OpenAI has re-launched ChatGPT Browse with Bing. This study looks at what websites can ChatGPT browse and which ones it is unable to browse. Not just what websites are blocking Browse with Bing but exploring what websites can you actually have ChatGPT browse and provide useful information from.
The transcripts of over 4000 USA TV show episodes which aired from 2020 to 2023 were analyzed for this study. The shows included daytime shows, primetime TV pilots and a popular late night comedy skit show. Findings were consistent: Hollywood scripts are not being produced by AI text-generators or other LLM(large language model)-based tools.
We analyzed almost 2,000 Amazon product reviews to answer that age-old question: ‘Did an AI write that 5-star review? ’Specifically, we investigated the growing trend of AI-generated content in these reviews, its relationship with known quantities, and its ultimate influence on shopping decisions.
That proved difficult for lots of users who sent Tweet after Tweet to get their point across. Twitter responded to this by increasing the character limit so nowadays, a Tweet is more like a short, social media post – with a Tweet character limit of 280 characters.
Word (Microsoft Office) is one of the most widely-used document creators on a PC or laptop. Used for so many purposes, especially creating articles and other content. Sometimes, you need to understand your current word count and character count when creating an article or essay.
For those of you busying yourselves creating a business presentation, you might find using Google Slides the best method. Created by Google, this preferred presentation tool provides its users with a vast collection of excellent features to make sure presentations are engaging. In fact, this is the most popular presentation tool available.
If you’re a Harry Potter fanatic (and who isn’t?), you might wonder how J.K. Rowling managed to write so much content for one series of books! In fact, the book series is so popular that the characters and stories continue to live on, long after Ms Rowling finally finished her incredible books.
Whether you’re a literary scholar, an English Major or you’re an avid reader with a genuine love for classics – you no doubt have heard (or you’ve read) Leo Tolstoy’s epic Russian literature masterpiece! War and Peace, a cultural history, novel chronicles the French invasion of Russia and is an extremely famous book worth reading – but it’s very long!
Perhaps you’re writing a college essay or maybe you’re a blogger writing a piece using your Mac? It could be that you’re a business professional – or a student at school tasked with writing your dissertation or thesis? The brief needs you to keep a keen eye on the word count for your pages and maybe you’re unsure how to do it using your Mac pages software program? Where's the count display on your Mac?
When writing an essay, school application, document, article, blog or other assignment (even cover letters), you may want to keep an eye on your word count. Even short form content such as social media platforms' requirements (Twitter for example) need careful attention paid to word count! There are a few ways to do this but today, we'll concentrate on using word count for Google Docs, which has a few customization options.
If you’re writing a 3-minute speech, it’s useful to get a grip on how many words you’ll end up with for your presentation. Speech writing is similar to essay writing but when you’re restricted with a time limit, take care to prepare in advance, practice your speech in front of a mirror with your iPhone or other phone and record yourself to check the timing.
When writing a 1200-word essay, it’s useful to understand how many pages your piece will produce, especially if you must deliver a certain page count.There are lots of situations where page count matters, whether you’re a student completing an important academic paper or college assignment, a blogger writing an article, a journalist covering news articles or a business professional focusing on technical content. In this piece, we show you how many pages a 1,200-word piece delivers and what crucial factors impact the end result.
Writing a 750-word essay covering a specific topic shouldn’t take too long, providing you understand your topic well and you know how to conduct thorough research.Your college tutor may require a subject explored in just 750-words, maybe you'e a journalist writing news articles or perhaps you’re a blogger and want to write a brief piece on a subject you’re passionate about? Of course, you might be a business professional with a technical content task?
When writing content, it's useful to understand the quantity of pages involved, especially if you're a copywriter writing a longform article for your personal blog or you're a student completing your thesis statement. Of course, there are many other reasons why you might write 2,500 words. You may be a business professional writing a technical piece. Or perhaps you're completing a journalistic article?
Originality.AI is thrilled to introduce a step towards a more inclusive platform with the launch of our Multilanguage Release. This release supports 15 languages in total. The decision for this release aims to address some of the existing gaps that have stood between diverse languages and robust AI Detection Technology.
Content creators, editors and writers are entering uncharted territory with regard to AI. In the past, it was easy to identify AI-generated content at-a-glance. However, with new developments in machine learning and natural language processing, the waters become even more murky.
