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Content Optimization tools are built to help people get more traffic from Google with their content. It would then be safe to assume that they would use their own tool to get traffic to their own websites.
Here are the top Content Optimization tools and the search traffic they get to their website.

Unlock access to a complete suite of patented tools for marketers, editors, and web publishers.
Tool
Score Accuracy
Manipulation Resistant
Cost
Study done on thousands of Google results to evaluate how well does a content optimizer predict where content will rank in Google. See full study here
Our advanced AI content optimization score can not simply be tricked into providing higher scores by stuffing in suggested keywords like all competitors.
Use a complete content quality QA/QC solution with the most accurate tools (AI Detection, Plagiarism Checking, Fact Checking, Content Optimization etc) for a fraction of the price of other Content Optimization only tools.
Originality.ai
32.1%

Starting at $14.95
Ahrefs
15.6%
Starting at $129/mo
Clearscope
17.5%
Starting at $189/mo
Frase
24.7%
Starting $45/mo
Surfer
26.0%
Starting at $79/mo
Shareable SEO Reports
Share content optimization results with our convenient ‘Share’ option to keep key stakeholders in the loop.
Intelligent AI-Powered SEO & GEO Insights
Say goodbye to keyword stuffing. Get actionable SEO, GEO, and LLM visibility tips to make genuine content improvements that boost search engine rankings.
Smart Keyword Suggestions
Unlock relevant keyword suggestions that align with your keyword strategy to improve topical authority.
Competitor Analysis
Stay a step ahead of the competition. Get insights into how competitors are ranking in Google and their content optimization scores.
Edit Content In-App
Scan, optimize, and edit your content right within the Originality.ai App to save time and streamline your workflow.
A Best-in-Class Suite of Tools
Complement breakthrough predictive SEO insights with our industry-leading AI Checker, Plagiarism Checker, Grammar Checker, and more!
Our SEO scores are highly accurate and reliable. The Originality.ai Predictive SEO Tool has the most accurate correlation between predicted rankings and actual rankings, surpassing top industry competitors: AHREFS, Clearscope, FRASE, and Surfer.
Read more in our Predictive SEO Accuracy Study.
Our Predictive SEO Content Optimization Tool is intelligently trained to offer an accurate AI analysis that goes beyond just analyzing keywords. It prioritizes true content value by evaluating quality, depth, clarity and other SEO factors offering smarter and more impactful SEO and optimization suggestions.
Our technology is manipulation resistant. Our SEO scores will not change with the addition of fluffy content or keyword stuffed content. So, if you’re looking for a quick superficial fix to hit the editorial standards of a client — then this tool is NOT for you.
Unlike outdated correlation SEO tools that reward keyword stuffing and creating average content, our advanced AI model has been intelligently trained to ensure that only genuine content improvements lead to higher SEO scores. This is not like any other tool — this is a breakthrough technology that sets a new standard for digital marketers who are creating online content.
Now, the Originality.ai Content Optimizer also offers GEO suggestions for LLM visibility. Supercharge your optimization strategy with SEO tips + GEO suggestions to improve visibility in AI Search engines like ChatGPT and Perplexity.ai.
Yes, Originality.ai now offers GEO tips and suggestions so you can take your content optimization to the next level and combine SEO with GEO! To access GEO suggestions, simply sign up or login, and select the Content Optimization scan. You’ll get both SEO and GEO suggestions and tips, so you can make genuine content improvements.
Our team is continuously working to provide you with the latest tools to effectively optimize your content! Have an idea for a feature you’d love to see at Originality.ai? Contact our exceptional support team and let us know!
As AI Search engines like ChatGPT and Perplexity.ai become increasingly popular users are choosing to use them instead of traditional search.
After a user submits a query LLMs, like ChatGPT, generate results and produce AI citations that reference the sources they’ve used.
The aim of optimizing your content for LLM visibility is to create high-quality content that LLMs reference, provide a citation for, and that in turn drives traffic to your website — all while continuing to prioritize the people-first content that adds genuine value for readers.
Read more about LLMs and search: