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Content Marketing

How to Create Pillar Content Pages: Step-by-Step

Get insight into how to create pillar content pages in this step-by-step guide. Establish topical authority with exceptional content that readers and Google appreciate.

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Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

Pillar content pages are foundational to your content marketing strategy. They build your brand’s topical authority on a chosen topic or key theme by providing the “hub” for comprehensive coverage that provides a better user experience, improves SEO, and builds brand authority and credibility. 

As with content marketing, creating pillar content begins by understanding your audience. This step-by-step guide starts there and breaks down the entire process for you. 

Key Takeaways (TL;DR):

  • Pillar content pages are a key part of content strategy, serving as a hub connecting related content and helping to establish a brand’s topical authority.
  • Planning steps are key — from identifying a topic and conducting keyword research to creating internal links and providing navigational help.
  • Choose a pillar content page topic that addresses audience search intent and helps to further brand goals.
  • Create people-first content that provides a great user experience — then optimize for search engines.

Get a best-in-class suite of tools for content marketers, web publishers, and editors with Originality.ai including our AI Checker, Predictive SEO Tool, Plagiarism Checker, and Grammar Checker.

10 Steps to Creating Pillar Content Pages

Writing pillar content begins only after the architecture of the page and its subtopics are determined. To begin, kick off with a brainstorming session.

Step 1: Choose a core topic

Selecting a core topic is the first strategic step to pillar content creation. The topic you select should be a broad subject you can cover in depth. When brainstorming ideas for core topics, it is essential to choose one that is:

  • Audience-essential: The topic must be relevant and helpful and, ideally, solve a known problem. Know what your audience needs. 
  • Brand-relevant:  It must tie back to your core business to establish authority on a business-specific topic and provide opportunities to link to your products and services. 
  • Cluster-rich: Your core topic should be able to support multiple relevant cluster topics while still being focused enough that you can cover it deeply on a single pillar page. 
  • Rankable: Research your competition (What are they covering? Where are their content gaps?) Position yourself to get a piece of the market and search volume.
  • Evergreen: Rather than focus such an essential strategy on short-term trends, choose a topic with enduring relevance and appeal.

Example: “Digital marketing strategy” is a solid core topic for a company with a target audience of marketing professionals. It allows for many subtopics relevant to the audience, such as content planning tools, content strategy, SEO strategy, etc. 

Step 2: Choose a type of pillar page

Depending on the core topic chosen for your pillar page or pillar post, determine which common format will best suit the subject and serve the audience’s search intent.

  • “What Is” (definitional)
  • “How to” (instructional/informational)
  • Guide (most comprehensive, often includes definitional and instructional components.)

Step 3: Research keywords and search intent

Identify the primary keyword with keyword research for your pillar content page and related long-tail keywords

For SEO considerations, the primary keyword should appear in the following key places:

  • Title/H1
  • Meta title
  • Meta description
  • URL
  • First paragraph
  • Image alt text

Long-tail keywords are helpful in H2 and H3 headings throughout the pillar content as long as they are placed naturally and are helpful and relevant to your audience. 

Be sure to analyze search intent to understand why your audience is searching for your core term. This will help you tailor your pillar content to meet your readers where they are and directly answer their questions or solve their problems. 

However, avoid stuffing keywords into your content. Keyword stuffing is an outdated SEO practice. Google prefers people-first content that adds value for your readers.

You can streamline your content optimization process by using the Originality.ai Predictive SEO Tool, which is resistant to manipulation (it doesn’t reward keyword stuffing). Instead, focus on making genuine content improvements that drive better search engine rankings.

Step 4: Identify cluster pages related to the core topic

While you won’t be writing cluster pages at this step, it’s important to identify which topics will be the “spokes” for the hub of your pillar content. Outline how the clusters will connect to the pillar and earmark opportunities for pillar content to link to the cluster pages.

Step 5: Create a comprehensive outline

A clear and comprehensive outline is like a recipe, outlining each ingredient to ensure a successful final product. The outline ensures consistent coverage that is organized, focused, well-structured, and balanced. Elements of your outline or brief might include:

  • Structure of H2 and H3 headings with logical flow
  • Internal linking strategy
  • SEO keyword plotting
  • Target word count

Step 6: Format content in a readable, engaging way

People-first content is the goal of your pillar content page. Now, with all the planning in place, the writing begins. Ensure your content is helpful, relevant, readable and engaging throughout by remembering the following essentials:

  • Clear, descriptive headings (H2, H3)
  • No walls of text
  • Short paragraphs
  • Varied sentence structure
  • Scannable formatting with bullet points and numbered lists
  • Active voice
  • Strategic internal links
  • Examples to illustrate

Step 7: Include engaging elements throughout

Strengthen the pillar content and enhance the user experience by ensuring there are elements other than the written copy on the page: 

  • Images and videos
  • Expert insights and quotes
  • Links to further reading and related articles
  • Links to your products and services
  • Citations to authoritative websites
  • Author bios for credibility
  • Clear CTA: Tell the reader what’s next and how to learn more

Step 9: Add helpful navigational elements

Help your readers navigate through the comprehensive content of a pillar page by providing one or more elements that help them quickly find the information they need. 

  • Table of contents with anchor links
  • Key takeaways section with a quick summary of insights
  • FAQ section with answers 

Depending on the length of the pillar page and the type of article, these small additions add great value for a reader, improving the overall experience.

Step 9: Edit Content

After the pillar content is complete, make sure it is thoroughly reviewed and edited for structure, readability, accuracy, grammar and punctuation. This is a good time to review the inclusion and proper use of SEO keywords, internal and external links, and CTA. 

Step 10: Optimize for SEO

To support your people-first pillar content, ensure SEO elements work in your favor. Review the entire pillar page carefully for relevant keywords and ensure natural placement with the narrative flow (remember to avoid content marketing mistakes like keyword stuffing). Review the pillar page for metadata (title tags and meta descriptions), image alt text, header structure, and internal linking. 

Final Thoughts

Once you’ve been through all 10 steps and are ready to publish your pillar content page, ensure you are ready to promote and maintain the page you worked so hard to create. 

Use social media and email marketing to direct users to the new page and create a schedule for regularly reviewing, analyzing and updating content to keep it relevant. 

With strong content and careful planning, your pillar page should help establish your brand as a topical authority, boost your SEO performance, and create a positive experience for your target audience. 

Discover a best-in-class suite of tools for content marketers, web publishers, and editors with Originality.ai including our AI Checker, Predictive SEO Tool, Plagiarism Checker, and Grammar Checker.

Read more about pillar content and marketing best practices in our guides:

Melissa Fanella

Melissa Fanella is a writer, editor, and marketing professional with over 15 years of experience in content and messaging for businesses and nonprofits. Her expertise is in crafting authentic, people-first content that is compelling and engaging for audiences and positioned for business goals.

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Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

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Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

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I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

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After extensive research and testing, we determined Originality.ai to be the most accurate technology.

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Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

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ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

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For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

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Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

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