We analyzed the top 1000 websites in the world to identify which sites are already blocking GPTBot. We updated this study Sep 22, 2023. OpenAI shared details on how to block its GPTBot on Aug 7, 2023 and this is how the Top 1000 websites are responding.
We looked at all lawsuits occurring against OpenAI and listed them below. In addition to the relevant detail we had a lawyer provide some commentary. This list will remain updated as an easy-to-reference location for any lawsuits against OpenAI ordered by date (oldest to newest).
In this post we will go over and share a free Google Sheets Template to help use in your content creation and editing workflow. This tool is “not supported” but is meant as an illustration of what you can do with the Originality API.
If your content creation workflow is in AirTable this example use case of the API will help you check if content entered into the AirTable is AI generated or not. Use this free “unsupported” example of how to integrate Originality.AI AI content detection API into your content production workflow.
AI is transforming how businesses operate and individuals live. As AI capabilities grow, so does the number of AI tools available to leverage these capabilities. As with most other industries which have plenty of options to choose from, AI directory sites have emerged as helpful resources for discovering and evaluating various tools and solutions.
ChatGPT is not an article writer but can quickly create a large quantity of content in no time. That's why ChatGPT detectors are so necessary: they help us identify and flag machine-generated text, ensuring that the content we consume is free from the synthetic language of AI.
For those of you writing longform blog content, book reports, technical content or academic essays, you may want to know how to calculate the page count for 3,000 words of text. Business professionals often must write long documents of approximately 3000 words, so it’s useful to find out how many pages of content you end up with! Other types of content that may require 3000 words or more are your thesis statement, e-books, advertorials and various pieces of journalism.
Most short-form blog posts are around the 500-word mark. Often, for college assignments and schoolwork, you’re asked to write a 500-word essay or answer an exam question for an academic essay in less than 500 words. It’s therefore useful to understand how many pages an average word count 500-word article produces for all types of essay writing. This information isn’t just for students. Many content writers/essay writers receive briefs requesting 500-word pieces, or 500-word blogs. Even business professionals often write 500-words, whether it’s technical writing, news articles a business proposal or another piece of journalism. So it’s worth knowing how many pages a 500-word essay or other delivers. Let’s find out more.
Perhaps you’re a college student with academic essays to complete and part of the brief is a 2000-word count? Or maybe you’re a content writer creating a long-form piece, an essay on history of around 2,000 words? It could be you’re a business professional, crafting a technical content piece that consists of 2000 words? Whatever the reason, it’s useful to understand how many pages a 2000-word article produces. Let’s explore the topic in this useful piece on the writing process.
If you’re a copywriter, content writer, student writing essays or thesis statements, perhaps a business professional regularly publishing technical content (or other), understanding the number of pages your content produces is important. This is because you might have a brief to follow and may need to restrict your article to a certain, specific amount of pages. Generally, blog articles or online article ranges from 500 words to 1,500 words+ (unless it's short-form news articles on current events). There is certain criteria that content writers, business writers, creative writers and others should follow. For example, the document line spacing (single or double-spaced) and the font matters (Serif or Sans Serif (Serif fonts feature "feet" little curves at the end of a letter whereas Sans Serif fonts don’t). There's also the font size, referred to as “point” or shortened to “pt", et. 12-point arial font or ten-point font etc. In this piece, we’ll discuss the amount of pages 1500 words should be and the normal boundaries that writers must bear in mind when essay writing a piece of this length.
Whether you’re an experienced content writer writing regular blog posts, a novice copywriter, a school or university student writing a college essay or a business professional delivering regular white papers, it’s always useful to understand how many pages a 1,000-word document consists of. Why is that? Well, as a rule of thumb, generally blogs, articles and other pieces of content assessment are in 1000-word blocks (although this is not always the case and not a rule either). When you have a writing assignment in progress, it’s good to have a guideline in mind. Keeping an eye on how much text you’ve written will always help create a better piece. Let’s explore the topic more.
In today’s world, content is king. When creating a piece of content writing online, it’s important to keep a critical eye on number of words. It’s also crucial to use brief yet impactful sentences with keywords (minus the waffle) and keep paragraphs short while maintaining the right reading level. These are just a couple of the many reasons why an online sentence counter tool is essential for content improvement. Instead of spending inordinate amounts of time checking and rechecking your average sentence count, using a quality online sentence counter tool does the hard work on your behalf. Many also help you to count characters per sentence (including syllables, punctuation marks, question marks etc.), words and even paragraphs as well as sentences.
