7 Ways to Leverage AI for Social Media Posts

AI tools provide an array of benefits for social media marketers, creating further opportunities for automation and optimization. 

AI can assist social media content creators to maintain brand consistency, save time, boost engagement, and increase overall performance of social media posts.

However, it’s best to incorporate AI as a support to the creative process, as some of the issues with AI content are that it lacks nuance, depth, and can also hallucinate (present incorrect information as fact). 

To maintain authority and audience trust, this guide gives useful tips on how best to leverage AI tools to improve your social media posting strategy without impacting quality. 

Key Takeaways (TL;DR)

• AI tools provide insights into target demographics and keyword research, which can save time and inform a social media content strategy.
• Other AI-powered tools enable easy brand management to ensure a consistent look and tone across social media posts on a variety of channels.
• Some AI tools take automated social post scheduling to the next level by analyzing audience insights and determining the optimal time to post on various platforms.
• Originality.ai’s patented toolkit allows social media marketers to check for AI-generated text, review grammar, and avoid plagiarism to ensure accuracy and transparency with their audience.

1. Using AI to Build an Audience Persona

An important part of any social media strategy is understanding your audience. 

Many social media marketers build audience personas — fictional people based on a target audience — to inform their content strategy. 

An audience persona provides a detailed and descriptive target for your social media efforts. 

Using AI-powered tools can help you analyze the social media platforms that your target audience prefers and the keywords that are trending amongst your target demographic. 

This can help you build detailed personas to inform your social media strategy.

2. Keyword and Social Post Hashtag Research

Keyword research tools and social media hashtag research tools can be used to analyze trends and recommend trending keywords and hashtags related to your industry. 

This information helps you tailor your social media posts and focus on trending topics or ever-popular keywords for your target audience and industry-wide.

Tools like Originality.ai’s Content Optimizer can analyze your content to predictably drive better search rankings (and it’s resistant to keyword stuffing). Confidently create optimized blog content that you can further amplify in your social media posts to encourage engagement.

3. Analyze Competitors’ Social Media Posts

An important piece of any social media strategy is competitor analysis. AI has made it much easier to analyze competitors in your industry to understand their recipe for success.

Competitor analysis helps social media managers identify emerging trends, brainstorm ideas for new content, and understand which brands are both active and successful in their industry. Tools such as Predis.ai specialize in this. 

When using AI tools to analyze competitors’ social media posts, it is important not to apply the exact approach competitors are using — you want to stand out from your competitors, not replicate them.

Instead, use the information from your competitor analysis to brainstorm how you can adjust your strategy to get ahead of the competition. 

Essentially, use AI tools to inform your strategy, and then keep humans in the loop and at the forefront of content creation to align your posts with brand voice and make sure your content stands out.

4. Social Media Content Ideation and Planning

After using AI tools to help analyze trends, perform keyword and hashtag research, and analyze competitors, you can use this data to inform your content ideation and planning phase. 

• Keyword research and hashtags can inform you on what topics might be trending. 
• Understanding video trends can inspire your brand’s unique take and boost reach on Instagram, Facebook, TikTok, or YouTube. 
• Gaining an idea of what formats, trends, and platforms are working well for others in your industry can help you stay a step ahead when planning for social channels.

Learn more ways you can use AI for social media planning.

5. Apply Consistency Across Content Marketing Channels

Many design platforms, such as Canva, now use AI to streamline the graphic design processes. 

By creating a brand kit or using templates, social media managers can consistently use the same formats, fonts, and colors to develop a recognizable brand. 

Once your brand kits and design templates are developed, AI-powered features can be incorporated to support and elevate creatives or graphics. 

Then, when it comes to consistency, don’t forget about the copy in your social post captions!

As well as graphics, it’s important to keep things consistently high-quality across the grammar in your social posts as well.

So, it is also a good idea to use an AI grammar checker while drafting social media captions to maintain high-quality, professional content (and avoid common spelling mistakes). This improves brand recognition and gives your content a polished feel.

To learn more, read our article about ways to use AI for content consistency.

6. Automated Social Post Scheduling

AI can analyze your social media accounts to determine the best time to post for optimal audience engagement. 

Some popular social media tools with AI-powered features that also provide scheduling include Hootsuite, Buffer, and Predis.ai and can help you analyze the best time to schedule posts across multiple social media platforms. 

This will speed up your posting time and improve brand consistency across platforms. When combining a consistent posting schedule with recognizable branding, your brand will build a reputation for being reliable and trustworthy.

7. Review for AI Text Before Publishing & Sharing on Socials

While AI tools can provide great benefits to optimize content and save time, it’s important to keep a human in the loop to maintain content quality.

Keep your content authentically yours by leveraging these AI tools to optimize your content, but maintain authenticity by writing captions, video scripts, infographics and other content forms. 

Then, review your text for instances of potential plagiarism or AI-generated text with Originality.ai’s Plagiarism Checker and AI Detector to maintain authenticity in the content you’re publishing.

AI Content Marketing Tip: AI content that doesn’t comply with Google’s spam policies can result in penalties. Learn more in our guide, Can Google Detect and Does it Penalize AI Content?

Final Thoughts

AI tools are a fantastic way to elevate your social media posts from automating scheduling to keyword and hashtag research, or even competitor analysis. 

Then, an AI grammar checker can help you catch spelling mistakes, so you can communicate clearly with your audience, while a Content Optimizer can help you to optimize blogs with genuine content improvements before you further amplify them on social channels.

Overall, ensure that your brand stays relevant and trustworthy by sharing new, informative content, and keep in mind that human-written content encourages trust with your audience, who understands a real (and innovative) team stands behind the brand. 

Learn more about social media and content marketing in our guides:

• 7 AI Tools for Social Media Marketing Agencies
• The New Meta AI App: 5 Key Insights
• AI in Social Media Marketing — How AI is Impacting Social Media
• How to Fact-Check Social Media Posts Step-by-Step
• What Does a Social Media Marketing Agency Do?