Content Marketing
What Is Pillar Content? 4 Benefits of Pillar Pages
Learn about what a content pillar is and the benefits of building a content strategy with pillar pages.
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Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.
File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.
Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!
You can also easily compare text by copying and pasting it into each field, as demonstrated below.
Ease of use
Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.
Multiple text file format support
Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.
Protects intellectual property
Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.
User Data Privacy
Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.
Compatibility
Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.
Pillar content is a topic or key theme a brand covers comprehensively and regularly to establish topical authority and trust with an audience.
It is a foundational part of content strategy — hence, the term ‘pillar’ — and often refers to pillar pages on a company’s website.
In this comprehensive overview, learn about what content pillars or pillar pages are. Plus, discover the top benefits of creating pillar content as the foundation of building topic clusters.
Get a best-in-class suite of tools to complement your marketing strategy with the Originality.ai Content Optimizer, AI Checker, Plagiarism Checker, and Grammar Checker.
A pillar content page serves as a content hub or cornerstone for a given topic, covering several aspects of an overall topic.
Pages covering related subtopics (cluster pages) can link to and from the pillar page. Together, the cluster topics and pillar page provide comprehensive coverage of the subject.
Example: A marketing software company might want to create a pillar page for digital marketing agencies since agencies are their target audience. In this scenario, pillar content about digital marketing agencies and digital marketing could engage the audience and establish the brand as an authority in the content niche.
As pillar page content is designed to act like a content hub for cluster pages or blog posts, there are some things to keep in mind when creating each type of content.
Let’s take a comparative look with examples:
A pillar page will have a comprehensive title focused on the pillar content and is often an overarching title including, “What is,” “How to,” or “Complete Guide.”
For an example, let’s draw on our previous scenario of creating a digital marketing agency content pillar. In this case, the pillar page might have a title like: “The Complete Guide to Digital Marketing Agencies.”
However, depending on your brand’s strategy, the title could incorporate more long-tail keywords. In this case, the title would be more detailed: “The Complete Guide to Digital Marketing Agencies: The Services, Benefits, Costs, and How to Choose the Right Agency.”
The approach that’s best for your brand will depend on keyword research and overall content strategy goals.
Considering the pillar page is the hub, it will link to blog posts (cluster content) that expand on the pillar theme.
So, if you were reading a pillar page, the subheadings (H2s) on that pillar page should clearly define the subtopics that will comprehensively cover that core topic. Then, the content within these pillar page subsections will link to dedicated articles that offer an in-depth discussion of that subtopic.
Typically, cluster content will start with the basics and then explore related aspects of the pillar content without moving away from the overall search intent.
Building on our pillar page example of: “The Complete Guide to Digital Marketing Agencies.”
Example cluster content might include:
Depending on the particular content strategy, covering these subtopics might naturally lead to other topic clusters, such as SEO, social media, content strategy, metrics and performance, such as:
The pillar page, acting as a hub would provide an initial overview and then link out to the individual resources where readers can find more information.
Pillar and cluster content allows the creator to cover the main topic and engage the audience comprehensively. They also allow a company to include its services, benefits, and expertise as part of the customer journey.
There are several key advantages of including pillar pages in a marketing strategy.
Pillar pages are an opportunity to thoroughly cover a topic and express thought leadership on key subjects related to your core business. As long as the content is relevant, helpful, and people-first, exhibiting expertise builds trust with your audience, which in turn builds authority with search engines.
Comprehensive coverage of a helpful, relevant, and on-target topic for an audience is more likely to draw the attention of search engines and improve content optimization. On top of that, the internal linking between pillar pages and cluster content helps search engines understand your site’s structure and topic hierarchy — all of which can boost your relevance and authority.
Well-organized content provides a better experience for your audience. Pillar content's clear, logical structure, with clear branching off into other relevant and related topics, increases readability.
Site navigation benefits users, too, as they can find what they are looking for. Readers are more likely to engage with structured and organized content, especially if it is relevant to their needs.
Just as a user finds the content easier to read and engage with, the organization, research and planning that go into pillar content and clusters benefit the overall content strategy.
Designing in terms of pillars and clusters allows a digital marketer to think holistically and in detail about content strategy, quality, effectiveness and related decisions.
It streamlines the editorial process and creates content groupings to track and measure, which helps with future planning, too. By researching and strategizing pillar content and clusters, content strategy can be more closely targeted to a specific audience and more competitive.
Pillar content is aptly named because it establishes a structure for creating and strategizing content. It is the vehicle through which a brand establishes authority and trust by delivering comprehensive, educational, and engaging content to an audience.
That comprehensiveness extends and grows through the subtopics of content clusters, linking to them and enhancing SEO. Finally, the organization, planning and strategy of pillar content and clusters create a better user experience and a more targeted content strategy.
Take your marketing strategy to the next level with a best-in-class suite of Originality.ai tools including a Content Optimizer, AI Checker, Plagiarism Checker, and Grammar Checker.
Then, learn more content marketing best practices in our resources:
No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.
When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.
Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.
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searchenginejournal.com
I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.
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searchengineland.com
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Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.
Felix Rose-Collins
ranktracker.com
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forbes.com
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For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.
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Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.
Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.
Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.
String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.
The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.
Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.
String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.
Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.
The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.
With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.
Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.
We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.
There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.
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