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Content Marketing

5 Mobile Content Marketing Strategies & Tips

Discover 5 essential mobile content marketing strategies that engage with audiences with optimized visuals, concise messaging, and performance-focused design.

Trusted By Industry Leaders
Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

According to Pew Research, 98% of adults in the United States own a mobile phone, and 91% own a smartphone. Further, Statista notes that in January 2025, 62% of global internet traffic originates from mobile devices.

So, your content marketing strategy must be mobile-friendly and prioritize creating mobile-first content. 

Let’s take a closer look at how you can put a mobile content marketing strategy into practice.

Key Takeaways (TL;DR):

  • Mobile-first indexing means Google primarily uses your mobile site for ranking.
  • Mobile content (text, images and video) must be clear, concise and capture attention quickly. 
  • Front-load important information and optimize your content and structure for mobile.
  • Place video content prominently.
  • Optimize site speed and performance, and check regularly.

Get a best-in-class suite of editorial tools to support your content marketing strategy with Originality.ai’s Content Optimizer, AI Checker, and Plagiarism Checker.

What Is Mobile-First Content?

Mobile-first content is created with the mobile experience as your primary consideration. It takes into account scrolling behaviors, limited screen size, and quick consumption patterns.

Brands that drop the ball on the mobile experience can get left behind, especially considering that over 60% of global web traffic comes from mobile.

So, a mobile-centric approach is becoming more important by the day.

Google’s mobile-first indexing

In 2023, Google completed its gradual evolution from desktop-first indexing to mobile-first indexing, an effort that began back in 2015 with its mobile-friendly update and further advanced in 2016 when mobile-first indexing and crawling were first implemented. 

What does this mean for content? Google primarily uses the mobile version of a site’s content for indexing and ranking. 

When Google visits your site, a smartphone agent crawls and evaluates your content. This makes having a mobile-optimized site not just recommended, but essential

How Does Mobile-First Indexing Impact Content Strategy?

Because Google evaluates your site and its content with a mobile smartphone agent, mobile-first indexing impacts your content strategy, not just your website design. 

The entire content experience is assessed through the mobile user experience, such as images, text, links, and structured data. 

Content marketers must think differently to address the mobile experience, considering shorter paragraphs, scannable headings, optimized visuals, and front-loaded information to hook and engage mobile users.

In this article, we’ll share five essential strategies for mobile marketing to attract attention, boost engagement, and generate more leads and sales. 

1. Hook Mobile Users with Compelling Visual Content 

Mobile visuals need to give scrolling thumbs a reason to pause and stay on your page. Yet even the most appealing visuals and powerful messages might not get a user to stop for long, so be strategic.

  • Use brand colors in images to help create impact and connection.
  • Optimize all images for mobile viewing (size, metadata, orientation).
  • Use visuals that pop, paired with powerful messages to capture immediate interest.

Mobile users tend to make split-second decisions about content (which can impact metrics like time on page), so make sure your visual strategy is on point. 

2. Craft Messages That Get to the Point Fast 

Mobile users have minimal time and attention to spare, so they are looking to spot immediate value rather than dig for it. Your content needs to address that, while keeping clarity, brevity and screen size in mind.

  • Use short, strong messaging that speaks directly to your audience’s needs.
  • Break chunky, complex information into short, bite-sized pieces.
  • Use clear headings that make scrolling meaningful.
  • Focus on clear and simple with direct calls to action.

Front-loading your content (putting your most important information right up front) ensures your audience gets value even if they don’t make it all the way to the end of a blog post. 

AI Content Marketing Tip: Google recently released updated Search Quality Rater Guidelines, which advised raters to classify pages that had mostly AI content (and didn’t add value) as the lowest quality. So, make sure to check for AI content before publishing.

3. Design a Mobile-Friendly Content Experience 

Content architecture is crucial if you want your fantastic mobile-centric content to shine through. 

  • Implement a responsive design that adapts to different screens, sizes, and orientations.
  • Present essential information up front, allowing users to access more details as needed.
  • Maintain consistency across mobile and desktop.

Users will abandon content if it’s difficult to engage with, so ensure your mobile experience is smooth and easy to interact with. 

4. Leverage Video to Capture Attention on Small Screens 

Video continues to be a top marketing trend in 2025, but in the context of mobile marketing, it must be specifically optimized for varying screen sizes, devices, and connection speeds. 

  • Place videos prominently for users and search engines to notice.
  • Design for sound-off viewing with captions and visual storytelling.
  • Keep videos concise and lead off with strong, engaging content. 
  • Follow Google’s Video SEO best practices.

Mobile-optimized videos enhance user experience and can significantly increase engagement time.

5. Speed Up Your Mobile Content for Better Results 

Nothing can increase mobile users’ bounce rates like slow loading times. Each second a visitor waits increases the likelihood they’ll leave. 

So, prioritize fast load times for all content elements, especially at the top and regularly test performance.

A reliably fast mobile experience makes users happy and can improve your search rankings. 

Final Thoughts

Mobile content marketing requires a deliberate strategy that keeps the mobile experience top of mind. Responsive design, optimized visuals and videos, concise messaging and peak performance are five essential must-haves for creating mobile content. 

Brands that consistently deliver an excellent mobile experience and content that is helpful, accessible and engaging will maintain an edge over competitors and establish valuable relevance and connection with their visitors and customers. 

Discover a best-in-class suite of editorial tools to support your content marketing strategy with Originality.ai’s Content Optimizer, AI Checker, and Plagiarism Checker.

Then, learn more content marketing best practices in our top guides:

Melissa Fanella

Melissa Fanella is a writer, editor, and marketing professional with over 15 years of experience in content and messaging for businesses and nonprofits. Her expertise is in crafting authentic, people-first content that is compelling and engaging for audiences and positioned for business goals.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

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Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

Copyright © 2023, Originality.ai

All rights reserved.

Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

  1. Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer.

  1. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution.

THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS “AS IS” AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

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