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Content Marketing

6 Content Pillar Ideas for Web Publishers

Here are six content pillar ideas you can use today to build your brand’s authority, boost organic traffic, and create meaningful connections with your audience.

Trusted By Industry Leaders
Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

Content pillars set the foundation for your brand’s content marketing strategy by developing expertise around the core topics your audience cares most about. 

The comprehensive coverage of pillar content helps establish topical authority. This topical authority, along with internal and external linking from pillar content to cluster content, helps improve SEO performance. 

Once you’ve established the subjects you want to cover, here are some ideas for ways to incorporate topical content into your strategy:

Key Takeaways (TL;DR)

  1. Create “What Is” explainer-style articles that act as an informational hub.
  2. Provide step-by-step guides that offer a tutorial with ‘How-to’ articles.
  3. Write comprehensive ‘Definitive’ or ‘Complete’ guides on a topic.
  4. Curate case studies and brand testimonials in a collection.
  5. Share user-generated content (UGC) to showcase customer experience with your brand.
  6. Establish thought leadership with innovative research and reports.

Looking for a best-in-class suite of tools for your content marketing strategy? Check out Originality.ai’s Predictive SEO Tool, AI Checker, Plagiarism Checker, and Grammar Checker.

1. What Is? Explainer Articles

Explain a pillar topic in depth in a long-form article. Use this article as an information hub from which you can ‘spoke’ related topic cluster articles and dig into further details and other angles of the topic.

For example, a digital marketing agency might choose “Social Media Marketing Strategy” as a content pillar topic to establish authority. Some examples of related “What is” content hub articles might include:

  • What Is Social Media Marketing? 
  • What Is a Social Media Content Plan?
  • What Is Social Media Advertising?

These titles and topics should be chosen based on popular search queries from a brand’s target audience

2. How-to’s With Step-by-Step Insights

Create detailed how-to posts that walk readers through every step of a process with clear and comprehensive instructions. These articles help to build authority by providing helpful, relevant information in the form of a tutorial, often solving a problem for the audience. 

For the topic of “Social Media Marketing Strategy,” a content marketer might plan how-to content pillars like these:

These thorough walkthroughs of a process or solution demonstrate the brand’s expertise while matching the target audience’s search intent. A how-to is effective hub content and can branch out into articles covering other closely related topics, boosting topical authority and engaging your audience.

3. Complete Guide or Definitive Guide

Complete or definitive guides are the most comprehensive post types, going in-depth on all aspects of a particular content pillar. 

The thorough coverage provides relevant, valuable information to the reader and answers multiple questions about the topic, establishing the brand as an expert. 

Guide articles for a content pillar of “Social Media Marketing Strategy” might include:

  • The Complete Guide to Social Media Analytics
  • The Definitive Guide to Social Media Advertising
  • 2025 Complete Guide to Social Media Marketing Plans

Due to their in-depth coverage, definitive and complete guides tend to be longer than other posts, but length isn’t the goal. 

The goal is to create helpful, reliable, people-first content with substantial value and comprehensive coverage. The article should be as long as it takes to be complete and definitive.

4. Case Studies and Brand Testimonials Collections

Show off your real-life results with a curated collection of case studies and testimonials. Demonstrate value and expertise to your audience by letting your success stories speak for your brand and reveal how you’ve helped your customers. 

To demonstrate authority on “Social Media Marketing Strategy,” case studies and testimonial collections might include:

  • How [Company Name] Uses [Our Product] for Social Media Planning
  • How [Our Brand] Increased [Company Name]’s Social Media Engagement
  • 5 Brands We Transformed Through Social Media in 2025

In-depth articles about how actual clients benefited from a product or service display authenticity and build trust. 

5. User-Generated Content (UGC) Collection

Like case studies and testimonials reveal your expertise and authority to your audience, user-generated content (UGC) is fantastic at delivering social proof and showcasing people engaging with your brand in real life. UGC reflects authenticity, builds trust, and is highly shareable and cost-effective.

User-generated content includes photos, videos, social media content, blog mentions, and other media created by customers, clients, or the community. 

Ideas for UGC collections as pillar content might include:

  • A pillar content page dedicated to UGC content.
  • A blog post, “20 Creative Ways Our Clients Share [Brand] on Socials”
  • A video compilation, “Our Community Reveals Their Favorite Social Media Tools”

Leverage your audience’s voices to show real-life examples of how your brand is interacting with the world.  

6. Thought Leadership and Original Research

Publishing thought leadership pillar content, through blog articles, videos, podcasts, or guest posts, is one of the most effective ways to establish topical authority. 

Original content and research through studies, surveys, reports, and analyses provide clear evidence that a brand has undeniable expertise in a topic. 

Some examples of thought leadership content pillars for the topical authority on “Social Media Marketing Strategy” might include:

  • 2025 State of Social Media Marketing Report
  • Appearing as a featured guest on a popular podcast to deliver a report on, “How AI Can Plan Your Social Media Calendar” and include data or statistics on how a particular industry is integrating AI in social media.
  • A landing page dedicated to original research: a centralized hub for exclusive content, free tools, etc.

Thought leadership content offers your audience exclusive, valuable information while establishing your brand’s credibility and expertise in your field.

Content Pillar Ideas: Final Thoughts

Any of these content pillar ideas can be a hub for cluster content and naturally connect to cluster topics. A well-planned content pillar establishes a clear path to topical authority while providing comprehensive coverage of subjects your audience is searching for. 

Through people-first content that serves your readers and effective internal and external linking between pillars and clusters, you improve brand visibility, build credibility, and create valuable conversion opportunities. 

Discover a best-in-class suite of tools for content marketing. Check out Originality.ai’s Predictive SEO Tool, AI Checker, Plagiarism Checker, and Grammar Checker.

Then, learn more in our pillar content series:

Melissa Fanella

Melissa Fanella is a writer, editor, and marketing professional with over 15 years of experience in content and messaging for businesses and nonprofits. Her expertise is in crafting authentic, people-first content that is compelling and engaging for audiences and positioned for business goals.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

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Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

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Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

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