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Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.
File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.
Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!
You can also easily compare text by copying and pasting it into each field, as demonstrated below.
Ease of use
Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.
Multiple text file format support
Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.
Protects intellectual property
Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.
User Data Privacy
Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.
Compatibility
Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.
A lot has changed with search engines over the years, but one thing that has consistently remained the same since the early days of organic search is the need to optimize various keywords.
The core premise behind keyword optimization is that by choosing the right words and phrases, you can improve the visibility of your pages in the search engines, attract more organic (non-paid) traffic, and rank better on the Search Engine Results Pages (SERPs).
This guide will walk you through what keywords are, how to use them effectively, and how to master advanced techniques that get the attention of search engines and readers alike.
Whether you’re a beginner looking to learn SEO or a seasoned pro who wants to refine your keyword strategy, this keyword optimization guide has you covered. Get insight into:
Then, take your content optimization to the next level with the Originality.ai Content Optimizer, which offers intelligent AI-powered SEO suggestions, rewards genuine content improvements, and is resistant to manipulation tactics like keyword stuffing.
Learn more in our Predictive SEO Accuracy Study.
When a user goes to a search engine like Google, they input certain words or phrases (known as keywords or phrases) to find more information on a topic they’re looking for.
What they’re looking for (search intent) is the important part, since it could be a product, a service, or information.
The keywords or phrases that a user searches for can be broad and searched for often, or incredibly detailed. The more detailed the search (known as long-tail keywords), the more likely the user is to take a specific action, such as making a purchase (learn about the content marketing funnel).
It’s the goal of the search engine to match the user with search results that most closely answer their question.
For this reason, it’s important to understand the user’s intent and optimize your chosen keywords to match. This, along with high-quality content, can help your pages rank higher in the search engines.
Keyword intent (also known as search intent or user intent) is the purpose that drives the user’s search in the first place.
Search intent is broken down into four categories:
Each type of content is valuable and necessary, but the intent and its role in the customer journey make all the difference.
There are several different types of keywords. Knowing what they are and how they work will help you better optimize for them. They include:
Short-tail keywords are usually 1-2 words long and incredibly broad. As an example, “digital marketing” is a short-tail keyword.
These keywords, owing to how short and succinct they are, are searched for often, but they’re also intensely competitive. They’re great for brand awareness, but hard to rank for.
Long-tail keywords are more specific phrases, usually three or more words. They have lower search volumes but also can drive more targeted traffic. For instance, “Digital marketing trends for small businesses in 2025” is a long-tail keyword.
Keyword research is the first step in keyword optimization.
With the right keyword research, you can find out what people are searching for and what the competition is like for the keywords you want to rank for.
The best keyword research aligns the right keywords with the right kind of content to deliver a complete and engaging user experience.
The good news is that you can leverage keyword research tools to help you streamline this process.
Once you have a solid keyword research tool and an understanding of what to look for, the next step comes down to selecting the best keywords as a result of your research.
Consider choosing keywords that:
Additionally, keep in mind the user intent that we discussed previously. Is your target audience typically looking for information, products, comparisons, or reviews?
Once you’ve chosen the keywords you want to target, the next step is to weave them into your content in a way that flows naturally and makes sense.
Too many keywords and you run the risk of keyword stuffing, which can negatively impact rankings. On the other hand, including too few keywords may not make the focus of the article clear enough to search engines.
Here are the places where you should concentrate on adding keywords in a way that flows naturally and is easy for people to understand.
Taking these steps will round out the basics of keyword optimization.
However, what if you’ve already taken these steps and you’re still not ranking where you’d like to be?
The next step is to optimize your pages using more advanced keyword techniques.
There are several advanced techniques that you can take advantage of in order to better optimize your keywords, including:
Keyword or topic clusters involve grouping related keywords into different themes or “clusters” of content. This helps your content's relevance, targets multiple related terms, and also builds topical authority.
Read our detailed article on using AI for topic clustering for more information.
Running a content gap analysis will help you spot keywords and topics that your competitors are ranking for, but you aren’t. By targeting these gaps, you can help fill in the missing information and improve your ranking in the search results.
Just optimizing for keywords is not enough. The keywords themselves and how they’re used change over time.
As you continue to write valuable content, you’ll start expanding into other related areas, and your keyword optimization strategy should grow with your brand.
Evaluate which content is well optimized and which could benefit from an improvement with the Originality.ai Content Optimizer.
Then, make a plan to update your content regularly to keep Google and other search engines (and users) coming back
Keyword optimization isn’t the only step to ranking well in Google search!
Google prefers people-first content, so beyond optimizing for keywords, it’s essential to make genuine improvements to content and provide users with unique research, insights, and highly valuable content.
It also means incorporating SEO best practices such as making sure your content is optimized for mobile, designed to load quickly, incorporates internal links strategically, and breaks down content in a way that makes it easy to read, understand, and act upon.
If you’re getting started with keyword optimization in 2025, that means:
Keep in mind that keyword optimization isn’t just something you can do once.
You’ll want to do audits on your keyword strategy (and your organic search engine optimization strategy as a whole) periodically to keep your content fresh and make sure that you stay competitive.
Try the Originality.ai Content Optimizer to take advantage of the latest in AI-powered predictive SEO.
Then, check out our guides on how to optimize for the best possible rankings:
No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.
When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.
Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.
Vahan Petrosyan
searchenginejournal.com
I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.
Tom Demers
searchengineland.com
After extensive research and testing, we determined Originality.ai to be the most accurate technology.
Rock Content Team
rockcontent.com
Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.
Felix Rose-Collins
ranktracker.com
ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai
Ashley Stahl
forbes.com
Originality.ai Do give them a shot!
Sri Krishna
venturebeat.com
For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.
Industry Trends
analyticsinsight.net
Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.
Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.
Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.
String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.
The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.
Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.
String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.
Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.
The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.
With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.
Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.
We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.
There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.
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This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!
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