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Content Marketing

People Also Ask Search Results: What Are They & Why Do They Matter?

Learn what People Also Ask results are, why they matter for content marketing, and how to optimize for PAA while avoiding zero-click pitfalls.

Trusted By Industry Leaders
Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

A People Also Ask (PAA) search result is a type of zero-click response by Google that displays related questions and answers to a user’s original search query. 

It appears as an expandable accordion section beneath other special features on the search engine results page (SERP).

Key Takeaways (TL;DR):

  • People Also Ask (PAA) results reveal exactly what questions your audience is asking Google.
  • Content marketers can learn a lot about their audience through PAA results.
  • Content can be optimized with direct answers, natural language, and FAQ sections to increase the potential of being part of PAA results.
  • High-quality, audience-first content remains the best route for PAA strategy.

Get a patented content quality toolkit to streamline your content marketing process with the Originality.ai Content Optimizer, AI Checker, and Plagiarism Checker.

How People Also Ask Results Work in Google Search

When a user searches for something on Google, in addition to displaying an AI Overview or featured snippet, a direct answer box, videos and other SERP features, an expandable list of related questions appears right near the top of the actual search results. 

The heading is “People also ask,” and beneath it are usually about four questions very closely related to the search. 

Example: If you were to Google, “What is SEO?” you might see:

  • What is SEO and how does it work?
  • What are the 4 types of SEO?
  • Can I do SEO on my own?
  • Is SEO good for beginners?

Example of People Also Ask search results for “What is SEO”

Next to each question is a downward arrow that, when clicked on, expands the accordion to reveal the corresponding direct answer, along with supplemental information and “Show more.”

If you look closely at the expandable list, you’ll also typically see that a few more related questions pop up at the bottom of the list. 

The infinite SERP scroll of People Also Ask

By clicking through the additional questions of People Also Ask and hitting the “Show more” buttons, you can find nearly endless information without ever leaving the SERP. 

You might answer not only your question, but also any closely related questions that were also on your mind. 

Should a user decide to leave the SERP and conduct deeper research, the PAA also displays the websites on the topic of each question. 

Why PAA Results Matter for Content Marketers

For content marketers, the People Also Ask is a bit like a window into an audience’s mind, revealing a curated list of exactly what potential customers are actually asking. 

Further, Google’s PAA reveals how the audience frames their questions and what topics they might be looking into next. 

Additionally, a brand can gain insight into its competitors by learning which sites Google is selecting as the most authoritative sources, which also leads to the opportunity to discover content gaps. What isn’t your competitor covering that you can build topical authority on?

Increasingly, PAA questions also provide insight into how people interact with their smart devices to make queries. 

By taking note of how people phrase their questions, a content marketer can stay ahead of the game by meeting audiences where they are and writing in a conversational tone that appeals to them.

How to Optimize Your Content for People Also Ask Results

People Also Ask results can be a very helpful tool for content marketers. Google is providing direct information about what your audience is searching for, which you can use for research, strategizing, and optimizing your content.

Strategy How it Helps Implementation Tip
PAA Research for Content Topics Identifies actual questions your audience is asking and identifies pain points they are looking to remedy. Google your target keywords and note the PAA questions; use specific listening tools for deeper research.
Content Clustering Builds topical authority on subjects your audience is searching for. Use PAA research to identify content gaps and create content clusters with strong internal links
Use a Question and Direct Answer Format Direct answers offer quick and valuable insight to readers. Lead with a clear, concise answer, then provide comprehensive supporting details and context.
Write Naturally Matches the style of how your audience searches. Use conversational language in questions and headings to correspond with how people naturally query.
Incorporate FAQs Additional related questions create more opportunities for inclusion in PAA. Create FAQ sections that address common related questions.

The Dilemma: PAA and Zero-Click Search Results

As Google increasingly moves towards zero-click results, delivering answers right on the search results page, features like the AI Overview, featured snippets, and People Also Ask results can keep users away from the very websites that provided the information in the first place. 

However, PAA results also create opportunities for content marketers. When your content appears in the expandable accordion of related questions, your brand gains valuable visibility in a very prominent SERP position. 

Even better, when users click through to your website, that means increased traffic from a visitor looking to your brand for further information.

The key is finding the right balance in optimizing your content to meet the potential opportunity. 

Final Thoughts

Focus on creating high-quality, people-first content that establishes your brand as a topical authority on subjects that matter to your audience.

When crafting content for inclusion in People Also Ask, provide helpful answers that compel users to read on and click to your site. 

Demonstrate your expertise and drive a reader’s curiosity. 

The People Also Ask results represent yet another of today’s SEO challenges and opportunities for content marketers. 

As always, what gives a content marketer the best edge is high-quality content that puts the audience first. 

Confidently publish high-quality content with the Originality.ai suite of editorial tools, including a Content Optimizer, AI Checker, and Plagiarism Checker.

Then, learn more about SEO and content marketing:

Melissa Fanella

Melissa Fanella is a writer, editor, and marketing professional with over 15 years of experience in content and messaging for businesses and nonprofits. Her expertise is in crafting authentic, people-first content that is compelling and engaging for audiences and positioned for business goals.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

analyticsinsight.net

Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

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Will My Data Be Shared?

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