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How to Increase Brand Awareness With Content Marketing

These seven tips can help you boost brand awareness, build trust with an expanded audience, and bring new ways to increase visibility and broaden your reach.

Trusted By Industry Leaders
Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

Brand awareness is the cornerstone of how customers perceive, value, and remember your brand. 

With all the work you put into developing, designing, and defining your brand identity, it is essential to know if your audience is noticing it, how they respond to it, and what impact it has on the customer journey

Brand awareness sets the stage for increased sales and customer loyalty. Best of all, you can employ content marketing strategies to help boost it.

Key Takeaways (TL;DR)

  • Brand awareness is the cornerstone for customers connecting with your brand and content marketing offers many ways to increase brand awareness.
  • Best practices for increasing brand awareness with content marketing include:
    • Reviewing your online presence for consistency.
    • Collaborating through partnerships to boost brand awareness and reach a broader audience.
    • Prioritize thought leadership and guest posting to build credibility and trust, increasing positive associations with your brand. 
    • Offer lead magnets to provide something valuable to your audience while boosting leads.
    • Highlight testimonials or case studies to give social proof that customers have a great experience with your brand.

Discover a best-in-class suite of editorial tools to review your brand awareness content with the Originality.ai AI Checker, Plagiarism Checker, Content Optimizer, and AI Grammar Checker.

1. Optimize and Refine Your Online Presence

How you present your brand across different channels matters — a lot. When your audience interacts with your company online, they should immediately recognize your brand identity through its content. 

Before promoting brand awareness, ensure your website, social profiles, and brand-related materials display a consistent brand voice. They should be cohesive and accurately reflect your brand identity, personality, and values. 

2. Collaborate With Complementary Brands

Identify strategic partnerships for co-marketing or co-branding. Partner with brands to leverage each other’s audience and increase brand visibility. Ideally, choose brands that aren’t direct competitors. 

Best practices for collaborations include:

  • Look for brands that share values or similar target audiences (but aren’t direct competitors).
  • Incorporate a creative and compelling twist to your campaign. 
  • Urgency, exclusivity and a captivating narrative strengthen engagement, response and overall results of a successful brand partnership strategy. 

You don’t need to be a big brand to launch a successful collaboration campaign. Collaborations are everywhere for a reason; they benefit both brands and bring something fresh to audiences. 

3. Leverage the Power of Influencers

The idea behind influencer partnerships is similar to brand collaboration. You connect with someone else’s well-established audience and broad social reach to extend awareness of your brand. 

By connecting with an influencer, you expand credibility and brand awareness through someone else’s content and the trust they have established with their audience. This creates a positive association with your brand.

It’s important to align with an influencer who is a good match for your brand, can represent it authentically, and speaks to the customers you want to engage. 

Brand awareness builds on trust, so making the right connection is key. Forbes Agency Council recommends researching influencers to find the right fit for your reputation and business. Another great way to manage an influencer marketing campaign is by working with an influencer marketing agency.

4. Write or Host Guest Posts

Similarly to brand collaborations and influencer partnerships, guest posting on established blogs and websites can expand your audience and increase brand visibility. The same idea applies to swapping content on podcasts or in newsletters. 

You can publish content on someone else’s reputable site to gain visibility with their audience, or you can host guest content on your site to bring that author’s audience to your site. In addition to increasing readership, you can gain new backlinks, establish thought leadership and authority, and improve search engine ranking — all of which boost your brand awareness. 

5. Publish Thought Leadership Articles

Craft content that shows how well your brand knows its stuff. Publish genuine, authentic content on subjects that are important to your audience. Offer a unique perspective and deliver insight, expertise, and helpful information. 

Audiences remember the content that solves their problems, gives them a fresh perspective, and reflects the trustworthiness and expertise of a subject expert. This establishment of trust and credibility is critical to brand awareness. 

Thought leadership articles should be fun to write, too. They are your brand’s chance to really show what you do, why you do it, and how you benefit your customers. 

6. Lead Magnets: Give Away Great Stuff!

Share valuable content with your audience at no cost. Lead magnets offer incentives for your audience to share their contact information (the lead) in exchange for helpful resources (the magnet).

Downloads such as e-books, templates, and checklists are great examples. A lead magnet could also provide access to exclusive recorded content, such as podcasts, webinars, or training sessions. 

The better the quality and the more useful it is, the more positive associations it brings. And if your audience really loves it, they may even share it, which expands your reach and brand awareness.

7. Publish Testimonials and Success Stories

A big part of building brand awareness is building trust. When your audience understands and appreciates the expertise, experience, and benefits your brand provides, they are more likely to trust your brand and consider it when making a purchasing decision. 

By sharing testimonials, case studies, and positive stories, you provide authentic social proof that your customers had a great experience and feel they made the right choice by trusting your brand. 

There are few better ways to build credibility and trust than sharing real-life stories throughout your content. Testimonials can be shared by text, audio, or video. The more personal and relatable the story, the better. 

Forbes recommends sharing these positive stories repeatedly, as the repetition of positive stories leads to brand awareness. 

Final Thought: Develop a Clear Brand Awareness Strategy

When it comes to brand awareness, strategy is everything. Consider which approaches to prioritize for your brand whether that’s through collaborations, guest posting, thought leadership, lead magnets, testimonials, or a combination of each method. Then, after establishing a strategy and clear plan, document, measure, and adjust based on the results.

Complement your brand awareness strategy with Originality.ai’s best-in-class suite of editorial tools including an AI Checker, Plagiarism Checker, Content Optimizer, and AI Grammar Checker.

Then, get more insight on how to boost your brand’s content marketing:

Melissa Fanella

Melissa Fanella is a writer, editor, and marketing professional with over 15 years of experience in content and messaging for businesses and nonprofits. Her expertise is in crafting authentic, people-first content that is compelling and engaging for audiences and positioned for business goals.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

analyticsinsight.net

Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

Copyright © 2023, Originality.ai

All rights reserved.

Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

  1. Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer.

  1. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution.

THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS “AS IS” AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

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