Content Optimizer

Introducing our free MarketMuse and Surfer SEO alternative: input your content or URL and compare it with up to 10 competing URLs which can be found via a Google search of your primary keyword. Press ‘submit’ to receive a score and a target score as well as a GPT prompt to help you reach the target.

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Content optimization

In today’s age, simply creating high-quality content isn’t enough to drive traffic to your article. To truly stand out from the crowd, your content must be optimized for search engines and be both engaging and informative for your readers. This is where content optimizer tools play a crucial role.

A content optimizer tool is a piece of software designed to help you as a writer, marketer or blogger analyze and enhance the content you’re writing for SEO and over all user experience. Utilizing algorithms and data analysis, one of these tools can provide several features including keyword density readability and engagement, along with recommendations for improvement. By using a content optimizer tool, you are ensuring your content is search engine and reader-friendly, ultimately leading to higher traffic and engagement on your site.

How to use our free MarketMuse and Surfer SEO alternative

Step 1:

Decide on a keyword you are targeting and enter it into the input area.

Step 2:

Enter the URL that links to your current content page or enter a piece of content into the text area directly.

Step 3:

Search for your primary keyword on Google and obtain the top 10 URLs that are similar to the kind of article you are targeting.

Step 4:

Click submit to view the results table shown on the right-hand side. We have colour coded the results to make it easier to understand. We have also included a suggested increase/decrease for each keyword to reach within 0.25% density of the sample percentage density for that keyword.

Step 5:

There are several buttons at the bottom of the page, all to help you optimize your content.

A. “Export to CSV”: This will export a table with all the keyword results including one, two, three and four keyword phrases. This is to provide you with as much data as possible.

B. “Export GPT prompt”: This will copy a ChatGPT prompt to your clipboard. The prompt asks ChatGPT to expand your article by three paragraphs to include the keywords you may be missing.

C. “Show Keyword highlighting”: This will expand a text area which highlights the top 5 keywords in one colour and highlights your primary entered keyword in another. You can edit this area and copy and paste it into the “Your text area” so that you can scan it again and continue to optimize your content.

Customers Love

We deeply understand your needs when it comes to identifying Original content and we are building features around our accurate AI detection and Plagiarism checking that users love!

After testing a number of AI content detection tools, I have found to be one of the best on the market. And now with the ability to detect paraphrased AI content, is even more powerful. It’s basically my go-to detection tool at this point.

Glenn Gabe

SEO Consultant,

At Clicking Publish, producing original, high-quality content is essential to our success. To maintain these standards, it's important that we verify the work from freelancers and outsourced writers. makes this process easy for us by providing a simple and efficient tool that ensures the content we receive meets our expectations.

Kityo Martin

Clicking Publish

I love the tool. Not only does it detect ACTUAL Al written content, but also writers who write just like Al. Great way to weed out Al and poor writing. Just because content was written by a human doesn't mean they did any better than an Al tool. We had a lot of our writers test positive for Al and they didn't use Al. What was common in all their writing was the lack of original thoughts. It was all regurgitation.

Ryan Cunningham

After doing some serious testing with Originality (which caters for the newerAl tech), I can't fool it (yet).

Joe Davies

Founder, FatJoe

So what can we learn from this? In many cases, the tool tells the right story, even when it's nuanced, like in the case of AI content edited by humans.

Gael Breton

Founder, Authority Hacker

I realize that AI content isn't going away and with human editing, it can save time/make blog content better. That said, I've also had writers submit content that was 100% AI and never told me. A BIG no-no. This tool ( is what I'm using to stop that.

Ron Stefanski

Why use a content optimizer tool?

There are several benefits to using a content optimizer tool for your writing. First and foremost, one of these tools can help you improve your search engine rankings by identifying and analyzing the keyword density in your content. By optimizing your material with the right keywords, you increase the chances of ranking higher on search engines results pages (SERPs) like Google, driving more traffic to your site.

While we talk about using a content optimizer tool for SEO this isn’t everything they’re for. They can also help improve the over-all quality of your writing by examining factors like readability, tone and engagement, content optimization tools offer valuable insights for refining your material to better resonate with your audience. Whether you’re crafting blog posts, social media updates, or website copy, a content optimizer tool can help you craft engaging and informative content diving more traffic to your site and build a loyal following of readers.

Choosing the Best Content Optimization Tools

With so many content optimization tools available, it can be overwhelming to decide which one is the best fit for your needs. With tools like MarketMuse, Surfer SEO, ClearScope and SEM rush, why choose ours? Well, our tool is built as a free alternative to these sites, offering you the ability to check your contents keyword density to that of 10 different articles within the same category.

When evaluating content optimization tools, consider what features are most vital for your targets. Some tools, like ClearScope, focus mainly on SEO, while other tools may offer a more holistic suite of features that cover readability, tone, and engagement. The best content optimization tools will not only help you optimize your content for search engines, but also provide valuable insights to create content that resonates with your audience.

When selecting a keyword density optimizer tool, look no further than our free MarketMuse alternative. Providing you with actionable steps to help improve your density and a free ChatGPT prompt to help you expand your content to include the keywords you’re missing, improving your keyword density.

Frequently Asked Questions

How do you calculate percentage density?

This is calculated by first removing all the stop words from the text. These are common words like “to”, “from” and “it”. We then take the number of times a word appears in the text and divide it by the total word count * 100, this will result in a given word’s percentage density. (Word / Total word count) * 100

How do I use the GPT prompt?

After clicking the “Export GPT prompt” we copy a prompt to your clipboard, then all you need to do is paste that prompt inside ChatGPT’s text area and submit it. Please keep in mind, this feature works best with GPT-4.

How do you get information from Web pages?

We scan the page for something called a paragraph tag. Well-built sites typically house the main bulk of their content inside these tags, so by using these tags we can determine what the majority of the text is on the page.

In The Press

Originality.AI has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

After extensive research and testing, we determined Originality.AI to be the most accurate technology.

Rock Content Team

Jon Gillham, Founder of came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.AI

Ashley Stahl

Originality.AI Do give them a shot! 

Sri Krishna

For web publishers, Originality.AI will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

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