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What Are Long-Tail Keywords? + Examples

See how long-tail keywords can help you improve your SEO by helping with audience targeting, conversion optimization, and more. Includes examples!

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Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

When it comes to search engine optimization, you’ve got seconds to entice a user to click on your listing in the results pages. With so many pages competing for those coveted top spots, it’s more important than ever for your listing to stand out and get noticed. 

The days of being able to rank for generic terms are gone, and the focus of keyword research has shifted to long-tail keywords. These highly specific search phrases are designed to target audiences that are looking for precisely what you have to offer at that moment. 

Still, finding and using these long-tail keywords can be challenging. How do you know that people are even searching for something so exact? That’s where our guide can help. 

Learn what long-tail keywords are and get examples of long-tail keywords and how they work. 

What Are Long-Tail Keywords?

Unlike generic search terms such as “gourmet chocolate,” long-tail keywords usually contain three or more words and are much more specific

Example: Instead of “women’s jewelry,” a long-tail keyword might be “women’s nickel-free boho style jewelry.” 

While it’s true that these keywords may not be searched as often, when they are, the person searching for them is likely looking to make a purchase or take a step further in the customer journey beyond having a general awareness and doing a broad search.

What Makes a Keyword Long-Tail? 

Long-tail keywords have certain traits in common when compared to their shorter, broader counterparts (known as “short-tail” keywords). These include: 

More Specific

Long-tail keywords are more specific and zero in on a very specific aspect of a broader search term. 

Examples

  • Rather than searching for “vegan recipes,” a user might search specifically for “high-protein vegan recipes for strength training.” 
  • Instead of searching for “programming language,” they might search for “What is the best programming language to learn in 2024?” 

Lower Search Volume

Because they’re so specific, in many cases, fewer people search for long-tail keywords, so they typically have a lower search volume

At first glance, this can make it seem like targeting them is a strategy that’s simply not worth your time. However, nothing could be further from the truth. 

Long-tail keywords are great for search engine optimization. By targeting these words and phrases, you’re much more likely to increase search engine rankings than if you were trying to rank for broader, ultra-competitive phrases. 

Higher Conversion Rates

People searching for long-tail keywords are much more likely to make a purchase or take another conversion-related action than those who search for broader terms.

Plus, this doesn’t just apply to buying products. 

Example: Someone who searches for a term like “best waterproof windbreaker for hiking” would be much more likely to:

  • Subscribe to a newsletter.
  • Watch an in-depth YouTube video comparison.
  • Take a related action.

In contrast to someone generally searching for “hiking gear.”

Lower Competition

If your website is new or you’re just starting out with a new marketing campaign, you’ll be glad to know that long-tail keywords are often easier to rank for. 

Not only will you have far less competition to deal with, but you’ll also be saving a lot of money over not having to bid for the highest spot for more generic terms (that may not result in a conversion!).

Why Use Long-Tail Keywords? 

Beyond the benefits above, long-tail keywords are also in a class all their own when it comes to marketing and content optimization

Ideal for Niche Marketing

Long-tail keywords are great for niche marketing. 

  • Use them to create detailed blog posts that provide in-depth comparisons, research, or steps.
  • Include long-tail keywords in FAQs and product descriptions to attract buyers or users who are ready to take the next step in the sales funnel.

More Personalized Content

With long-tail keywords, you can more directly answer the user’s specific questions and address their search intent through more personalized content

Example: Someone looking for “time management apps for marketers” is looking for a very specific type of app. This lets you narrow your focus to precisely the audience you want to target (in this case, that would be busy marketers looking to save time). 

Better Search Engine Optimization

With the release of Google’s E-E-A-T algorithm highlighting experience, expertise, authenticity and trust, becoming an authority in a smaller, more targeted niche is a great way to cement yourself as a thought leader or a trusted source of information in a space. 

How Do I Find Long-Tail Keywords?

The internet is a treasure trove of long-tail keywords — if you know where to look!

  • You can use tools as simple as Google’s auto-suggest feature to see long-tail variations of broad keywords. 
  • Other platforms like Reddit, Quora, or niche-specific sites (such as a tech blog that shares details on the latest tech product releases) are full of people asking very specific questions about a variety of topics. 

You can also do competitor analysis to see how (or even if) they’re using long-tail keywords. Use Originality.ai’s Content Optimizer to see how you’re doing compared to other high-ranking sites for a chosen keyword or phrase (including long-tail keywords).

Using AI as Part of Your Long-Tail Keyword Research

When you add AI into the mix of long-tail keyword research, you open up several lucrative opportunities to hone in on the best possible words and phrases to rank for.

Learn more about AI for keyword research in our comprehensive guide.

How Do I Make Long-Tail Keywords Part of My SEO Strategy?

You can use long-tail keywords beyond things like e-commerce product descriptions or blog posts.

 In fact, long-tail keywords can be used in different ways depending on what stage of the sales funnel your prospect is in. 

  • Top of the funnel. They’re looking for information and education.
    • Using long-tail words is the perfect opportunity for you to create a detailed beginner’s guide, comparison list, and feature table all rolled into one authoritative post.
    • Example: “best beginner DSLR cameras under $500” 
  • Middle of the funnel. They’re more likely to compare different solutions to help make a decision.
    • Long-tail keywords show that they’ve narrowed down their ideal products and are looking for insights that will push them toward one brand or the other. 
    • Example: “best DSLR cameras Nikon vs Canon”
  • Bottom of the funnel. They’re typically ready to make a purchase or take action.
    • A long-tail keyword at this stage might include a detailed review, unboxing or other media to support affiliate links where users can buy that particular model. 
    • Example: “buy Canon EOS Rebel T7 EF-S 18-55mm”

As you can see, incorporating long-tail keywords as part of your SEO strategy is an excellent way to connect with prospects at every level of interest. 

Check Your Existing Content for Long-Tail Opportunities

Even if you’re already targeting long-tail keywords, it’s a good idea to see where your content is ranking from a foundational standpoint, to give you a baseline to build from. 

For example, if you’re ranking well for the long-tail keyword “best budget laptops for college students,” you’re already doing well, so what could you improve on? 

  • That keyphrase already ticks all of the boxes to make it a long-tail keyword, but you can get even more specific.
  • Targeting “best budget laptops for engineering students with CAD software compatibility.”
  • This targets a subset of college student budget laptop buyers who need computer design software while also attracting users who are more likely to purchase. 

You could then go into detail writing a blog post about why engineering students need specific hardware, which laptops are best for running the CAD software, and/or a model comparison that’s sortable based on specific specs like GPU, CPU, and RAM. 

There are a great deal of long-tail keyword opportunities just waiting to be explored and expanded upon. 

Getting Started with Long-Tail Keywords

Long-tail keywords are no longer just something that’s “nice to have” as part of your SEO strategy; they’re a necessity. 

Although they might not bring in waves and waves of traffic like their short-tail keyword cousins, their ability to bring in highly-targeted, conversion-ready visitors is notable.

By learning how to uncover long-tail keywords and optimize your pages for them, you’ll be able to target and reach more leads and help your pages rank higher in the search engines.

Looking for more ways to take your content marketing to the next level?

Sherice Jacob

Sherice Jacob is a seasoned copywriter and content professional fluent in English, Spanish, and Catalan, with over 25 years of experience crafting high-converting copy. Passionate about AI, she enjoys exploring the new innovations and possibilities it brings to the world of content creation.

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Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

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I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

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Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

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ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

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For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

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Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

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