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Originality.ai Patented Predictive SEO Content Optimization Tool: Accuracy Study

Introducing the Originality.ai Patented Predictive SEO Tool, the latest innovative feature in our best-in-class, industry-leading toolkit for content marketers, web publishers, writers, and editors.

Trusted By Industry Leaders
Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

We are thrilled to announce our newest best-in-class tool for content marketers, web publishers, editors, and writers — the Originality.ai Patented Predictive SEO Content Optimization Tool.

It is…

  • More Accurate — When you want to know if your content is going to rank.
  • Not Easily “Fooled” — You can’t just stuff keywords to improve your score.

At Originality.ai we are driven to create the most accurate tools that streamline the publishing process, tailored to the unique goals of content marketing, web publishing, editing, and writing. 

The launch of the Originality.ai Predictive SEO Tool brings a bold and innovative new Google SEO Content Optimization tool that complements our industry-leading toolkit: AI Checker, Plagiarism Checker, Grammar Checker, Fact Checker, Readability Checker, and Site Scanner.

Many of the SEO ranking tools that are currently available, reward outdated SEO strategies such as keyword stuffing and push writers to create average content. 

So, we created a breakthrough predictive content optimization SEO tool that publishers can use to get ahead of the competition.

Today, after months of dedicated work from our machine learning engineers, the Originality.ai Predictive SEO Tool is here!

"We are shaping the future of ethical and accurate content creation and optimization."

Let’s take a closer look at:

  • What is the Originality.ai Predictive SEO Tool?
  • What makes our tool the best predictive SEO tool and sets it apart from the competition?
  • Why is the Originality.ai Predictive SEO Tool the most accurate?
  • Key features of the Originality.ai Predictive SEO Tool.
  • A step-by-step tutorial with tips on how to use it in your SEO workflow.

Key Takeaways (TL;DR)

  • The Originality.ai Predictive SEO Tool has the most accurate correlation between predicted rankings and actual rankings.
    • Our model’s scores surpass top industry competitors: AHREFS, Clearscope, FRASE, and Surfer.
  • The Originality.ai Predictive SEO Tool rewards genuine content improvements and has robust resistance to manipulation (it does not reward keyword stuffing).
  • Key features: content optimization score, content structure insights, intelligent AI-powered SEO suggestions, SEO keyword suggestions, competitor analysis, in-app editing, and an SEO report card you can share with stakeholders.

What Is the Originality.ai Predictive SEO Tool?

The Originality.ai Predictive SEO Content Optimization Tool is a one-of-a-kind, extremely accurate solution.

It’s an SEO rank checker tool built for marketers who are serious about creating content with qualities that predictably drive better search rankings.

Traditional content optimization tools often offer instant score boosts with minimal effort (i.e. stuffing in keywords to boost your “content score”). This raises concerns as it can mislead users into believing their content has improved — even if the quality is poor. This strategy is called correlation SEO.

It also rewards creating average content or a derivative work of what is already online without any information gain. 

Our Predictive SEO Tool goes beyond traditional SEO keyword research tools, is uniquely designed to withstand manipulation, and excels in accuracy

Keep reading for an in-depth look at precisely how it withstands manipulation, a study that demonstrates its exceptional accuracy, and the key features of our SEO ranking tool. 

Originality.ai Predictive SEO Tool Timeline

  • February 2025: Thank you to our beta testers! The Originality.ai Predictive SEO Tool is in beta testing.
  • February 25, 2025: The Originality.ai Patented Predictive SEO Content Optimization Tool is now available!

Originality.ai vs. Traditional SEO Tools: Key Differences

The Originality.ai Predictive SEO Tool is an exceptionally accurate SEO solution.

Unlike outdated SEO correlation tools that reward keyword stuffing and other superficial tactics, our advanced AI model has been intelligently trained to ensure that only genuine content improvements lead to higher SEO scores. 

This is not like any other SEO checker tool — this is a breakthrough technology that sets a new standard for digital marketers who are creating online content.

How Our Predictive SEO Content Optimization Tool Works

The Originality.ai Predictive SEO Content Tool is an advanced AI that has been trained on hundreds of thousands of Google results for keywords that content marketers want to rank for. It has learned many of Google’s patterns and is able to predict with superior accuracy what content Google is more likely to rank higher. 

