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Content Marketing

How to Do an SEO Content Audit

Improve your rankings with an SEO content audit. Get tips on how to analyze and optimize your content to increase rankings, traffic, and conversion rates.

Trusted By Industry Leaders
Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

Has your website traffic plateaued (or worse, fallen) lately? Are your conversions stagnating? Bounce rate rising? These are all signs that it’s time to do an SEO content audit.  

In this article, we’ll guide you step-by-step through how to audit your content for SEO, including how it differs from a regular content audit

In This Article, We’ll Cover

  • What information you need to gather to make your audit as thorough as possible
  • How to spot underperforming content and what to change to help it rank better
  • How to create an action plan with your next steps so that you can start seeing results

Get a best-in-class suite of tools for your content marketing strategy! Check out Originality.ai’s Predictive SEO Tool, AI Checker, Plagiarism Checker, and Grammar Checker.

What Is an SEO Content Audit?

An SEO content audit is a deep dive into your website’s content to help you uncover areas of improvement when it comes to your search engine rankings. 

That means taking steps to make sure your pages are optimized for the user’s search intent, that they guide the user through the customer journey, and use proper SEO best practices, including: 

  • Keyword optimization
  • Technical SEO
  • Metadata
  • Internal links
  • Site structure

SEO Content Audit vs. a Regular Content Audit?

A regular content audit often focuses on things like:

The aim is to improve and optimize content so that it’s more engaging and appealing to your audience

An SEO content audit, on the other hand, focuses on optimizing your content to be understood and rank well in the search engines.

Both types of audits are necessary and designed to improve engagement with your site, which is one of many different signals search engines like Google and others use to determine your ranking. 

So it’s not a matter of “should I do an SEO content audit or a regular content audit?” The answer to both is “yes.

Now, let’s move on to the individual steps: 

Step 1: Gather and Analyze Website Data

The first step is to gather important data about your site to serve as a starting point (keep in mind that some of these metrics may overlap with a content audit — make a note of which to optimize your workflow). 

You can use a variety of free and premium tools to gather this information; whichever you’re most comfortable with and have experience using. 

You’ll want to gather

  • URLs: including a full list of all indexed pages (check Google Search Console)
  • Page titles and meta descriptions: as you’ll want to look for missing, duplicate, or poorly written metadata.
  • Headings (H1, H2, H3): to make sure you’re using your primary and secondary keywords in them.
  • Word count: for any thin content that needs to be expanded upon.
  • Keyword rankings: You may need a keyword tool like Ahrefs or SEMrush to find out where each of your pages ranks for its target keywords.
  • Search intent: To make sure your page aligns with the user intent you’re aiming for (is it informational, transactional, etc.). 
  • Click-through rate (CTR): Google Search Console can also help you spot pages with a low CTR that need better metadata
  • Organic traffic trends: Use Google Analytics to see which pages have fallen lower in the SERPs and need a refresh.
  • Bounce rate and time on page: To see if there are any engagement issues.
  • Internal and external links: To check how your links are distributed and also if there are any broken links.
  • Backlink profile: To find pages with a high or low number of backlinks. 
  • Content optimization scores: Use the Originality.ai Content Optimizer to identify which blog posts need improvements to drive better rankings.

Step 2: Identify Underperforming Content

Once you’ve got the aforementioned information, it’s time to go through and flag the pages that need to be optimized for SEO

  • Pages that aren’t getting much traffic might need anything from a little keyword update to a complete rewrite. 
  • Pages that have low engagement might indicate a disconnect between the user’s search intent and the content on your page. 
  • You may also have instances of keyword cannibalization, where two or more of your pages are competing for the same keywords. It’s best to consolidate these where you can. 
  • Keep in mind as well that low-value content doesn’t rank as well on Google, so you may need to take the time to merge or improve pages that are unusually thin on content (read more about Google penalties and AI content and Google’s Search Quality Rater Guidelines).

Streamline the process of checking your published content for AI with the Originality.ai Site Scan.

Step 3: Make On-Page SEO Improvements

The great thing about doing an SEO content audit is that, oftentimes, you can improve your rankings with just a few on-page SEO improvements. 

