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AI for Content Creation — How AI is Impacting Copywriting

AI has changed the world of copywriting. Review some of the ways that AI powered content creation is impacting the art of writing copy.

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Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

Like nearly every other field it has touched, AI has dramatically changed the copywriting and content marketing industry. 

It’s brought up the question of whether you need a copywriter or if you can rely on AI for content creation. Get insight into the many ways that AI is changing copywriting, including its pros and cons.

Pro: AI Powered Content Creation Works From Start to Finish

You’ve likely seen AI powered content creation tools like ChatGPT, Google Gemini, Claude, and others generate intelligent, human-like copy faster than any human.

At a surface level, it looks like an easy way to hand content creation over to a computer. 

  • AI tools are fast, respond to prompts, and are often cost-effective. 
  • There’s high interest in whether AI can accomplish the heavy lifting of editing and proofreading to align content tone and fix grammar across blog posts, articles, and social posts. 
  • Then, AI even has the potential to translate content for a wider, global audience. 

It sounds like every content publisher, SEO strategist, and marketer’s dream come true — at first, at least. That’s until you dive a little deeper to research how AI content impacts Google rankings or run into AI hallucinations that present incorrect information as fact.

The verdict? AI can streamline content creation, but if you’re thinking about replacing your entire copywriting roster with AI – think again. AI is better as a content marketing assistant used to support experienced copywriters.

Con: AI Can Generate Repetitive and Generic Text

When you give AI-generated text more than a cursory glance, it won’t take long until you realize that the content AI generates can be repetitive and generic.

Although ChatGPT uses many common words and phrases like ‘on the other hand’ or ‘in summary,’ the content it produces can’t capture a unique human perspective. 

Further, Google prioritizes people-first content that provides readers with value, so generic content isn’t a shortcut to boosting rankings.

Pro: AI Can Crush Writer’s Block With Fresh Perspectives

AI is fantastic at drawing upon its vast storehouse of training to come up with unique ideas and perspectives to crush writer’s block. 

Many copywriters use AI for content ideation or drafting content briefs. It’s a useful tool for:

  • Brainstorming headline ideas (that writers then refine).
  • Comparing copy for calls to action (CTAs).
  • Identifying trending topics or emerging market ideas.

When AI is used transparently as an assistant, it helps writers gain a competitive edge for their clients.

Con: It Misses an Emotional Level

AI draws upon training and data to identify and pinpoint trends and new ideas. This reliance means it lacks the capacity to craft emotionally impactful copy in the same way that a copywriter can. 

Missing an emotional perspective can reduce the relatability of a piece of content and result in a disconnect with an audience looking for nuance, subtlety, and even humor. 

Pro: AI Helps Improve Content With Direct Feedback

Today’s AI powered content creation tools do more than just write. They can also deliver direct feedback by analyzing writing style and tone. If a writer gets hyper-focused or goes off on tangents it can distract from the topic of the post.

So, after reading content dozens of times, it’s the perfect time to ask the AI for feedback. Reviewing content with AI as an assistant can help writers stay on point when it comes to brand voice, writing style, and tone. This, in turn, can help you tighten up and streamline your writing so that it flows better. 

Con: AI Can Be Inaccurate

Sometimes, the ‘facts’ that AI generates are entirely incorrect. For instance, in 2023, a lawyer used ChatGPT to cite cases for one of his defendants. The problem was these cases didn’t exist — they were completely made up by the AI tool.

For all its advantages, AI cannot always discern the difference between truth and fiction, which may cause it to generate misinformation or false facts. 

This fake information, known as ‘AI hallucinations’ in the AI world, is surprisingly common. You don’t need to be a legal scholar to uncover them. 

Example: If you ask ChatGPT how many ‘r’s’ are in the word ‘strawberry,’ it may return the answer that there are two (instead of the correct answer, three).

Pro: AI Can Identify Content Gaps

Another highly effective use of AI for copywriters and content strategists is identifying content gaps. AI can analyze existing topics and identify which topics a blog or website is missing that are creating a ‘content gap.’

As a result, copywriters can branch out to incorporate new ideas and cover content clusters that weren’t previously published on your website.

Con: AI Can Result in Quality Issues

With the rise of AI, there’s also been a corresponding rise in quality issues with AI-generated text on product listings on Amazon. 

The Verge covered a story that featured several instances where AI generated incorrect product titles and descriptions with text such as “I’m sorry but I cannot fulfill this request” on everything from furniture to outdoor patio accessories.

Amazing. I’ll take two!

In this example, incorrect AI-generated text could cause multiple issues for a company, including lost customer revenue and a drop in brand reputation.

Pro: AI Quickly Researches and Analyze Information

In its quest to become a well-rounded expert in everything, AI is trained on unfathomable amounts of data. This includes plain text like books and reports, as well as web pages and even social media posts. 

AI may also be trained on massive datasets of images and photos for AI art generators or spoken recordings and music used to train speech recognition for AI audio generators.

So, using AI for research can be a great way to boost efficiency as a copywriter. Copywriters can draw on the wealth of data AI accesses to better understand target audiences and compile sources. However, fact-checking AI research and sources is still best practice.

Con: AI Can Be Impacted By Training Biases

Unfortunately, AI can be impacted by biases. In 2018, Reuters reported that Amazon had to shut down a recruiting program that used AI, which was not gender-neutral.

Although these issues may not seem to relate to copywriting and content creation directly, it’s nonetheless important to be aware of AI’s potential for bias.

When an AI incorrectly makes assumptions, it can lead to copy that misrepresents the product or its intended audience. So, it’s essential to review AI-generated content closely to align it with brand voice and values.

The Bottom Line on AI for Content Creation as a Copywriter

So, what’s the verdict on using AI for content creation? Humans are better at writing copy than machines.

Connecting with one’s audience through nuance, emotional bonding, and storytelling is a uniquely human trait that despite its training, machines can’t yet replicate with authenticity. 

Copywriters are still crucial for developing and refining content so that it matches brand persona and speaks to target audiences in a way that resonates with them. 

That being said, AI powered content creation does have its place. It’s an excellent research tool (when complemented with fact-checking) and offers fantastic opportunities to overcome writer’s block.

For that reason, we should look to the future and ways copywriters can best use and work with AI rather than viewing AI as a replacement for authentic human writing. 

Interested in reviewing the presence of AI content on your website? Use an Originality.ai Site Scan to check for AI content across your website in 1 click.

Sherice Jacob

Sherice Jacob is a seasoned copywriter and content professional fluent in English, Spanish, and Catalan, with over 25 years of experience crafting high-converting copy. Passionate about AI, she enjoys exploring the new innovations and possibilities it brings to the world of content creation.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

analyticsinsight.net

Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

Copyright © 2023, Originality.ai

All rights reserved.

Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

  1. Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer.

  1. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution.

THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS “AS IS” AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

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