Recently, author Janelle Shane published a case study on AI Weirdness highlighting AI detectors like Originality.AI and how they misclassify human-written text as AI-written, particularly when the text is written by non-native speakers. This was based on a Data Study conducted by university students.
Everybody wants documents that people are going to find easy to read. You want the potential readers of the documents to understand them by the way they send information back to you. To do this, plain language is needed. You have probably heard about school grade levels and readability levels from articles on common readability formulas such as the FORCAST Readability Formula. You probably know all about readability metrics online. They help you get your text down to a particular grade level.
The Lix Reading Formula has become extremely useful for application in several non-English languages, being used for both English and non-English texts. You might have heard of the Rix Reading Formula before. The Lix is much the same as the Rix and assesses reading skills and readability of texts.
The Coleman-Liau Index is unlike most other reading formulas. It doesn’t subscribe to formulas that contain syllables. What it does do is take into account how long words are. Even though it does differ from the other reading indexes, the Coleman-Liau Readability Index is still one that is commonly used today.
Ever heard of the Raygor Readability Graph? It’s an English readability assessment. It helps readers understand and read English language text and assess average grade levels for text readability. It was created by a man called Alton L. Raygor in 1977. In the U.S., assessment of grade levels is calculated by a general number of sentences and letters. These are found in a text of 100 words. The results get plotted onto a graph. On the graph, the results achieved from the average number of sentences and words counted will reveal the average reading level of the text.
Back in the day, in 1958, three guys created a powerful readability measure, the Power-Sumner-Kearl Readability Formula. They were R.D. Powers, B.E. Kearl, and W.A. Summer. This formula was published in a journal called A Recalculation of Four Adult Readability Formulas at the University of Wisconsin. Their readability formula, designed to improve reading by assessing readability level, was created mostly for the primary grades up to the 3rd-grade level. Their formula takes into consideration how many words are present, how many sentences there are, as well as the number of syllables.
The Dale-Chall Readability Formula is useful in figuring out readability. It has been used in schools to determine the right type of text to be used, particularly for kids at 4th and 5th-grade levels. The Dale-Chall Readability Formula can measure vocabulary knowledge, language skills, and comprehension knowledge. A top feature of the Dale-Chall Readability Formula is that it helps highlight all the unnecessary words in a text that make it more difficult for kids to read.
If you want a method of discovering how hard a piece of writing is to read, you will find the Spache Readability Formula does that. The Spache will compare words that are in the text to words on a specific list that are familiar to the reader. If the word is not found on the list, it is classified as an unfamiliar word.
One of the readability tests that was developed early in the 20th century is the Automated Readability Index or ARI. There was a desire in many US industries for improved readability. So in 1967, the ARI was developed, particularly for military use. The purpose of the ARI was to monitor readability on electric typewriters. Remember, this was before the digital age. The ARI became a welcome way to measure readability. Nobody wanted to do the readability score calculations manually so this was a great relief! The ARI involved a special tabulator called the Readability Index Tabulator. This was attached to the typewriters of the day for the testing and real-time monitoring of readability accuracy. It was Mr. Robert Roettele who designed the Automated Readability Index tabulator.
Readability is all about how you deal with reading. Do you find it easy to read through papers or articles? Or do you find it difficult with long sentences and words with unknown meanings? Readability involves what you see as you read, like the font size, the text presentation, the colors used, etc.
The Gunning Fog Index measures readability. And what is good readability? It’s when you write something and the person reading clearly understands what you are communicating. It can be challenging to ensure that what you write makes sense to average readers. It's not always easy to hold your intended audience's attention so that they want to go on reading, which is where the Gunning Fog Index comes in.
It is a well known and almost universally accepted fact that Google will reward your content for something called “Readability”. As a result there have been many off the shelf content marketing tools ( think Grammarly, Hemingway readable.com etc) that have attempted to help people publish content with optimal Readability scores. The thought is that if content is published according to recommendations of these tools, they will be more likely to rank on Google Search Engines.