Follow this checklist to make sure you’re covering all of the basics

  • Make sure your title tags are unique and keyword-rich, and that they’re 60 characters or less.
  • Keep your meta descriptions interesting, enticing, and ideally under 160 characters.
  • Use keywords naturally in your headings (avoid keyword stuffing) and follow a clear hierarchy in your content.
  • Connect related content using keyword-rich internal links.
  • Use short paragraphs, bullet points and images to keep your content readable and visually scannable.
  • Expand on thin content areas to cover topics in greater depth (get tips on creating people-first content).
  • Add structured data such as FAQ schema, product schema, and more to improve your site’s visibility in the search engine results pages

Step 4: Fix Technical SEO Issues

As well as making all of the changes in the previous steps, technical SEO is an important consideration. Check Google Search Console to make sure that your pages can indeed be indexed. Make sure you’re using a mobile-responsive template and that your page speed is fully optimized. 

Get more tips on SEO in our SEO basics guide.

Step 5: Improve Site Structure and Internal Linking

Internally linking your pages doesn’t just keep users engaged longer, it also helps search engines navigate your content and better understand how pages are connected. 

Make sure your best-ranking pages have internal links and use descriptive anchor text (“Learn more about content marketing” instead of “Click here to read more”). 

Then, fix any orphan pages, which are pages that don’t have any internal links pointing to them. 

Take the time to optimize your site’s navigation to direct users to your high-value content. That way, you can be sure that people and search engines alike are able to find what you’re publishing. 

Step 6: Analyze What Your Competitors Are Doing

Several tools, including Ahrefs, SEMrush, and SimilarWeb, can help you conduct a competitor analysis

Take a look at their top-performing content:

  • What keywords and formats are they using? 
  • What topics do they currently rank for that you don’t? 
  • What topics are you ranking for that they don’t? (so you can stay at the top!) 

Don’t forget to do a backlink analysis on your competition as well to see who’s linking to them, and how you might earn those backlinks as well. 

Routinely doing a competitor analysis can help you keep a finger on the pulse of what your competition is up to. 

Step 7: Create Your Priority Plan of Action

Doing an SEO content audit seems like a tall order to fill, especially if you have hundreds, or even thousands, of pages. The good news is that not all pages need the same amount of attention. 

Take the time to organize fixes into three categories

  1. Quick wins: These are the pages that need little metadata updates, broken link fixes, or internal links added to them; they’re quick and easy to update. 
  2. Moderate fixes: These are the pages that need a bit more, including content refreshers and better keyword optimization.
  3. Major overhauls: These pages need a lot of attention, such as merging two different pieces of content (redirecting pages), overhauling the site structure, or rewriting poorly-performing content. 

Don’t forget that even after your content audit is done to track and measure how your efforts are paying off over time. 

Every few weeks, take the time to check Google Analytics, Google Search Console, and other SEO tools to see how your organic traffic, keyword rankings, CTR, and other metrics are doing, like bounce rate

These are all indicators that you’re on the right track! 

SEO Content Audit: Your Next Steps

Doing an SEO content audit isn’t a once-and-done task. Like with other SEO steps, it’s an ongoing process. 

Doing an SEO content audit regularly makes sure that your content is as optimized, competitive and engaging as it can be, while still staying true to the latest search engine optimization best practices. 

By periodically analyzing your content and improving it, you can make sure that everything you write and publish is designed to get the highest possible ranking, which in turn means more organic traffic and higher engagement from your ideal customer. 

From here, focus on the quick wins first, then keep optimizing and monitoring your results. Run an SEO content audit at least twice a year so you can continue to maintain those high standards that your brand is known for! 

Get a best-in-class suite of tools to streamline your content marketing projects with Originality.ai’s Predictive SEO Tool, AI Checker, Plagiarism Checker, and Grammar Checker.

Then, read more about content marketing best practices:

Sherice Jacob

Sherice Jacob is a seasoned copywriter and content professional fluent in English, Spanish, and Catalan, with over 25 years of experience crafting high-converting copy. Passionate about AI, she enjoys exploring the new innovations and possibilities it brings to the world of content creation.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

analyticsinsight.net

Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

Copyright © 2023, Originality.ai

All rights reserved.

Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

  1. Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer.

  1. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution.

THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS “AS IS” AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

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