable as a featured snippet by Google’s algorithms: a list, chart, or concise paragraph. Structure the overall content with clear headings, high readability, and short, clean sections. 

Tips: 

  • Include the exact question as one of your subheadings, preferably an H2.
  • Use bullet points, numbered lists, and short paragraphs for best formatting.

6. Create Comprehensive, People-First Content

Search engines prefer comprehensive, people-first content in general, and the most relevant and helpful information has the best chance of ranking. The PAA search results are no exception. Develop in-depth content that is concise and demonstrates expertise, authority, and trustworthiness. 

Tips:

  • Write for humans first, search engines second.
  • Be concise yet complete to deliver the best answer. 

7. Use Clear, Natural Language for Voice Search

Write in a conversational tone that matches how people ask questions. 

For instance, “How do you bake bread fast?” sounds conversational, while “What ingredients are required to produce bread that rises quickly?” does not. 

Voice searches are on the rise, so optimize your language for spoken queries and use simple, direct phrasing that avoids technical jargon not used in everyday speech.

Tips:

  • Test your content by reading it aloud. If it sounds unnatural, rephrase it.
  • Write how people talk, not how they type.

8. Use FAQ and Q&A

Create dedicated FAQ sections that directly target additional PAA questions to cover multiple queries in a single piece of content. Use Q&A formatting in this section, and organically within a page or article, to make it easy for Google to extract the content for PAA boxes. 

  • Update your FAQ sections regularly with new PAA questions you discover.
  • Keep FAQs short and focused for optimal PAA length. 

Originality.ai's FAQ Generator helps content marketers quickly generate FAQ sections.

9. Create Topic-Focused Content Clusters

Increasing topical authority is crucial for SEO strategies, including aiming for a People Also Ask ranking. 

Build content hubs around the PAA questions and keywords you want to rank for, and interlink related articles to demonstrate your expertise and authority to Google. 

Tips:

  • Cover subtopics comprehensively for multiple PAA options.
  • Use internal linking to connect PAA-optimized content. 

10. Monitor PAA Results and Update Content Regularly

Track your PAA appearance and performance using SEO tools to uncover what is working and what can be improved. 

Regularly audit your existing content and the evolving PAA results in your niche to make updates and adjustments as needed. Continually update your content and PAA optimization strategy to meet your audience where they are searching. 

Tips:

  • Schedule quarterly content reviews to refresh answers and target new PAA questions in your topic area.
  • Use SEO tools to monitor your PAA rankings and Originality.ai’s Content Optimizer to make genuine improvements to your content. 

Ranking in People Also Ask Boxes: Final Thoughts

The PAA serves a specific purpose: curating the questions most relevant and connected to the original search query. So, the best way to rank in this feature is to provide clear, concise answers and establish topical authority in your niche, while following the best practices of producing great, people-first content. 

Take your content marketing strategy to the next level with the Originality.ai toolkit, including a best-in-class Content Optimizer, AI Checker, and Plagiarism Checker.

Then, learn more content optimization tips and strategies:

Melissa Fanella

Melissa Fanella is a writer, editor, and marketing professional with over 15 years of experience in content and messaging for businesses and nonprofits. Her expertise is in crafting authentic, people-first content that is compelling and engaging for audiences and positioned for business goals.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

analyticsinsight.net

Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

Copyright © 2023, Originality.ai

All rights reserved.

Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

  1. Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer.

  1. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution.

THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS “AS IS” AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

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