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AI Content Brief Creation Using ChatGPT — The Definitive Guide

Learn how to effectively use ChatGPT for content brief creation, improving your workflow without sacrificing quality. Discover tips, examples, and best practices in our ultimate guide.

Trusted By Industry Leaders
Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

Many of our AI writing articles and reviews highlight the importance of using AI tools sparingly and effectively — not as a replacement for high-quality written content.

But what does that actually mean?

Find out how to effectively and productively incorporate AI as an assistant in the content creation process by creating content briefs.

TL;DR

  • When used effectively, ChatGPT can be a brilliant tool for brainstorming ideas or getting an expert second opinion in seconds.
  • When using ChatGPT for brief creation, be sure to provide highly detailed prompting and make sure not to rely too heavily on the generated copy.
  • Each AI content writing tool offers unique benefits and drawbacks.

Why Use ChatGPT to Create Briefs?

First, find out why ChatGPT is a great tool to include in your process for creating content briefs.

It is efficient and saves time

When fed the right prompts, ChatGPT can produce a high-quality content brief in a matter of minutes. Although it can generate a first draft in seconds, for a truly high-quality result, it may need a few iterations.

Rather than spending hours scraping the internet for important talking points on a subject, ChatGPT reduces the legwork, freeing up more time to write compelling marketing content for your audience.

It's great for brainstorming ideas

Sometimes, writer's block can strike and no matter how many coffees you make or breaks you have, a quality brief just won’t appear. 

That's where ChatGPT can be extremely effective. It’s an excellent tool for bouncing ideas off of, asking for suggestions, and getting explanations about why certain aspects should or shouldn't be included in the content brief.

Plus, you won't have so many sleepless nights after having five cups of coffee after 6 pm!

It can be a second pair of eyes

Even when you are confident that the brief you prepared is perfect, it’s nice to have a second pair of eyes to confirm your thoughts.

However, it’s not always easy to get an expert second opinion, especially in a small marketing team or when you’re working solo.

With a simple prompt such as "please read through this brief for an article on X for brand Y. After full analysis of this brief and the best articles on this subject, please identify whether or not there are other topics that should be covered. If so, please bullet list them and add why they should be included," you can double-check you haven’t missed anything and you’re ready to start working on the content to fill the brief.

Ways You Should Use ChatGPT for Brief Creation

Craft compelling titles and summaries

Sometimes, thinking up a catchy title is extremely difficult.

This is one example of where ChatGPT can help. With the right prompt, you can generate a great title to inspire your audience to click through and read your content.

Let's say, for example, we run a flower shop and want to write an article on how to find the best bouquet for Mother's Day.

Here's our prompt:

"We run a florist in Alabama, and we want to write an article on how to find the best bouquet for your mother on Mother's Day. We are a strictly online business so that advice should cater to that. Please provide us with a catchy title that will entice people to click through and read our content"

Here's what ChatGPT created for us:

It's good, but what if we could make it even better with an improved prompt?

Here's our revised prompt:

"We run a florist in Alabama, and we want to write an article on how to find the best bouquet for your mother on Mother's Day. We are a strictly online business so that advice should cater to that. Please provide us with a catchy title that will entice people to click through and read our content.

It must be no more than 155 characters long, and our demographic is 16-25 year olds. Our brand is quite whimsical, and our tone of voice in marketing tends to reflect that. We want a smart, snappy title that really catches our target audience's eye.

Please create 10 completely different and unique examples."

Here are the revised answers from ChatGPT

Now we have several examples to pull our favorite bits from, and create a fitting title.

Example: Find Petal Perfection With Our Guide to Picking the Perfect Bouquet This Mother's Day.

Develop audience personas

ChatGPT is also an excellent way to create audience personas, which in turn will help you develop briefs that are tailored to your audience. The more bespoke the content, the more likely your target audience is to resonate with it.

Let's reuse the example from above. Perhaps we want to expand our audience past 16 to 25-year-olds but don't know where to start.

Here's our prompt:

"We want to expand our audience further than 16-25 year olds. Given our location and service, who should be targeted?"

Here's what ChatGPT provided us with:

Let's ask ChatGPT to dive deeper into the “Men (20-25 years old)” audience to create a detailed persona.

Here's our prompt: "Can you create an example audience member for that men's category? Please provide a detailed persona of our typical audience member, including work, hobbies, etc"

Here's what ChatGPT gave us in return:

Note: This is an example audience persona generated by ChatGPT and is not based on a real person.

Expand ideas

ChatGPT can also be an excellent tool for turning ideas into detailed and concise briefs.

Perhaps you decide to write an article on the benefits of getting natural sunlight in the morning before work. You have a title in mind and a few headers, but you need additional sections to take your content to the next level.

ChatGPT can help you expand these and formulate them into an in-depth brief that you can then use to write a comprehensive, original article.

Break through writer's block

When writer's block strikes, your mind might go blank, and all good ideas seemingly desert you!

ChatGPT can be brilliant in this instance. Asking it to come up with different content ideas or elements to include in your article brief encourages creativity, so you stay productive.

Ways You Shouldn't Use ChatGPT for Brief Creation

As your sole source of information

ChatGPT and other AI writing tools can be incredibly useful for brief creation and idea validation. However, AI can produce AI hallucinations or factual errors, so it still isn't great as a sole source for research. Always make sure to confirm facts through research and fact-checking.

