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Content Marketing

How to Plan a Content Pillar Strategy in 9 Steps

Strategizing your pillar content is essential to having it work for you and establishing your brand as a topical authority. Learn to build an effective content pillar strategy in 9 steps.

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Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

A content pillar strategy is similar to other content marketing strategies, in that it requires careful consideration of the target audience and alignment with brand goals. 

Since a content pillar lays the foundation for cluster content, its strategy requires a few content-specific steps to ensure you get the most out of this essential piece of content marketing. 

Key Takeaways

  • Content pillars set the foundation for content planning and provide a center from which subtopics (cluster topics) can branch out.
  • Before writing any pillar content, you must understand the audience and brand objectives and identify metrics for tracking performance.
  • Identify the topics in which the brand wants to establish topical authority, perform an existing content audit, analyze the competition, and do keyword research.
  • Publish, cross-promote, track, review and update your content regularly.

Looking for a best-in-class suite of tools for your content marketing strategy? Check out Originality.ai’s Predictive SEO Tool, AI Checker, Plagiarism Checker, and Grammar Checker.

Content Pillar Strategy: Quick Overview

While the terms pillar content and content pillar are often used interchangeably, they have a distinct but subtle difference. 

  • Pillar content is a topic or key theme a brand covers comprehensively and regularly to establish authority and trust with an audience. 
  • A content pillar refers to the overarching strategy and framework for the pillar content. 

As the name implies, a content pillar is foundational to content strategy. From a content pillar, a marketer can branch out into additional subtopics called cluster topics to expand the overall comprehensiveness of that topic’s coverage, boosting authority, credibility, and trust. 

The foundational aspect of a content pillar adds structure, organization, and clarity to a comprehensive content library. This allows your audience to navigate it easily and search engines to understand your site’s purpose. Together, these qualities improve SEO.

Step 1: Align with your audience

As with any content strategy, deeply understand your target audience (and the customer journey) before you start writing. You can’t tailor your message until you know who you are speaking to. Know the audience’s interests, pain points, and what engages them. Moving onto the next step, you’ll think about topics with your audience in mind.

Step 2: Establish brand goals

What are the business objectives for your content pillar? Whether you want to drive more traffic to your website, increase lead generation, or build thought leadership, define clear goals and metrics to track performance. 

Then, strategically plan the topics in which your brand wants to build topical authority. Some factors that will help in choosing pillar topics:

  • Audience needs and search intent: Write about what is relevant to your audience.
  • Brand expertise and insights: Write about topics in which you excel.
  • Cluster potential: Consider how well you can branch out from this pillar.
  • Evergreen relevance: Go for long-term relevance over short-term trends
  • Brand connection: Pillar topics should provide potential to link to your brand. 

When it comes to pillar topics, choose relevance over quantity. Establish authority on key areas rather than spreading to thinly over too many topics.

Step 3: Review existing content libraries

Once you have identified your pillar content topics and sketched out some of the subtopics and clusters you can branch out into later, audit your existing content to see what might fit into your new pillar strategy. 

Identify what existing content is about, which pieces may fit in as-is, which may need some revisions, and which may need to be set aside for a different purpose. 

Step 4: Conduct keyword research

You’ve established what your audience is looking for, what topics you want to write about, and what pieces you already have. Before writing anything new, it’s time to identify the keywords to help your audience find your content. 

  • Short-tail keywords: Since the pillar provides a broad, high-level overview of a chosen topic, short-tail keywords work well. Like pillar content, short-tail keywords have high search volume and competition. 
  • Long-tail keywords: Cluster content will get more specific and drill down into subtopics related to the pillar content. Long-tail keywords have lower search volume but have better conversion potential and less competition.

Step 5: Competitor research

Examine and evaluate what topics your main competitors are covering — and how well. Scrutinize their pillar content, looking for content gaps

If your competition is missing the mark in certain areas or not digging deep enough into a topic, you have an opportunity to create comprehensive, relevant pillar content that lifts you a step above.

Likewise, if your competition is excelling in certain areas, you know where to differentiate yourself to get a piece of the market. 

Step 6: Create outlines and write pillar content

Creating pillar content is all about structure, organization, and comprehensiveness. Write a clear outline for all the points you intend to cover, which questions to answer, and what headings and keywords you’ll incorporate. Identify reputable sources for external linking and mark opportunities in the pillar article for linking to cluster topics later. 

Step 7: Publish pillar content

This is an easy one: publish your content. If you are creating your content all at once, strategize when and where you will publish it. 

Step 8: Share your quality content with your readers

Promote your pillar content across your other channels and monitor its performance according to the metrics you established early on. 

Step 9: Review and update content regularly

The best pillar content is regularly reviewed, refreshed, and updated to stay relevant and current. Even evergreen topics must be reviewed for freshness to ensure they are still engaging, impactful and helpful to your audience. 

Final Thoughts

A content pillar strategy sets a strong foundation for writing, publishing and tracking the pillar content, which establishes topical authority for your brand and can boost SEO performance. By strategizing, planning, and outlining your content pillars and clusters, you make your content easy to navigate, develop credibility, and deliver a clear signal to search engines about your site’s content. 

Discover industry-leading tools for your content marketing strategy with Originality.ai’s Predictive SEO Tool, AI Checker, Plagiarism Checker, and Grammar Checker.

Learn more about content marketing in our top guides:

Melissa Fanella

Melissa Fanella is a writer, editor, and marketing professional with over 15 years of experience in content and messaging for businesses and nonprofits. Her expertise is in crafting authentic, people-first content that is compelling and engaging for audiences and positioned for business goals.

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Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

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I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

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Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

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ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

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For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

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Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

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