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8 Tips for Creating and Maintaining People-first Content

With Google’s helpful, reliable, people-first content update, creating content that stands out to your readers is more important than ever. Get tips on how to authentically create people-first content for your audience.

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Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

Search engine optimization is constantly evolving with algorithm updates and the rise of AI content in Google

Google’s People-first content update is a key indication of this, prioritizing helpful and reliable content for readers over search engine tactics.

Review eight tips for creating and maintaining people-first content to continually build trust and loyalty with your target audience. 

1. Before You Begin: Understanding Your Audience

Before you even set pen to paper (or, in this case, keyboard to screen), you have to know your audience. Analytics, surveys, and buyer personas can help to ensure that the content you’re creating resonates with your ideal customer or user. 

But just knowing demographics isn’t enough. Dive deeper to build a strong connection with your audience and consider:

  • What’s keeping them up at night? 
  • What pressing questions are they asking that you can answer in your content?
  • How do they prefer to receive a solution (do they read blog posts, news articles, or watch video content)? 

These considerations are a great starting point to tailor your content to fit their needs. 

2. Look for New Ways to Educate, Inform, or Entertain

People quickly get tired of articles that just skim the surface. They want real, practical solutions and a roadmap to get them from where they are to where they want to be. 

Leveraging content like expert opinions, charts, diagrams, tutorials, or webinars demonstrates expertise. 

In Google’s guide on helpful content, they emphasize that it’s key to ask — “Does the content provide a substantial, complete, or comprehensive description of the topic?”

By sharing your knowledge in creating universally helpful content, like a FAQ or resource library, along with real-world examples or case studies, you can quickly position yourself as a recognized authority.

3. Be Authentic and Transparent in Your Writing

These days, it’s easy to search Google or even ask AI for an answer. With quick answers more accessible than ever, your audience reads your writing because they value you as an authentic expert

You don’t need clickbait titles or sales language. Your personal experiences, case studies, examples, and testimonials will showcase your authenticity. 

What’s more, Google’s content guidelines prioritize authenticity. Authenticity is one of the underlying facets of “E-E-A-T,” defined as, Experience, Expertise, Authenticity, and Trustworthiness. According to Google, these values drive higher search engine rankings.

4. Make Quality Content a Priority

With AI-generated content churning out posts faster than humans can keep up, people-first content encourages us to slow down the pace and focus on quality in content marketing efforts instead. 

Typically, AI content skims the surface of a topic even though it trains on a massive amount of material. Its machine learning systems and algorithms try to piece together what words or data points come next. 

This is where human content can shine. When you know what you’re talking about and take the time to research and do the legwork, it makes your articles stand out. 

Focusing on quality instead of quantity keeps visitors coming back, subscribing, and looking forward to your next publication. 

5. Respond to Comments and Engage With Your Audience

Another aspect of people-first comment is interaction. Responding to comments and engaging with your audience shows that you’re a real person with real insights and real stories that reinforce your point. 

Many viewers and readers return to a site for valuable comments and discussion just as much as the posts themselves. 

As an added bonus, search engines like Google take note of engagement. When you interact with your audience people stay longer on your site. 

According to Ahrefs, Dwell Time describes how long people spend on your website (and if they’re engaged in comments, they’ll stay longer) before returning to Google’s search results. It could be a factor that Google considers in rankings. However, Ahrefs notes that Google hasn’t released a statement about it yet. 

So, by creating people-first content, you’re actually taking steps to improve rankings, so it’s a win-win! 

6. Make Your Content Accessible

Making people-first the mantra of your content creation strategy, also means making your content accessible. This includes things like optimizing alt text for screen readers and making sure people with disabilities can navigate your site.

It also means focusing on better readability and using clear, concise language

AI-generated content often sounds unnecessarily formal and complex. For this reason, it’s a good idea to use an AI website scanner to pinpoint content that may be AI-written and needs further review or editing to keep your content readable and actionable for visitors. 

7. Develop Your Brand Voice as a Writer

One of the best steps you can take is to work on honing your voice as a writer. Using a platform like Originality.ai goes beyond analyzing your website for AI, it also helps determine readability, so you can write clearly or concisely for your audience. 

You don’t need to rely on AI to develop your brand voice. If anything, AI writing has a tendency to make the content it generates monotonous, uninspiring, or bland. It misses the human touch — your voice and writing style. 

People seek out your writing because you wrote it. No matter how quickly AI can come up with an answer, it still can’t conceptualize your experiences, expertise, authenticity, and trustworthiness — the very factors that denote Google’s helpful content.

8. Measure Your Success and Adapt if Necessary

Last but not least when creating people-first content, take a step back periodically to look at your successes and analyze your content. This is a fantastic opportunity to learn what you could be doing better. 

If your content isn’t quite hitting the mark with your readers, take steps to adapt and change it. By all means, use AI as a tool to help you brainstorm but don’t use it as a substitute for your knowledge. Remember, you’re writing for people first, search engines second. 

Final Thoughts

Creating and maintaining people-first content as part of Google’s helpful content is an excellent opportunity to connect with your audience and share your unique perspective. Focusing on quality, authenticity, and engaging with your readers builds trust and grows your brand at the same time.

Sherice Jacob

Sherice Jacob is a seasoned copywriter and content professional fluent in English, Spanish, and Catalan, with over 25 years of experience crafting high-converting copy. Passionate about AI, she enjoys exploring the new innovations and possibilities it brings to the world of content creation.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

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Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

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Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

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