AI writing tools are well on their way to becoming mainstream. ChatGPT only launched in November 2022, while GPT-4 was released in March 2023. As such, there is a great deal of interest in these AI tools’ ability to create fully-fledged writing pieces. But such innovation doesn’t come without ethical concerns. In the education space,
The future of artificial intelligence is here, and its name is GPT-4. Developed by OpenAI, GPT-4 is the newest and most advanced model in deep learning, capable of processing text and image inputs to produce human-like outputs. While still not entirely on par with human abilities, GPT-4 has already achieved impressive feats in various benchmarks.
ZeroGPT is a tool designed to detect whether a given text is generated by an AI tool like ChatGPT or Google Bard, or if a human writes it. Users can enter their text and analyze it with the tool’s complex algorithms, which use DeepAnalyse™ technology to determine its origin. The tool claims an accuracy rate
AI content detection is not perfect and it does produce false positives. These false positives can be very painful for anyone that created original content. Whether you are a student that has been wrongly accused of using ChatGPT by TurnItIn or GPTZero or a writer being wrongly accused by Originality.AI
ContentDetector.AI is a free online tool that identifies any text material that is AI-generated, including Chat GPT, GPT 3, and GPT 4 written content, and provides an estimated percentage score based on the likelihood that the content was generated by AI tools or software. It also includes a word count feature. The tool is useful
The implications of today’s AI language models are quite scary. Not only are they getting better at mimicking human language, but they can also be used for nefarious purposes. Many are understandably concerned about the potential for “AI plagiarism” or other misuse of AI-written content. Educators, in particular, worry that students will use AI as
With the release of OpenAI’s new model for AI-generative text, we needed to re-check Originality.AI’s accuracy. Essentially we completed a study to identify if the AI developed at Originality.AI can detect if the content that was produced by ChatGPT, GPT 3.5 (DaVinci-003) with the same accuracy as it can for GPT-3 which is 94%.
MotionInvest.com is the leading website brokerage for Content Websites. Learn how it uses Originality.AI to do the most in depth originality check within the industry for all the websites it lists for sale.
A lot of questions have come up about how our AI content detection works and achieves the 94%+ accuracy for all modern AI text generation tools. Here is the nitty gritty details provided by our engineering team communicating how they trained the most accurate AI content detection tool.
Machine Learning (ML) is an aspect of Artificial Intelligence (AI) that uses algorithms and data to enable machines and computers to learn automatically. It basically helps machines and computers to predict outcomes accurately. Machine learning originated in the early 1950s with the evolvement of simple algorithms from pre-1950s statistical methods. Then this evolved into reinforcement
OpenAI is an artificial intelligence research body that aims to develop and promote user-friendly AI beneficial to humanity. Launched in 2015, OpenAI is backed by Elon Musk, Peter Thiel, Microsoft, Infosys, and other investors, thus raising over $1 billion in funding. OpenAI has released machine learning and AI products, including: DALL-E– a deep learning model
EleutherAI is an open-source AI research consortium founded in 2020. EleutherAI was established to build open-source large language models, but the consortium has also researched in the fields of BioML, machine learning art, mechanistic interpretability, and model alignment. EleutherAI uses cloud computing resources from CoreWeave and Tensorflow Research Cloud. This is a cheaper alternative to
Source: Pexels As a web publisher, site owner, or content agency, the quality of your content has a direct impact on your business. You want to be sure that the text you publish is top-notch – but if you’re ordering copy from an outside source, quality control ain’t easy. Especially when trying to identify AI-generated
It’s crazy to reflect back on the progress that AI has made over the past decade. Perhaps we knew that the age of self-driving cars was coming; maybe we suspected that the technology of home automation would one day be a reality. What we didn’t expect, however, was how quickly AI and its associated algorithms
Dialogue systems are computer-based systems that interact or converse with humans in a form that both parties can understand. They communicate with humans through speech, text, gestures, graphics, haptics, etc. Dialogue systems are designed to receive human input and provide output to them. Examples of dialogue systems in action include chatbots, food ordering apps, website
Generative models are an unsupervised type of ML that use artificial intelligence, probability, and statistics to produce a computer-generated representation of a targeted variable calculated from prior observations, input or datasets. This means they can generate new or synthetic data after being trained on a real dataset hence the name “generative.” Generative models can be
Transformer models are deep-learning models that apply the mathematical techniques of self-attention to make sense of input data. In simpler terms, they can detect how significant the different parts of an input data are. Transformer models are also neural networks, but they are better than other neural networks like recurrent neural networks (RNN) and convolutional
Unlock the full potential of your content creation process with our guide on interpreting Originality. AI’s AI vs. Human Score Whether you’re a writer, editor, marketing agency, or website publisher, this article will help you understand and align your content marketing strategy. I will try to answer all of these questions.
