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What Is a Customer Journey? How Does It Inform Content Marketing?

Learn how to create custom content for every stage of the customer journey. Improve your content marketing strategies and increase conversions through your sales funnel.

Trusted By Industry Leaders
Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

What if there were a way that content marketers could deliver exactly the right message to the right consumer, at the right time, through the perfect channel? 

Imagine what kind of impact that would have on your conversions, sales, and other key metrics. The good news is, you don’t have to imagine it; you can implement it. 

The secret is in understanding how the customer journey and all of the different stages of the funnel, affect, impact, and inform content marketing. 

Here’s how to align your content with different stages of the customer journey, starting from the beginning. 

Key Takeaways (TL;DR)

  • A customer journey describes the step-by-step process or journey that a customer takes when interacting and engaging with your brand.
  • There are several stages of a customer journey, and it’s important to tailor your content to each:
    • Awareness: customers are just learning about your brand.
    • Consideration: in this stage, customers are comparing brands and products.
    • Decision: customers are ready to make a purchase (conversion).
    • Retention: the retention stage focuses on continuing conversions and repeat purchases.
    • Advocacy: during advocacy, customers establish brand loyalty and share your brand.

Looking to improve the performance of your content throughout the customer journey? Check out Originality.ai’s best-in-class tools including a Content Optimizer, AI Detector, Plagiarism Checker, and Grammar Checker.

What Is a Customer Journey?

The customer journey is the step-by-step journey that a customer has with a given brand from the moment they first hear about it (awareness), all the way to the interactions they have with it after they purchase. 

Understanding the customer journey is part of what it takes to be successful in content marketing, as you’ll be able to create and tailor content to various stages of a customer’s journey. 

What Are the Stages of the Customer Journey?

You may have heard in the past about the content marketing funnel, and the various stages like awareness (top of the funnel), consideration (middle of the funnel), and decision (bottom of the funnel). These are the steps that lead to a conversion. 

What about after the sale? 

Here’s a breakdown of all of the stages of the customer journey

1. Awareness

In the awareness stage, the customer has an issue, need, or problem to solve. They go about searching or finding a solution and come across your brand for the first time

How they find out about your brand matters:

  • Different types of content are needed at different stages to encourage conversions. 
  • They may have found you through a search engine, blog post, social media, or ads.

At this stage, they’re interested in the solution you provide.

However, your brand is probably not the only one out there offering this type of product or service, so they’ll eventually move on to the next stage — consideration. 

Learn more about repurposing content across the funnel

2. Consideration

At this stage in the customer journey, the customer is actively evaluating different solutions

They’re comparing you with your competition and seeing what you have to offer that’s better in terms of quality, price, selection, or other features.

They’re likely also reading reviews and testimonials from others to help inform their decision. 

3. Decision

The customer is ready to purchase by the decision point of the customer journey. 

Now all you have to do is nudge them into taking action with content that’s tailored to help them feel confident about doing so. 

This is also generally where most customer journey sales funnels end, since after the customer has purchased, it results in a conversion and, for many companies, that’s the ultimate goal. 

However, there are two more stages beyond the decision or conversion stage that need to be mentioned in order to understand the full customer journey. 

4. Retention

After the customer has made a purchase, it’s up to the brand to do everything they can to make the user experience as rewarding as possible. 

That could mean helping the customer get started with using the product, being available to answer questions or help them take their next steps, and so on. 

This stage is a key opportunity to set the stage for repeat conversions.

5. Advocacy

For customers who have a truly outstanding experience with the product, advocacy is the best of all possible stages of the journey. 

This is where customer loyalty is established and further, the customer is actively recommending your brand to others, which can help to generate more sales. 

Why the Customer Journey Matters in Content Marketing

So why is knowing all of this important? Well, as a content marketer, the more closely you tailor your content to the various stages of the funnel, the better your results will be

You wouldn’t ask a brand new customer who has just discovered your brand to leave you a review on social media, for example — they haven’t even made a purchase yet! 

Ensuring your content is aligned with where your customers are at throughout the different stages of the journey is crucial to making sure that their experience is stellar enough to establish brand loyalty. 

Here’s how to go about creating content that resonates with customers at different stages of the funnel

1. Awareness stage content

The beginning stage of content is all about knowledge. The customer has a problem, need, or concern, and they’re actively looking for solutions.

That’s why content at the awareness stage should focus on keeping your brand visible as they search. 

Awareness stage content examples

  • Informative blog posts and articles that are optimized for search engines
  • Visual breakdowns of more complex items or concepts such as infographics and social media campaigns. 
  • Content that is built around guiding the user from “you have this problem” to “we have the solution.”

2. Consideration stage content

This is the stage where customers are evaluating all of their options

Consideration stage content examples:

  • Comparison charts
  • Testimonials
  • Webinars
  • Guides

Essentially, prioritize content that positions your brand’s product or service as the best possible option. 

The more you can make your consideration stage content visually digestible and easy to understand, the better your chances that the customer will ultimately choose you. 

3. Decision stage content

Content at this stage is meant to nudge the user toward a conversion

You want to make it easy for them to take action. 

Decision stage content examples:

  • Product comparisons
  • Demos
  • Limited-time discount offer or coupon codes

Here, you want to highlight messaging that makes customers feel that “this deal is too good to pass up!” 

4. Retention stage content

Once the customer has their product or service, how do you continue to keep them engaged and involved with your brand? 

Retention stage content examples:

  • Personalized recommendations based on previous purchases.
  • If your brand has a loyalty program, share information about this.

Overall, in this stage, your content marketing should build on the initial conversion that makes customers want to keep coming back to your brand.

5. Advocacy stage content

The goal of advocacy content is to encourage the user to share and recommend the product

Advocacy stage content:

  • Inform customers how they can leave a review.
  • Encourage user-generated content (for example: share a photo on [social media platform] of [product] and tag [brand]).
  • Organize contests to get them talking and recommending your brand to others. 

The key here is to keep customers talking about and continuing to engage with your product.

Final Thoughts

Understanding the complete customer journey, along with the content marketing funnel, is an excellent way to prepare content that encourages conversions — and keeps customers coming back.

Then, remember that not all customers experience the customer journey in the same way, and it may not always be a straight line from the beginning to the end of the funnel. 

Some customers may go from awareness to decision to advocacy, others may stay in consideration for a lengthy period of time.

Each customer is unique and deserves the best possible content to help them take the next step when they’re ready. 

Get a best-in-class suite of Originality.ai tools to streamline your editorial process with an AI Checker, Grammar Checker, and Plagiarism Checker.

Then, get more tips on how to build and strengthen your content marketing strategy:

Sherice Jacob

Sherice Jacob is a seasoned copywriter and content professional fluent in English, Spanish, and Catalan, with over 25 years of experience crafting high-converting copy. Passionate about AI, she enjoys exploring the new innovations and possibilities it brings to the world of content creation.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

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Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

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THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS “AS IS” AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

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