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Ever find yourself scratching your head, wondering what to write about next?
Perhaps you’ve been producing a ton of content recently, but getting zero traffic in response, and struggling to get your audience to read it.
You know the content is good, so you don’t know why you’re struggling to improve traffic.
That’s where a keyword SearchVolume tool claims to help.
Here, we will look at the SearchVolume keyword research tool in greater detail, helping you decide whether it’s a tool worth investing your marketing budget in.
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Using a keyword tool like SearchVolume is very handy for any content marketing team that is brainstorming their content plan and seeking options to grow their authority in a space.
The tool allows users to understand what their audience is searching for online and meet them in the search results with excellent, insightful, well-written content.
It could also be a solution for freelance content consultants or copywriters who offer content ideation as a service.
SearchVolume, or another keyword research tool, is excellent for ensuring any content you spend time creating actually meets audience requirements.
After all, there’s no point in writing about subjects that your audience isn’t interested in.
Producing high-quality content is not a quick process.
Adding keyword research into the mix early on allows you to ensure you and your team’s time is not wasted, and that you’re maximizing the potential of your content marketing efforts.
SearchVolume has a simple pricing structure, broken down into three different options.
As for getting started and choosing the right plan, SearchVolume offers a seven-day free trial on each of their subscription options, allowing you to try before you buy.
To start, you can enter your desired topic into the platform while also altering the location to suit.
This step is really important, as what people search for can differ by region.
For this quick overview, we will use the phrase ‘content marketing’ for a US audience as a starting point.
From here, you’ll now see a range of topics, along with key information such as search volume, difficulty, and monthly searches.
You can then copy those that you like and head to the Keyword Lists tab.
From there, you can copy all of them into your own list, either saving them for later or downloading them into a Google Sheet for your team to work through.
SearchVolume focuses specifically on keyword research, offering a wide variety of tools within this area, including:
While SearchVolume is undoubtedly a great tool for the right audience, it may not be for everyone.
Keyword research is extremely important for rankings, but there are also many other key aspects, most notably optimization and originality of content.
If you want a flexibly priced marketing solution that provides a wide variety of products on offer, Originality.ai is a fantastic option. The platform offers a full suite of best-in-class tools for key aspects like AI Detection, Grammar Checking, Plagiarism Checking, and Predictive SEO.
In summary, SearchVolume is certainly a very handy keyword research tool, but given it only offers that service (and not other key aspects of a great content marketing strategy), it may not be right for everyone.
If you’re searching for an industry-leading, comprehensive content marketing suite that offers a best-in-class plagiarism detector, AI detection, and content optimization, all at a flexible price, check out Originality.ai.
Read more about content optimization tools in our review series:
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