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Content Marketing

10 Content Marketing Campaign Ideas to Engage Your Audience

Leverage these 10 ideas in your content marketing strategy to boost your marketing campaigns, increase visibility, and engage your audience.

Trusted By Industry Leaders
Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

As of 2024, 5.44 billion people are using the internet globally according to Statista. Further, Statista also notes that Google was the most visited site in 2024 with an average monthly audience of 136 billion visits.

With so many people using the internet and such a high volume of monthly visits to Google, it leads to the question: how do you design a marketing campaign that helps your audience find you?

Get insight into how you can create a standout marketing campaign in this guide; with 10 marketing campaign ideas.

Marketing Campaign Ideas: Key Takeaways

  • There are numerous ways to approach content marketing campaigns for your brand.
  • Strategies like publishing evergreen or long-form content, thought leadership blogs, and offering lead magnets can make your marketing campaigns stand out by providing readers with high-value content.
  • Then, accompanying these marketing ideas with user-generated content (UGC), sharing interactive content like quizzes, and establishing an influencer marketing strategy can help to improve audience engagement.

Complement your marketing strategy with a best-in-class suite of tools including the Originality.ai Content Optimizer, AI Checker, Plagiarism Checker, and Grammar Checker.

1. Create Evergreen Long-Form Content

Evergreen, long-form content remains relevant and helpful longer than trending, time-sensitive content. As a result, it can drive more consistent traffic to your site, making it a top choice when planning marketing ideas for your brand. 

As evergreen content has long-term value to your audience, there is a greater opportunity for engagement and sharing. 

In addition, evergreen long-form content that is helpful and valuable to your audience helps to establish your brand as an authority, which can build loyalty and trust. 

2. Publish Thought Leadership Articles

Establish your brand as a thought leader by creating thoughtful, insightful, and comprehensive articles that present a unique perspective on an industry- or product-specific topic. 

Engaging your audience through thought leadership is a beneficial marketing idea as it increases visibility, highlights your brand’s expertise and elevates your brand’s reputation with your target audience.

Most importantly, quality thought leadership articles deliver critical information to potential customers, helping them to understand what you offer and make more informed purchasing decisions along the customer journey

3. Stand Out From Bland, AI-Generated Content

There is no doubt that AI-generated content is pervasive online (read more in our study on the amount of AI content in Google Search Results). 

So when it comes to planning your marketing campaigns, although AI is a tool your brand can leverage, make your content stand out by ensuring it is helpful, relevant, and people-focused above all else. Focus on originality and sharing unique perspectives and new data or research with your audience.

Then, review your content with the Originality.ai AI Checker to maintain transparency in the content you’re publishing.

4. Prioritize Authenticity and Storytelling

Narrative is a powerful tool for reader and customer engagement. Authentic, people-first content and storytelling marketing strategies have become increasingly crucial in helping your brand stand out in an ever-expanding abundance of online content. 

The American Marketing Association highlights story marketing as critical to connecting with audiences. Narratives that are relatable, informative, and undeniably human build empathy and trust among potential customers. 

When brands show who they are and what they are about, it opens the door to building customer relationships.

5. Share Interactive Content

Elevate your engagement in your marketing campaigns by sharing interactive content with your audience. Quizzes, games, polls, assessments, and contests that connect to your brand are just a few ideas for elevating your content from passive consumption to engaged interactivity. Interactive content can boost engagement, expand your reach through shareability and promote relationship building.

6. Expand Your Reach With Influencer Marketing 

According to Statista, influencer marketing is anticipated to reach $33 billion U.S. in 2025. So, when it comes to marketing ideas, implementing an influencer strategy or working with an influencer marketing agency is a key consideration.

Nano- and micro-influencers have a smaller, more targeted reach and can foster a more tight-knit feeling among your audience, whereas macro- and mega-influencers (celebrities) have a broader reach. 

Explore your options and choose the type of influencer that best represents your brand. To connect with your audience and build community and loyalty, use creative and relatable content that’s authentic.  

7. Design Lead Magnets Tailored to Your Audience

Offer free, high-value content as an incentive for your audience. When customers willingly offer their information (such as by subscribing to an email list) in exchange for valuable content, it improves campaign engagement and gives you a better idea of who is interested in your product or service. 

Ideas for lead magnets include exclusive content such as an ebook, webinar, trial subscription, white paper, template, or checklist. 

To build trust with your audience, ensure the content serves a need, solves a problem, and makes life easier.  Nurture these leads mindfully to retain engagement. 

8. Provide an Exceptional Customer Experience

Several thought leaders shared their insights in a recent Forbes article, pointing to the importance of a consistently positive customer experience in campaigns across channels. Customers increasingly expect a connected experience from brands. 

Take this strategy to your content marketing by building an integrated, customer-centric campaign that connects consistently wherever your brand is: online, in-app, or in-person. 

9. Show Off Your User-Generated Content

Nothing builds community and fosters trust like a great user-generated content (UCG) marketing campaign. When potential customers see real people authentically engaging with your brand, it builds a positive brand perception and inspires engagement and sharing. 

Create a campaign that encourages customers to share their experiences with your brand. Design a contest or challenge to inspire an influx of UGC, then curate the submissions and promote them across your channels. 

10. Repurpose Content Across Blogs, Videos, and Social Media

Investing in strong, relevant, people-focused written content and videos creates great opportunities to adapt and repurpose high-performing content. By repurposing your best content into adaptations for your different channels, you can enhance its visibility and lifespan and engage a wider audience.

Marketing ideas include converting a long-form blog article into social media posts, taking a podcast or webinar and transforming it into blog or social media posts. Long-form video content can be edited into snippets for your website or social media channels.  

Final Thoughts: Implement Campaigns, Then Monitor Metrics 

Whatever marketing campaign ideas you implement, ensure you are poised to track their results. To boost your brand’s visibility and engagement, choose your metrics, select your measurement tools and set goals. Mindful measurement and review provide insight to help you improve or build on your campaign’s successes. 

Then, accompany your marketing strategy with a suite of best-in-class tools from Originality.ai with a Content Optimizer, AI Checker, Plagiarism Checker, and Grammar Checker

Get further insight into marketing best practices in our top resources:

Melissa Fanella

Melissa Fanella is a writer, editor, and marketing professional with over 15 years of experience in content and messaging for businesses and nonprofits. Her expertise is in crafting authentic, people-first content that is compelling and engaging for audiences and positioned for business goals.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

analyticsinsight.net

Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

Copyright © 2023, Originality.ai

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Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

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THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS “AS IS” AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

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