As a content creation shortcut

When you start creating great content briefs, it may be tempting to start pushing the boundaries a little further. Then, before you know it, you're rapidly publishing generated articles, waiting for the traffic to roll in. 

However, AI as a content creation shortcut poses problems. It can impact a site’s search rankings. There are countless examples of Google search rankings dropping due to AI content. Read more about Google’s policies on AI content here.

Additionally, according to current US copyright laws, you can’t copyright AI-generated content.

With that in mind, it's important to remember the limitations of AI-generated content and always add your own value to anything you produce.

Important Considerations When Using ChatGPT for Brief Creation

Fact-checking

ChatGPT and AI generally, are questionable at best when it comes to producing facts. So, it’s still important to research and verify facts. Using a fact-checking tool is a great way to review the facts in an article.

Brand voice

ChatGPT simply isn't a good tool for aligning content with brand voice. Even when asking it to scrape web pages for tone or style, the results are bland and generic. 

This acts as a further reminder of why it’s important to only use ChatGPT for briefing — not as a replacement for high-quality content writing.

Your brand’s tone of voice and opinion separates you from competitors; don't lose that by trying a shortcut.

Originality

When using tools like ChatGPT for content brief creation, it’s easy to add a little sentence here or there, and before you know it, full paragraphs of your content are AI-generated.

Instead, it’s crucial to focus on publishing original, unique, human-written content that engages your audience!

If you are working with published content, using a website scanner is a fantastic way to review copy for potential instances of AI use that require further review.

Prompt specificity

Similar to if you were working with a team member, the more information you provide ChatGPT, the better the results. AI writing tools work much better with clear prompts.

For example, if you need to create a brief for an article on picking the right vegetables for your garden, you cannot simply request, "Write me an article brief for an blog post on picking the right vegetables."

Instead, your prompt should read something like "Write me an article brief for an blog post on picking the right vegetables. The article is for a UK audience based in the north of the country, and the vegetables suggested should cater to the climate and soil conditions in that area. It should also be written in UK English. The article must be between 1000-1500 words, and the brief should cover everything that would be needed for the article to be deemed a complete guide on the subject. Create a detailed outline explaining why each section is included, what the benefit of including it is, and how common it is with other top search results."

The example prompt provides quite a bit more information and context for the article topic.

Incorporate human expertise

What really sets content apart in the eyes of your audience (and Google!) is human expertise. For this example, look at the brief Google Gemini suggests for this article.

While it provides interesting ideas for brainstorming, the outline and final article go beyond the prompted results and are based on human expertise in AI-generated content.

It is human expertise that takes content to the next level and shows Google that your content is truly helpful — not a basic replication of previously published content. 

How Does ChatGPT Compare to Other AI Tools for Brief Creation?

Here's a quick overview of some leading AI content creation tools and how they stack up compared to ChatGPT for brief creation.

Keep in mind that preferences can vary for user-friendliness, content quality/structure, and brainstorming details.

Google Gemini

User-friendliness: 9/10

Quality of content: 9/10

Quality of structure: 8/10

Brainstorming capabilities: 8/10

When it comes to brief creation, Google Gemini is extremely easy to use, very responsive, and provides fantastic briefs for brainstorming. It’s reliable and consistent, ensuring briefs need minimal tweaks before writing!

Claude

How to Use Claude AI – Introduction to Claude AI + Code Example

User-friendliness: 7/10

Quality of content: 9/10

Quality of structure: 8/10

Brainstorming capabilities: 9/10

Another very popular AI tool is Claude, which provides high-quality content. That said, it isn't the most user-friendly, and there are limits on how many generations you can make each day.

Mistral

Mistral AI: a European leader in artificial intelligence

User-friendliness: 7/10

Quality of content: 8/10

Quality of structure: 8/10

Brainstorming capabilities: 8/10

Finally, Mistral has been making headlines as one of the leading AI tools, and for good reason. The tool provides solid briefs and with the right prompts; it’s certainly worth testing.

Final Thoughts on Using ChatGPT to Create Content Briefs

AI writing software like ChatGPT can play an integral role in the writing process, whether for social media or blog posts. It’s helpful for creating briefs and brainstorming ideas that you can then use to draft an original and relevant article infused with your unique expertise and perspectives.

Frequently Asked Questions About AI-Generated Content Creation

Is ChatGPT good for content creation?

When used correctly and sparingly, ChatGPT can be an incredibly effective tool within the content creation process.

Can ChatGPT generate original content?

ChatGPT uses large language models (LLMs) to scrape through content that has already been posted online, providing users with a detailed summary of the best results written in a coherent and unique sentence structure.

To detect AI-generated content, try the Originality.ai AI Checker.

Can ChatGPT replace content creators?

While ChatGPT can be beneficial within the content creation process, it isn't a replacement for content marketing experts and highly-skilled copywriters.

Graeme Whiles

My name is Graeme, a passionate writer with a strong Content Marketing background. Over the last seven years, I have developed an extensive portfolio of SEO Content writing, helping various brands improve their organic traffic, customer experience, and, ultimately, profits!

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

View All Press
Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

analyticsinsight.net

Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

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Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

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Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

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