As the digital landscape continues to evolve, so does the need for powerful tools to keep us safe from the dark corners of the internet. Enter AI content detection – the superhero of online security, here to save the day. Not only does it shield us from offensive, inappropriate or harmful content, but it also
Whether running a small affiliate website or a large enterprise, content is one of the most critical aspects of your online presence. With the widespread emergence of AI-writing tools and automated content generation, ensuring your website contains only the highest quality original content is becoming increasingly challenging. You typically spend a lot to source high-quality
With technologies like transformer models, ChatGPT, and GPT 3.5 in place, AI content detection and analysis are now more challenging than ever. With increasing AI content on the web, it’s becoming increasingly difficult to identify and detect fake news or malicious content. At the same time, Google and other search engines are also deploying new
You may already know that AI content writing tools enable people to produce engaging and informative content quickly. However, since AI is not perfect, there are often quality issues and the potential for plagiarism. This is when AI detection tools come into play. AI content detectors are capable of detecting content generated by AI-powered software,
Are you concerned about determining who created a Google Document human or AI? Did someone just copy and paste ChatGPT output into a Google Document and pass it off as their own work? With Originality.AI’s ChatGPT detector Chrome Extension, you can now: Watch a writer create a Google document (no new software needed) See the
AI-generated content is everywhere, thanks to the growing sophistication of generative models and large language models (LLM). You will now find many online platforms that claim to generate entire articles ten times faster than the speed of a human writer. As the race for scaling your content production increases, so too does the ability of
With the emergence of ChatGPT and similar content writing tools, writers who previously approached content creation with meticulous research and hard work now find it increasingly tempting to rely on AI writing tools to produce written content in bulk. But does AI-generated content using transformer models add any real value to the vast sea of
Content is vital if you run a website. But with the emergence of AI writing tools and automated content creation, it’s becoming increasingly more work to guarantee the quality and originality of content on your site. Plagiarism has long been the number one enemy of webmasters. However, with the widespread availability of AI content generation
OpenAI released ChatGPT last week and opened it up for people to play with. Their intention was not for it to be a free AI article generator but comparing its output to some of the most popular paid AI article writers shows that it might just be the best one! ChatGPT is positioned, as the
Since the introduction of ChatGPT, there has been a growing concern surrounding the use of Artificial Intelligence (AI) for creating content. To combat cheating and fraud, AI content detection tools were developed using algorithms specifically designed to detect and flag AI-generated content. Although still in the early stages of development, these apps have already shown
The arrival of OpenAI’s ChatGPT has caused a stir in the world of AI. While many applaud the advancements in natural language processing, others are concerned about how much authenticity will be left in the written word when AI-generated articles become commonplace. AI-generated articles are indistinguishable from human writing in many cases and can be
With increasing concerns over ChatGPT and other AI writing technologies, several developers have created solutions to help users detect AI content and maintain academic and work integrity. One of the recently emerged tools is a Chrome extension called DetectGPT. This is separate from another AI content detector of the same name made by Stanford researchers.
