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8 Top AI Content Marketing Tools You Should Use in 2024

The evolution of AI is streamlining marketing by boosting efficiency and productivity. Review some of the most effective AI tools to consider for your marketing efforts.

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Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

The world of content marketing continues to rapidly evolve and change.

First, it saw the evolution of the internet and the advancements of digital marketing efforts, such as email, PPC, and SEO.

Then, it was the rise of influencer marketing, offering new channels for brands to reach their target audience.

Now, the evolution of AI is allowing marketing teams to become more efficient and productive. However, it’s tricky to know which AI tools are the most effective.

Review some of the most effective AI tools to consider for your marketing efforts. Find tools to improve your content creation process and the output you publish.

Short on time? Here are the key takeaways

  1. Originality.ai: The most accurate AI content detection software.
  2. SurferSEO: A brilliant SEO writing tool that offers detailed outlines and keyword suggestions based on current SERP results.
  3. Midjourney: A great AI image generation tool for blog thumbnails.
  4. Notion AI: An excellent AI tool for organization and productivity.
  5. Zapier: A well-rounded tool that allows you to automate simple manual processes to save time and increase productivity.
  6. Grammarly: The go-to tool for self-editing and spell-checking.
  7. Browse AI: A strong option for scraping specific websites.
  8. Influencity: A go-to tool for influencer outreach and discovery.

What Is AI Used for in Marketing?

Now more than ever, the main focus of marketing is on data.

Whether it’s gathering insights into competitors, diving deeper into market trends, or tracking what customers and leads are saying about your brand, there's a ton of information out there.

However, collating such information, turning it into effective content marketing campaigns, and doing so at an efficient pace can all be extremely tricky.

AI tools significantly simplify this process.

That doesn't mean replacing writing experts with bland, uninspired ChatGPT content. What it does mean is improving productivity, creating detailed and quality content briefs, and simplifying the entire content creation process.

8 AI Content Marketing Tools You Should Use in 2024

With that in mind, let's take a look at some of the best AI marketing tools you should consider for your content marketing efforts.

Note: This article was first published in August 2024, pricing for the AI content marketing tools listed may change. Visit company websites for the latest pricing information.

1. Originality.ai (for AI content detection)

The Things You Didn't Know About Originality.AI- A New Era | by  BeingOptimist | Medium

Price: Pay As You Go ($30 for 3000 credits), Pro (starting at $12.45 per month), or Enterprise (starting at $136.58 per month). Learn more about Originality.ai pricing.

Link: https://originality.ai/

How it made this list: The most reliable AI content detection software available.

Originality.ai is a top choice for content marketers and web publishers looking to publish unique and authentic content! The Originality.ai AI content detector is a leader in AI detection, providing users with the most accurate AI detection tool on the market.

It's a fantastic tool for checking AI writing to create transparency with your publishing and editorial team.

Learn more about the efficacy of AI detection software in our AI Content Detector Accuracy Review. Then, check out a round-up of third-party academic and research studies in our Meta-Analysis of AI Detection Accuracy Studies.

2. SurferSEO (for SEO content writing)

Surfer SEO Review: An In-Depth Analysis and Evaluation

Price: Starting at $69 per month

Link: https://surferseo.com/

How it made this list: A brilliant SEO writing tool that offers detailed outlines and keyword suggestions based on current SERP results.

SurferSEO is widely regarded as one of the most effective content optimization tools. It uses artificial intelligence to provide you with the information you need to create content that is likely to rank well in search engines.

By inputting your keyword phrase, SurferSEO scrapes the top results in Google for that phrase, identifying how long your article should be and which additional keywords to add among other SEO best practices.

However, the Surfer AI option (where you can pay for the content to be written for you) is costly for what you get.

Further, Google has shown that it is clamping down on AI-generated content. So, by generating content you could risk harming SEO efforts, rather than improving them.

3. Midjourney (for blog thumbnails)

What Is Midjourney AI and How Does It Work? - Valasys Media

Price: Starting at $10 per month

Link: https://www.midjourney.com/home

How it made this list: A great AI image generation tool for blog thumbnails and other simple imagery.

Midjourney is a very effective AI image generator and provides excellent results based on simple prompts.

Whether you need realistic imagery or a specific style, Midjourney can be very effective, especially for blog thumbnails. You also have the ability to amend specific elements of the content, allowing for more editing opportunities than other AI image generators.

4. Notion AI (for productivity)

Exploring The Potential Of The New Notion AI - Visian Systems

Price: Free plan or paid starting at $10 per month

Link: https://www.notion.so/product

How it made this list: An excellent AI tool for organization and productivity.

Notion has been one of the most popular productivity platforms for some time now, and that popularity only increased when they introduced Notion AI.

With this new feature, you can ask Notion AI questions about your Notion workplace, and the tool will automatically provide you with the answers. It's like having a digital assistant working with you on the project management software.

5. Zapier (for automating tasks)

Zapier's new look: A glimpse into Zapier's rebrand

Price: Scalable depending on needs

Link: https://zapier.com/

How it made this list: A well-rounded tool that allows you to automate simple manual processes to save time and increase productivity.

At first glance, it can be a little confusing to understand what Zapier offers. However, once you start researching, this tool is fantastic for creating connections and automating processes between thousands of systems, which can rapidly improve efficiency.

By connecting automated systems, you can save a ton of time and effort on repetitive tasks, and you don't need any specific coding experience to do so, thanks to Zapier's artificial intelligence.

6. Grammarly (for content editing)

Introducing Grammarly for Windows and Mac | Grammarly Blog

Price: Free plan or paid starting at $12 per month

Link: https://www.grammarly.com/

How it made this list: The go-to tool for self-editing and spell-checking.

Grammarly has become a go-to tool for marketers across the world by analyzing content and identifying improvements.

For those working with short deadlines or in small teams, it's a fantastic tool to ensure content has a second pair of eyes on it before it gets published.

Just be careful how much you rely on Grammarly AI rephrasing suggestions. The more you do, the more your content could be flagged as AI-generated.

Learn more about Grammarly and AI detection. Then, if you incorporate Grammarly into your writing check out Originality.ai’s Lite 1.0.0 model, which allows for light AI editing.

7. Browse AI (for scraping web pages)

Browse.ai | Startup Stack

Price:  Free plan or paid starting at $19 per month

Link: https://www.browse.ai/

How it made this list: A strong option for scraping specific websites.

From time to time, you may spot a competitor rising through the rankings on Google or gaining more traction across websites.

Sometimes, it’s clear to see why. Others, it can leave you scratching your head, wondering how on earth they are seeing such marketing success.

With Browse AI, you can quickly train their tool to source data on competitors and assess what is working and what isn't across their site.

This data can then influence your marketing efforts. You can use the insights to avoid direct competition or alternatively, provide a better version of what is already working well for your competition.

8. Influencity (for influencer marketing)

Influencity Review | Pricing & Features (2023) - Influencer Marketing  Platform

Price: Starting at $158 per month

Link: https://influencity.com/

How it made this list: A go-to tool for influencer outreach and discovery.

Influencer marketing has rocketed to the forefront of most content marketing strategies.

As a result, influencers are more in demand than ever before, constantly receiving requests for product reviews and producing sponsored content.

Influencity acts as the middleman, using its AI to help you find the best influencers for your brand, assess key criteria, and create working contracts that suit both sides.

Final Thoughts on AI Marketing Tools

Overall, there are plenty of AI marketing tools that you can implement to start improving your content marketing efforts.

Once you start to see AI tools as assistants rather than replacements, marketing teams can begin to truly reap the benefits, achieving better search engine optimization, more engaging social media posts, and many other successes.

Frequently Asked Questions About the Best AI Marketing Tools

What are some of the benefits of using AI content marketing tools?

AI content marketing tools can help you improve SEO, create more engaging content, and save time by automating tasks.

What are some different types of AI content marketing tools available?

There are many different AI content marketing tools available, including SEO writing tools, AI image generators, content organization tools, and influencer marketing platforms.

How much do AI content marketing tools cost?

The cost of AI content marketing tools varies depending on the tool and the features you need. Some tools are free, while others have paid plans.

Graeme

My name is Graeme, a passionate writer with a strong Content Marketing background. Over the last seven years, I have developed an extensive portfolio of SEO Content writing, helping various brands improve their organic traffic, customer experience, and, ultimately, profits!

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

View All Press
Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

analyticsinsight.net

Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

Copyright © 2023, Originality.ai

All rights reserved.

Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

  1. Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer.

  1. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution.

THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS “AS IS” AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

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