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Copywriters and AI — Best Practices For Using AI Tools as a Writer

Discover best practices for copywriters and AI, including tips on the most effective ways to use AI as a copywriter while maintaining a unique tone of voice.

Trusted By Industry Leaders
Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

Since the launch of ChatGPT back in November 2022, AI has had a notable influence on content creation

AI tools can be incredibly effective for copywriters. There are several AI content marketing tools, which are beneficial for SEO, editing, and organization.

Yet, it’s important to use them with complete transparency.

In this article, we’ll outline some of the best practices for copywriters and AI and the most effective ways to use AI as a copywriter so you can boost productivity and maintain a unique tone of voice.

Key Takeaways

  • AI tools are incredibly helpful for copywriters when it comes to using AI for research, content briefing, and strategic development.
  • However, AI can also lead to issues with quality, style, and ethical concerns.
  • Overall, when used properly, AI tools can be incorporated into a copywriter’s process. However, high-quality writing skills should remain at the forefront.

How to Use AI Tools Effectively as a Copywriter

Let’s take a look at how copywriters use the best aspects of AI tools to help streamline their work processes so they can focus on writing.

As a research assistant

First, AI tools can be fantastic research assistants (to an extent!). Say, for example, you have been tasked by a client or your employer to write an article on the importance of insoles in shoes for runners.

Perhaps you aren’t an avid runner yourself, or you are, but you don’t use insoles. In this instance, you can use AI similar to how you might conduct research via Google Search. However, with an AI tool, you gain all the information in one place (without all the additional words and ads)!

What’s more, you can also ask the AI tool further questions, expanding your knowledge on the subject in greater detail.

Here’s an example:

That’s a great starting point. Now, let’s ask a few further questions to understand the topic in greater detail:

With just a couple of questions, we already know plenty more about the subject, making it much easier to write about.

Note: It’s best practice to fact-check content before publication. AI can produce AI hallucinations or errors that it presents as facts. To maintain accuracy, always review information researched through AI before you click publish.

For content briefing

AI tools can also help with creating a detailed and thorough brief.

Let’s continue with the example above regarding trainer insoles. With the example prompt below, we can generate a detailed and insightful brief to expand on.

Prompt: “Using the information above and any other information from the top search results on this subject, can you please create a detailed brief that is tailored for user intent and search engine optimization?” 

Here’s the brief ChatGPT created:

Although the headings should be modified to be more engaging, aligned with brand voice, and optimized for SEO, overall, it’s a strong structure from which to work.

For strategy development

Finally, AI tools can be extremely effective for strategy development, allowing you to come up with new content ideas and concepts. This is a brilliant way to use ChatGPT as a copywriter, especially if you are in charge of your company’s content strategy. 

It enables you to create new content pillars to work toward, improving SEO efforts and increasing organic traffic.

As a freelance writer, expanding content to incorporate strategy development is a fantastic way to impress clients with your knowledge.

To conduct strategy work with AI tools, WebPilot is a good way to assess what competitors are posting about while avoiding duplicate content topics.

Prompt: “I work for a running accessories company, and I am trying to create new verticals for us to tackle in our content marketing strategy. As such, I need you to come up with eight different content pillars for us to tackle, along with five different article ideas per pillar. For reference, here is a link to our website blog: [Example URL]. Please don't suggest anything that we have already covered here. Here are links to our nearest competitors. Please use these links to help get an idea of what they are posting and identify anything that we are missing: [Example URLs].”

Here’s what WebPilot generated:

WebPilot provide a ton of content pillars to tackle!

Potential Issues of Relying Too Heavily on AI in Copywriting

However, while AI tools can be incredibly helpful in the content planning stage, they can also cause issues if copywriters rely too heavily on them for content creation.

Quality concerns

AI works incredibly quickly to scan content and provide basic summaries. There are two main issues with this approach.

First, the content often lacks citations. For more technical subjects, it’s often tricky to establish the source of the information and properly verify it. Not to mention that if any content is duplicated and isn’t properly cited or checked for plagiarism, it could lead to intellectual property issues.

Secondly, as AI tools pull from published information, the tools aren’t coming up with new ideas, thoughts, or concepts. Bland, generic, or uninspiring content could pose problems with Google rankings.

Google is searching for content that is people-first, truly helpful, and takes the conversation forward — which is difficult if AI is too heavily relied on.

A lack of style and human tone

AI tools tend to provide the same tone and formulaic style.

What makes writing great — and stand out — is human intuition, individual style, and a touch of pizazz here and there.

AI struggles to accomplish this even when specifically prompted to do so.

It can bring ethics into question

A heavy reliance on AI (without transparency) also brings ethics into question

For example, passing off AI content as your own is against many company, assignment, and brand policies.

To establish an excellent reputation as a writer, it’s essential to be transparent about if and how AI is incorporated into the writing process.

Looking to evaluate a website to see if it contains AI content? Try the Originality.ai Site Scanner and check your entire website for AI content in 1 click.

Final Thoughts

Overall, AI tools can benefit content marketing and content creation.

Some of the benefits of AI for copywriters include:

  • Speeding up the content creation process.
  • Allowing writers to quickly research topics.
  • Mapping out an effective content brief to expand on.

However, AI should not replace copywriting efforts, especially if AI is not permitted in the writing contract. Mass-producing AI content can result in Google traffic penalties.

Instead of relying heavily on AI, invest time in establishing your copywriting skills and continue to hone your craft to help your work stand out in a noisy digital space.

FAQs Regarding Copywriters and AI

How can AI tools benefit copywriters?

AI tools can be incredibly beneficial for copywriters, especially when it comes to learning more about a subject, researching topics in more detail, creating detailed SEO-friendly briefs, and developing strategies further.

Can AI replace human copywriters?

No, AI cannot fully replace human copywriters for several reasons. It can certainly help with a number of tasks, but it lacks the nuance, creativity, and emotional intelligence that a highly skilled writer can provide.

Is the use of AI in copywriting detectable?

Yes. The Originality.ai content detector has 99%+ accuracy in detecting AI content with its Standard 2.0.1 model. So, writers and business owners can identify AI-generated content with transparency.

Graeme Whiles

My name is Graeme, a passionate writer with a strong Content Marketing background. Over the last seven years, I have developed an extensive portfolio of SEO Content writing, helping various brands improve their organic traffic, customer experience, and, ultimately, profits!

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

analyticsinsight.net

Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

Copyright © 2023, Originality.ai

All rights reserved.

Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

  1. Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer.

  1. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution.

THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS “AS IS” AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

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