This approach and patented combination of content marketing tools offers a complete solution for editors completing content QA/QC before hitting publish. 

Manipulation Resistant

Our SEO scores will not change with the addition of fluffy or keyword-stuffed content. Our advanced AI model has been trained to mimic Google and predict what content will rank higher. It goes well beyond a simple keyword density basic math approach that existing content optimization tools use.

Other SEO Content Optimization tools can have their scores easily manipulated by keyword stuffing. Our patented AI technology evaluates the content in a way far more similar to the way Google works providing a more accurate and robust score that can’t be tricked by stuffing a few keywords into the article. 

Content Optimization Score Model Correlation: The Accuracy Test

Dataset Overview 

Our dataset consists of about 100 keywords, each associated with more than 20 content pieces collected by our team. 

To refine our experimental setup, we replicated the methodology used in Joshua Hardwick's SEO Content Score Study. 

Specifically, we filtered the dataset to include only the top 20 content pieces per keyword, resulting in a final test dataset of 2,000 articles.

Evaluation Methodology

Our model assigns a content quality score ranging from 0 to 100, where a higher score indicates better content quality. Based on these scores, we predicted rankings for the content pieces and compared these predicted rankings against their actual rankings.

Competitor Benchmarking

We evaluated our model's performance against leading competitors in the industry:

  • AHREFS
  • FRASE
  • Clearscope (Clearscope does not provide a numerical score from 0 to 100; instead, it classifies content into categories such as A+, A-, B+, B-. For consistency, we mapped these categories to a 0–100 scale.)
  • Surfer
  • Our model, the Originality.ai Predictive SEO tool (v0.0.1)

Performance Metrics

To assess the correlation between predicted rankings and actual rankings, we measured three statistical correlations:

  • Kendall Tau Correlation – Measures the ordinal association between rankings.
  • Pearson Correlation – Measures the linear relationship between scores and actual rankings.
  • Spearman Correlation – Measures the strength and direction of the monotonic relationship between scores and rankings.

Results

Here are the results:

Model/Competitor Kendall Tau Correlation Pearson Correlation Spearman Correlation
AHREFS 0.1097 0.1566 0.1543
Clearscope 0.1332 0.1751 0.1790
FRASE 0.1768 0.2467 0.2478
Surfer 0.1885 0.2602 0.2645
Our model (v0.0.1) 0.2312 0.3217 0.3216

This analysis provides a comparative understanding of how our model performs relative to industry leaders

Our model shows a clear advantage across all three statistical correlations.

Further refinements will focus on improving correlation scores and optimizing ranking accuracy.

Key Features: The Originality.ai Predictive SEO Content Optimization Tool

Our model is the best SEO audit tool designed for content marketers, web publishers, writers, and editors. 

Notably, it’s an SEO checker tool that’s built to help you gain a competitive edge with genuine content improvements.

Let’s look at the key features of the Originality.ai Predictive SEO Tool:

Content Optimization Score

Conveniently view an article’s overall content optimization score as a percentage. After clicking ‘Scan’ you’ll get a score highlighting the optimization of your text.

This provides an overall look at how likely your content is to rank in Google. 

If your content has a low score, it’s an excellent opportunity to further optimize it for SEO and make it truly stand out from the competition.

Content Structure

As well as a content optimization score, in your content scan you’ll get a brief overview of the structure of the text including:

  • Word Count
  • Headings
  • Paragraphs

This provides insight into the stats for where your article is currently at in terms of optimization.

From here, you can evaluate whether your content is at the best length and if it contains the optimal ratio of headings and paragraphs to rank well in search results.

AI-Powered SEO Suggestions

Once you have a clear idea of the SEO optimization score, as well as data around word count, headings, and paragraphs, it’s time to dig into the SEO Tips for your article. These offer AI-powered suggestions on how to make genuine improvements to your content.

SEO Keyword Suggestion Tool 

Keyword research and analysis, including incorporating seed keywords, short-tail keywords, and long-tail keywords is an important part of SEO.

The SEO Keyword suggestions recommend relevant keywords that could be beneficial to your content to help it comprehensively and authoritatively cover the topic.

The keyword suggestions produced by the SEO keyword rank checker tool are color-coded to reflect the density of that keyword within your text (how often it appears).

Optionally, you can export the keyword list to a CSV. 

Originality.ai Does Not recommend keyword stuffing:

Keyword stuffing is an outdated SEO method. It refers to blindly adding keywords to content with the goal of boosting the score.

However, Google prioritizes helpful people-first content. So, stuffing content full of keywords that might be relevant isn’t going to improve your SEO score. In fact, it’s best practice to avoid keyword stuffing.

Keyword stuffing won’t improve your Originality.ai Content Optimization Score. 

Our predictive SEO tool is robust against manipulation techniques like keyword stuffing

So, if you’re looking for a quick superficial fix to hit the editorial standards of a client? Then this tool is NOT for you.

SEO Competitor Research Tool 

Competitor analysis is essential to staying ahead of the competition. 

The Originality.ai Content Optimization SEO Tool is an effective SEO competitor analysis tool that offers insight into which websites are competing to rank for a particular keyword, and how well-optimized those pages are.

SEO rank tracking tool features:

  • Google Rank
  • Title & URL
  • Content Score

SEO Report Card Tool With Convenient ‘Share Report’ Options

Are you working on SEO optimization with a team? We’ve got you covered. Conveniently share your SEO Report Card to keep stakeholders informed.

In-app Editing for SEO Ranking Checks

Edit your content without skipping a beat. Whether you’re optimizing content for SEO, checking for AI, fixing grammar, fact-checking, improving readability, or checking for plagiarism, you can edit your content directly within the Originality.ai app.

There’s no need to jump back and forth, edit your content right in the app, and then scan it again!

Tutorial: How to Use the Originality.ai Predictive SEO Tool

The Originality.ai Content Optimization SEO Tool is intuitive and easy to use. Review this brief tutorial on how to use the tool.

Step 1: Import Content

First, import the content you want to optimize. Conveniently import content with a range of options including copy and paste, uploading a file, or importing from a URL.

Step 2: Enter the Keyword and URL

Next, enter the keyword or the key phrase that you are optimizing for. Optionally, you can also add the URL of the published article.

Step 3: Scan & Review Optimization

Then, click scan to get the optimization results from our SEO report card tool. From here, you can review SEO suggestions and competitor insights, as well as decide which keywords you’d like to incorporate into your content.

Step 4: Update Content and Scan to Check SEO 

Once you've edited and optimized your content, and you’re happy with it, then click ‘Scan’ to analyze the content’s SEO again and review the updated Content Optimization Score.

Note: Simply adding more keywords to your content won’t improve the Originality.ai Content Optimization score. The content optimization score evaluates content for genuine improvements — not keyword stuffing.

Final Thoughts

Don’t just settle for the status quo, with innovative and intelligent AI-powered SEO insights you can optimize your content to stay a step ahead of the competition.

Our AI and ML engineers are constantly working to provide you with cutting-edge tools to take your content to the next level. 

Try the Originality.ai Predictive SEO Content Optimization Tool and get access to the best SEO report tool today!

Further Reading

Learn about the latest in AI detection, plagiarism, content marketing, and more in our resources:

AI Detection Resources:

Originality.ai Releases & Resources:

Plagiarism Checking Reviews:

Jonathan Gillham

Founder / CEO of Originality.ai I have been involved in the SEO and Content Marketing world for over a decade. My career started with a portfolio of content sites, recently I sold 2 content marketing agencies and I am the Co-Founder of MotionInvest.com, the leading place to buy and sell content websites. Through these experiences I understand what web publishers need when it comes to verifying content is original. I am not For or Against AI content, I think it has a place in everyones content strategy. However, I believe you as the publisher should be the one making the decision on when to use AI content. Our Originality checking tool has been built with serious web publishers in mind!

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

View All Press
Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

analyticsinsight.net

Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

Copyright © 2023, Originality.ai

All rights reserved.

Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

  1. Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer.

  1. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution.

THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS “AS IS” AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

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