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As of 2024, 5.44 billion people are using the internet globally according to Statista. Further, Statista also notes that Google was the most visited site in 2024 with an average monthly audience of 136 billion visits.
With so many people using the internet and such a high volume of monthly visits to Google, it leads to the question: how do you design a marketing campaign that helps your audience find you?
Get insight into how you can create a standout marketing campaign in this guide; with 10 marketing campaign ideas.
Complement your marketing strategy with a best-in-class suite of tools including the Originality.ai Content Optimizer, AI Checker, Plagiarism Checker, and Grammar Checker.
Evergreen, long-form content remains relevant and helpful longer than trending, time-sensitive content. As a result, it can drive more consistent traffic to your site, making it a top choice when planning marketing ideas for your brand.
As evergreen content has long-term value to your audience, there is a greater opportunity for engagement and sharing.
In addition, evergreen long-form content that is helpful and valuable to your audience helps to establish your brand as an authority, which can build loyalty and trust.
Establish your brand as a thought leader by creating thoughtful, insightful, and comprehensive articles that present a unique perspective on an industry- or product-specific topic.
Engaging your audience through thought leadership is a beneficial marketing idea as it increases visibility, highlights your brand’s expertise and elevates your brand’s reputation with your target audience.
Most importantly, quality thought leadership articles deliver critical information to potential customers, helping them to understand what you offer and make more informed purchasing decisions along the customer journey.
There is no doubt that AI-generated content is pervasive online (read more in our study on the amount of AI content in Google Search Results).
So when it comes to planning your marketing campaigns, although AI is a tool your brand can leverage, make your content stand out by ensuring it is helpful, relevant, and people-focused above all else. Focus on originality and sharing unique perspectives and new data or research with your audience.
Then, review your content with the Originality.ai AI Checker to maintain transparency in the content you’re publishing.
Narrative is a powerful tool for reader and customer engagement. Authentic, people-first content and storytelling marketing strategies have become increasingly crucial in helping your brand stand out in an ever-expanding abundance of online content.
The American Marketing Association highlights story marketing as critical to connecting with audiences. Narratives that are relatable, informative, and undeniably human build empathy and trust among potential customers.
When brands show who they are and what they are about, it opens the door to building customer relationships.
Elevate your engagement in your marketing campaigns by sharing interactive content with your audience. Quizzes, games, polls, assessments, and contests that connect to your brand are just a few ideas for elevating your content from passive consumption to engaged interactivity. Interactive content can boost engagement, expand your reach through shareability and promote relationship building.
According to Statista, influencer marketing is anticipated to reach $33 billion U.S. in 2025. So, when it comes to marketing ideas, implementing an influencer strategy or working with an influencer marketing agency is a key consideration.
Nano- and micro-influencers have a smaller, more targeted reach and can foster a more tight-knit feeling among your audience, whereas macro- and mega-influencers (celebrities) have a broader reach.
Explore your options and choose the type of influencer that best represents your brand. To connect with your audience and build community and loyalty, use creative and relatable content that’s authentic.
Offer free, high-value content as an incentive for your audience. When customers willingly offer their information (such as by subscribing to an email list) in exchange for valuable content, it improves campaign engagement and gives you a better idea of who is interested in your product or service.
Ideas for lead magnets include exclusive content such as an ebook, webinar, trial subscription, white paper, template, or checklist.
To build trust with your audience, ensure the content serves a need, solves a problem, and makes life easier. Nurture these leads mindfully to retain engagement.
Several thought leaders shared their insights in a recent Forbes article, pointing to the importance of a consistently positive customer experience in campaigns across channels. Customers increasingly expect a connected experience from brands.
Take this strategy to your content marketing by building an integrated, customer-centric campaign that connects consistently wherever your brand is: online, in-app, or in-person.
Nothing builds community and fosters trust like a great user-generated content (UCG) marketing campaign. When potential customers see real people authentically engaging with your brand, it builds a positive brand perception and inspires engagement and sharing.
Create a campaign that encourages customers to share their experiences with your brand. Design a contest or challenge to inspire an influx of UGC, then curate the submissions and promote them across your channels.
Investing in strong, relevant, people-focused written content and videos creates great opportunities to adapt and repurpose high-performing content. By repurposing your best content into adaptations for your different channels, you can enhance its visibility and lifespan and engage a wider audience.
Marketing ideas include converting a long-form blog article into social media posts, taking a podcast or webinar and transforming it into blog or social media posts. Long-form video content can be edited into snippets for your website or social media channels.
Whatever marketing campaign ideas you implement, ensure you are poised to track their results. To boost your brand’s visibility and engagement, choose your metrics, select your measurement tools and set goals. Mindful measurement and review provide insight to help you improve or build on your campaign’s successes.
Then, accompany your marketing strategy with a suite of best-in-class tools from Originality.ai with a Content Optimizer, AI Checker, Plagiarism Checker, and Grammar Checker.
Get further insight into marketing best practices in our top resources:
