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Content Marketing

How to Create an Exceptional SaaS Content Marketing Strategy in 8 Steps

Learn how to create a data-driven SaaS content marketing strategy that delivers leads, improves SEO, and increases sign-ups with these proven strategies

Trusted By Industry Leaders
Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

It’s no secret that SaaS is a crowded area. No matter what you’re offering, there are likely a handful of competitors trying to outmaneuver you at every turn. 

To help you stay one step ahead, you’ll need a powerful content marketing strategy that not only drives traffic but also nurtures leads and turns curious visitors into loyal customers. 

In This Article, Learn How To: 

  • Define your content marketing goals and make them easy to understand and act on
  • Build topic clusters that boost your SEO efforts
  • Orchestrate multi-channel distribution like a content marketing pro
  • Shorten time-to-value and encourage faster product adoption

Discover a suite of best-in-class content marketing tools with the Originality.ai Content Optimizer, Grammar Checker, and AI Checker.

Step 1: Get Clarity on Your Audience and Goals

The very first step on your content marketing strategy for SaaS is to get clear on who you’re targeting and what your goals are for your content. 

This is the time to create audience personas and map the customer journey to various stages.

Next, set SMART goals

Once you better understand who your message is geared toward and what you want to achieve as a result, it’s time to break those goals down into SMART goals, meaning goals that are: 

  • Specific: Generate X marketing-qualified leads per month
  • Measurable: Such as a number of sign-ups, inbound traffic, or demo requests
  • Achievable: Check how they measure up against last quarter’s performance
  • Relevant: Related to business goals and objectives
  • Time-bound: Have a goal of completion by a set date.

Then, align KPIs to different stages of the funnel

At this point, you’ve clearly defined your goals. From there, it’s just a matter of matching those Key Performance Indicators to different stages of the content marketing funnel. For example: 

  • Awareness: organic sessions or social shares
  • Consideration: content downloads, webinar attendees
  • Decision: trial sign-ups, demo requests

Understanding your audience and turning goals into actionable steps means you can now unleash the rest of your SaaS content marketing strategy, the next stage of which is creating the actual content. 

Step 2: Audit Your Existing Content Library

Rather than starting entirely from scratch, it’s a good idea to take a step back and analyze what you’ve already got. 

Catalogue your blog posts, ebooks, webinars and case studies and look for any missing topics or gaps in your content pillars (more on those below). 

Tag pieces by the amount of traffic and engagement they got, as well as which ones drove the most leads or trial sign-ups. 

Step 3: Build Pillars and Topic Clusters

Choose anywhere from 3-5 core pillars that are tied to your overall value proposition. 

Example: If your SaaS is a team collaboration tool, you might have core pillars situated around “Remote Team Productivity” or “Project Workflows.”

From there, for each pillar, create a detailed pillar page. It should be by far the most comprehensive piece of content out of everything you write in that topic cluster. 

You’ll then create topic clusters around each pillar. These are shorter posts or other content assets that link back to the pillar page. 

This method of creating content is commonly known in SEO and content marketing circles and is a great way to boost your authority as part of Google’s E-E-A-T guidelines for people-first content.

This is also the point at which you should do some deeper keyword research and find high-intent keywords (such as “best team collaboration software comparison”) and other long-tail keywords your competitors aren’t targeting. 

Prioritize your results by search volume vs. difficulty and align them to your funnel stages.

Step 4: Create a Content Calendar and Workflow

The next step in creating an exceptional SaaS content marketing strategy is to create a content calendar and editorial workflow

Start with content that’s tied to product launches or other industry events, as well as seasonal trends. Break your content down into:

  • Top of Funnel: Blog posts, infographics, short social clips
  • Middle of Funnel: eBooks or guides, webinars, email courses
  • Bottom of Funnel: Case studies, ROI calculators, product tours, demos

From there, create a spreadsheet that assigns roles and deadlines, such as: 

  • Writer
  • Editor
  • Designer
  • SEO lead
  • Promotion owner

Then, have an editorial review section that functions as a checklist for messaging, branding, CTAs and on-page SEO. 