The quality and relevance of the content on your website can make or break its success. With fierce competition, you need a tool that helps you stay ahead of the game and ensure your content is top–notch. Stay ahead of the competition with On–Page.ai AI Content Detection, a powerful tool designed to ensure your website
Originality.AI now includes highlighting to help you see what part of your article is triggering our AI to think your article was AI vs Original. Highlighting AI content within a larger article has been the most requested feature, and we are happy to make make it available! You can now understand… Did a writer create
2023 is poised to be an exciting year for AI technology. As language models continue to advance, more AI-based products emerge. One of these products recently creating a buzz is ChatGPT. Unlike the language models preceding it, ChatGPT is specifically trained to mimic human conversations. This has led people to question whether the content they
AI-powered content creation tools are an invaluable asset for those who need to keep up with the demands of creating high-quality, engaging content. However, as great as these tools can be, they also present a unique threat: AI-generated content could have a negative impact on your website’s rankings. Since Google controls 84.69% of the global
As a website owner, it’s hard to resist the allure of transformer model-based AI writing tools and ChatGPT for creating content at an affordable price and in large quantities. However, the quality of content generated by these tools often lacks the depth, research, and value readers crave. This can result in penalties from search engines
With AI-generated written content becoming more commonplace in different kinds of industries, the call for regulation and preservation of journalistic integrity has become deafening. Users now question whether the “person” behind the pieces they’re consuming is human or a machine. That’s why there has been a recent emergence of AI content detection tools that can
Concerned about the legitimacy of written work? Need to make sure it hasn’t been generated by AI? Look no further than CheckforAi.com. CheckforAi is an AI detection tool that helps to uphold confidence in written work. It combines Open AI’s Roberta–base model for GPT (Generative Pre–trained Transformer) detection with custom models built by the CheckforAi
The importance of detecting AI-generated texts is paramount, particularly when it comes to online content. Search engines like Google value originality and quality over all else, meaning that low-quality content can lead to penalties that drastically lower search engine rankings – ultimately reducing website traffic and visibility. Similarly, students increasingly rely on AI tools based
AI technology is finding increasing applications in many fields, such as customer service, e-commerce, and analytics. One of its more discussed uses recently is in content marketing and journalism. AI-powered tools can create entire articles, essays, and blog posts on a given topic. A large part of the discussion are ethical concerns like plagiarism and
Grover’s AI-Detection tool is an advanced platform designed to identify and prevent the spread of “fake neural news” – a type of disinformation created using artificial intelligence. It utilizes a combination of both generation and detection tactics to analyze the language and structure of articles to detect bias, false information, or other warning signs. Grover
GPTKit is an AI-based content detection tool developed by Dreamsoft Innovations. The tool is designed to analyze text and determine whether it contains AI-generated content, which has become increasingly prevalent in today’s digital age. It utilizes six different AI-based content detection techniques to provide accurate results and offers reports on the authenticity and reality of
Are you tired of spending endless hours writing and editing content for your website? The good news is you can now harness the power of AI to create articles in a fraction of the time. But beware, too much AI-generated content can harm your website’s search engine ranking. That’s where AI Content Detection Tools come.
AI-based developments have rapidly emerged recently, and many new tools are regularly announced. For instance, the recent release of ChatGPT has spurred interest in developing AI-based content detection tools. While many users are excited about the potential use cases of ChatGPT, others have concerns about preserving the integrity of written content. AI content detection tools.
GPTZero is an artificial intelligence (AI) content detection tool created by Princeton University student Edward Tian. He developed it for teachers after seeing the increased cases of “AI plagiarism.” AI plagiarism refers to the use of an AI tool to create similar content based on existing information without proper attribution. Many educators and university lecturers.
Content is king, and Google knows it. Google has been known to penalize websites for low-quality content, so what about content created by artificial intelligence? Does Google penalize AI content? Let’s take a look. Interested in a study answering the questions… Can Google Detect AI Content & Does Google Penalize AI Content? What is E-E-A-T?
We recently examined the top 20 webpages for 1,000 popular keywords to find out if AI-generated content influences their position on Google Search. We used Originality.AI's scanning tool to determine if the content was likely produced by AI or humans. Our study revealed some interesting findings, and I'm excited to share these insights with you today.
Developments in artificial intelligence (AI) and machine learning are progressing at a rapid rate. We are now at a point where machines can create different types of content with little to no human intervention. Whether it is art, writing, or even video, AI-generated content is increasingly becoming a reality. This raises interesting questions about the
As the competition for creating high-quality content that stands out on Google intensifies, businesses seek more efficient ways to produce engaging material while improving their SEO. One of these solutions is AI-generated content, a technology gaining traction in 2023. In this article, we’ll discuss the advantages and disadvantages of using artificial intelligence to create marketing.
AI tools and technologies based on large language and transformer models have made it possible to generate vast amounts of content quickly. However, this can often come at the expense of quality due to a lack of original insights, research, and critical thinking. As a webmaster or content creator, you must verify whether or not.
The new era of content generation has arrived, and we need to be ready. Whether you are a business, an educator, or an individual wanting to determine whether any content you have requested or are referencing is purely original or artificially generated, the use of AI content detection tools has become essential. Looking for a .