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Content Marketing

25 Content Marketing Lead Generation Ideas

Discover 25 content strategies for lead generation at every step of the sales funnel. Learn how to bridge from prospects to customers with targeted, helpful content.

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Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

Lead generation is one of the fundamental purposes and most directly measurable results of content marketing. 

Think of it as the bridge between a visitor and a customer. As a content marketer, various types of content shared at different points in the sales funnel serve as the materials used to build that bridge. 

In this article, we will share 25 lead generation-boosting strategies that advance prospects through the sales cycle from brand awareness to conversion.

Key Takeaways (TL;DR):

  • Lead generation is the strategy of exchanging content for customer contact information.
  • It is a continuous process that spans the entire customer journey, from initial awareness to advocacy.
  • Different types of content work best at specific funnel stages. Effective lead generation requires meeting the customer where they are with the right content. 
  • Lead generation continues beyond the sale with customer-centric content to generate referrals and repeat sales.

AI Content Marketing Tip: Google recently released updated Search Quality Rater Guidelines with key insights about how AI content is rated. As you’re creating engaging content for your leads, incorporate an AI Checker into your editorial process, so you can identify potential instances of AI and publish with confidence.

What Is Lead Generation?

Lead generation is exactly what it sounds like: the act of capturing leads. A lead is someone who has displayed interest in your company by sharing their contact information. 

Typically, a lead shares their information in exchange for something of value — in this case, content. 

For that exchange to happen, the content offered must provide genuine value to the prospect. It must draw the audience in, which is why this content is also called a lead magnet.

Capturing a lead is the first step towards conversion. Not all leads are alike, but all are potentially on the same journey to conversion and sales. It is the beginning of the bridge.

Types of Leads

Because the sales funnel has different levels, leads can also be classified according to their position in the funnel and the extent of their engagement with your content. 

The marketing terms commonly used for these leads are:

  • Marketing-qualified leads (MQLs): Leads who have engaged with your content but are not ready to be contacted by sales just yet.
  • Sales-qualified leads (SQLs): Leads who have indicated they are ready to speak with sales.
  • Opportunities: After contact with sales, these leads have shown a genuine interest in purchasing. 

Content teams typically qualify and classify leads, evaluating their engagement, behaviors, and interactions with the brand. 

Sometimes, a lead will reach out and let a company know where they are in the buyer’s journey by requesting more information or asking to be contacted by sales.

Examples of activities by lead type

Marketing-qualified leads (MQLs) Sales-qualified leads (SQLs) Opportunities
Downloaded multiple resources
Attended a webinar
Regularly opens and clicks links in emails
Follows and engages on social media
Viewed pricing pages multiple times
Downloaded a product comparison guide
Used calculator tools
Requested product information
Requested a quote
Scheduled a demo
Discussed implementation
Shared budget information
Decision-makers added to the conversation

Lead generation isn’t a single event that ends when a potential customer shares their contact information. It’s a lifecycle that spans the entire sales funnel, converting leads into customers, then nurturing customer retention and brand advocacy, requiring different types of content to play various roles throughout the process.

To jumpstart your lead generation, here are 25 ideas to help engage potential customers with stellar content and advance them through the sales funnel. 

25 Content Marketing Lead Generation by Funnel Stage

These 25 lead generation strategies are organized by progression in the sales funnel: top, middle, and bottom. While certain content types are effective throughout the entire customer journey, others work best at a particular stage of engagement. 

For instance, someone just discovering your brand is more likely to download a free e-book than schedule a 30-minute live demo. As prospects move further along the funnel, the content should evolve with them, moving from broadly educational to addressing their specific needs.

That said, some types of content are versatile enough to be adjusted and used throughout a visitor’s buying journey: blogs, podcasts, videos, and user-generated content work to both attract prospects and keep existing customers engaged. 

Top of funnel: attracting and capturing new leads

At this stage, lead generation is all about delivering content that solves your audience’s problems and builds your brand’s authority. Through customer-centric, free educational content, you connect readers by addressing their pain points and raising awareness of your brand as a valuable resource.

Problem-solving:

  1. Free e-books: Comprehensive guides 
  2. White papers: In-depth industry analysis
  3. Research reports: Original data and insights
  4. Templates and checklists: Ready-to-use resources

Authority-building:

  1. Thought leadership articles: Expert industry perspectives
  2. Blog posts: Answering common audience and industry questions 
  3. Webinars: Live or recorded educational sessions
  4. Original research: Unique findings

Middle of funnel: nurturing and qualifying leads

For potential customers who have an increased awareness of your brand, content that connects through interaction and trust-building becomes particularly effective. 

Interaction:

  1. Assessment quizzes: Interactive, highlighting solutions and needs
  2. Interactive calculators: Tools that demonstrate benefits and ROI
  3. Free tools: Showcasing the benefits of your brand

Trust-building:

  1. Case studies: Success stories
  2. Testimonials: Customer endorsements
  3. Comparison guides: Side-by-side analysis of options
  4. Detailed how-to guides: Step-by-step solutions

Bottom of funnel: converting leads to customers

Customers who have regularly engaged and interacted with your brand are among the most likely to be ready to consider a purchase. 

At this stage, lead generation should focus on helping them make that decision. Content topics move from what is generally helpful to your audience to what is specifically helpful to these leads who are now classified as “opportunities.”

Decision-Oriented content

  1. Product demos/trials: Hands-on experiences
  2. Consultation offers: Personalized solutions
  3. Product webinars: Focused demos
  4. Buyer's guides: Detailed handbook supporting the buying decision

Post-purchase: retaining customers and creating advocates 

Retaining customers is part of lead generation because new business can be generated through repeat customers and referrals. 

Create exclusive content tailored to existing customers to reward their loyalty and keep them engaged after the purchase. Through specialized content, happy, real-life customers can be encouraged to become brand advocates.

Customer-Centric Content

  1.  Exclusive content libraries: Members-only resources
  2.  Customer education resources: Help customers get the most from their purchase
  3.  Community forums: Spaces for customers to connect, share and learn

Brand Advocacy Generation

  1.  Referral programs: Incentives for spreading the word
  2.  User-generated content opportunities: Showcasing real-life success stories
  3.  Social media engagement: Maintain an ongoing relationship and interactivity

Final Thoughts: Why Lead Generation Is Key

Through a well-planned, comprehensive lead generation plan, you meet potential customers where they are and deliver content that is relevant to them at that point in their customer journey. 

With each successive step of lead generation, you are building that bridge to encourage prospects to become customers, and continuing to provide a fantastic customer experience that promotes retention as well.

Get a best-in-class suite of tools to streamline your content marketing workflow with the Originality.ai Content Optimizer, AI Checker, and Grammar Checker.

Then, learn more content marketing best practices in our resources:

Melissa Fanella

Melissa Fanella is a writer, editor, and marketing professional with over 15 years of experience in content and messaging for businesses and nonprofits. Her expertise is in crafting authentic, people-first content that is compelling and engaging for audiences and positioned for business goals.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

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Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

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This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

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