Step 5: Getting Started with Multi-Channel Distribution

Once you’ve mastered pillars, clusters, and content assignments, it’s time to share that content with the world. 

Owned channels

Owned channels like your email or social media are the perfect opportunity for you to nurture incoming leads. 

Segment your emails by user behavior, for instance, people who subscribed to your blog versus downloaded your free guide, so that you can guide them through the funnel accordingly.

To avoid scattering yourself too thin on social media, pick the one or two areas where your users tend to congregate most (e.g. LinkedIn or Facebook).

Earned Media

Earned media means guest posting on industry blogs, making appearances on podcasts, PR, and influencer marketing to amplify your brand and build awareness, as well as establish thought leadership. 

Paid Amplification

According to Harvard Business School, paid media is focused on promotional material. This might encompass paid search (think Google Ads) or promoted posts on social platforms.

Step 6: Repurpose and Refresh Your Content

Another key component of an exceptional SaaS content marketing strategy involves repurposing and refreshing your content. 

This can be done in a variety of ways. For instance, you could repurpose content by:

  • Turning a webinar into a series of blog posts, short videos, or slides. 
  • Longer guides could be carved up into downloadable PDF checklists.
  • Transform longer videos into short snippets for socials. 

Once a quarter, it’s worth going back and revisiting older content to update stats, incorporate new case studies if any are available, and check your search engine rankings to see how your keywords are performing for that content. 

Step 7: Measure the Results, Refine, and Reiterate

In order to know what kind of results your content is generating, you’ll need a broad overview with the ability to go granular. This is normally done with a combination of Google Analytics, your preferred CRM, and SEO tools. Look at metrics including: 

  • Which content led to marketing qualified leads, which were then passed on to sales qualified leads and closed. 
  • What was the time-to-first value, in other words, how quickly did trial users have that “light bulb moment” after they consumed your content that made them want to say “I need to sign up for this!”
  • What was their engagement rate? You can gauge this by looking at metrics like the number of video completions or scroll depth.

From there, run experiments on your content, such as split testing headlines, different CTAs and other formats (video versus text, for example). 

Review the results each quarter, double down on the winners, retire the losers, and revise the calendar accordingly. 

As you continue to do this over time, you’ll start to see a pattern of your best-performing content. 

Step 8: Embrace a Product-Led Mindset

Focusing on using the actual product as the main driver for attracting and retaining customers is at the heart of a successful SaaS content strategy. 

In essence, your product is your lead generator. That means designing every touchpoint to make it push-button simple for a prospect to sign up, see the value you deliver, and instantly understand what makes your service unique and high-value.

SaaS Content Marketing: Final Thoughts

Content marketing for SaaS, like all industries, is a marathon, not a sprint. Much like SEO, it’s not a once-and-done task. 

The good news is that once you understand how to approach it, you’ll continue to build momentum month after month.

What’s more, by focusing on making your product the driver of your marketing, you help prospects and customers alike experience firsthand the very benefits that your content strategy backs up — more light bulb moments and a more intuitive user experience.

As you continue to do this over time, you’ll attract more qualified leads and bring out brand ambassadors who wholeheartedly recommend your solution.

Get industry-leading, patented content-quality tools to elevate your SaaS content marketing strategy with the Originality.ai Content Optimizer, Grammar Checker, and AI Checker.

Then, learn more content marketing best practices in our top guides:

Sherice Jacob

Sherice Jacob is a seasoned copywriter and content professional fluent in English, Spanish, and Catalan, with over 25 years of experience crafting high-converting copy. Passionate about AI, she enjoys exploring the new innovations and possibilities it brings to the world of content creation.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

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Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

Copyright © 2023, Originality.ai

All rights reserved.

Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

  1. Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer.

  1. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution.

THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS “AS IS” AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

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