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How to Write a Case Study for SEO and Digital Marketing Agencies

Learn how to write a compelling case study that showcases customer results to attract more SEO and digital marketing clients.

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Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

It’s no secret that competition is fierce in the digital marketing and SEO world. 

One of the best ways to stand out and show that you deliver real results? Case studies

However, case studies aren’t just about popping in a few analytics data points and calling it a day. 

Highly compelling case studies combine unique customer perspectives or experiences and data in a way that gets attention and holds it. 

Short on Time? Here’s What’s in This Article 

  • The best case study structure to make sure your successes stand out.
  • How to highlight unique selling points that make your case study shine.
  • How to keep key points short and sweet for maximum impact.

Why Are You Creating This Case Study?

The first question you should ask is: “Why are you creating this case study?” 

Do you want to:

  • Attract new clients.
  • Shine a spotlight on your newest services or a recently launched product.
  • Share an innovative strategy that worked wonders for a specific client.

Who is your target audience? 

Keep in mind who will be reading the case study

For example, if it’s targeted at corporate clients, you’ll want to use more formal and professional language or include technical details. 

On the other hand, smaller business owners may appreciate a more time-saving breakdown of just the key points. 

Selecting a Client to Show Off Your Results

You want to ideally highlight a project where your efforts showed proven, measurable results. 

Be sure to ask the client for their permission and consent to be featured in your case study. 

You can offer to link back to them or float the idea of co-promoting the case study together. 

Craft Your Case Study Structure

When it comes to the actual content of “How to write a case study”, you’ll want to structure it in a way that flows logically. It should make sense while still being easy to read

Let’s review the structure of a case study:

Headline

Start the headline with a specific, attention-getting result. Include relevant keywords to help boost your SEO. 

Example: “How (Client) Increased Conversions by (%) Using Local SEO” 

Executive summary

If you had to condense the case study down into just two or three sentences, what would they say? That’s your executive summary. 

You can use the following as a template:

Faced with (Challenge) and (Challenge), (Client Name) hired (Your Company) to help. As a result of our (Service) and (Other Service), (Client Name) was able to grow their organic website traffic by (Percentage) in less than (Timeframe) while reducing their cost-per-click by (Percentage), generating them an extra ($Amount) in revenue. 

Introduction

The introduction is your opportunity to provide a bit of background about your client

This is an ideal place to mention statistics, such as the client’s general company size and industry, as well as broader industry statistics to provide context. 

Example: “(Client Name) is a mid-sized e-commerce business that specializes in eco-friendly cosmetics. The worldwide sustainable beauty and cosmetics market is valued at (dollars) in 2023 and that growth is expected to (grow by this much e.g. triple) by 2031. 

Challenges

Next, talk about the key challenges your client faced. 

  • Next, expand on the main difficulties.
  • Then, dive into the specifics.
    • Example: The lack of long-tail keywords in newly published content led to a (percentage) decrease in organic traffic from (date range).

If you’re able to back up these challenges with data that references those key points, such as charts or graphs, it can make the case study easier to understand.

The graphics are an excellent way for readers to visualize the challenges the client faced, while still focusing squarely on the results you were able to achieve. 

Solution

Next, break down the approach you used to solve the issue, step-by-step. 

For example, in the case of SEO and content marketing, you could talk about:

  • Running a content optimization audit.
  • Implementing schema markup to make pages stand out in the SERPs.
  • Developing pillar pages or content clusters to position your client as a go-to source in their industry or niche specialty

Results

When it comes time to share the results, you’ll want to incorporate both qualitative and quantitative data. For example: 

  • Monthly traffic increased from (# of visitors) to (# of visitors). 
  • Bounce rates decreased by (%).
  • Revenue from paid ads grew by (%).

Include before and after graphs to show the differences in growth

Testimonials and CTA

Adding in a testimonial from your client helps give your case study greater credibility.

 Lastly, tie it all together with a compelling CTA (call to action) to give it that final polish. 

Add in Visuals

Charts, graphs, screenshots, and infographics can break up the text while presenting your results in quick, visually digestible sections that make it easy to grasp and easy to take action on.

For instance, if you can share the growth of traffic or conversion rates over time, or share screenshots of copy before and after, it will help give readers a sense of what they can expect if you work together.

Tell a Story

You don’t have to be a natural storyteller to transform your case study into a unique narrative. Just follow a “Hero’s Journey” structure by including: 

  1. The setup: The client’s initial struggle and situation. This is where you’ll set the stage and help cultivate greater empathy for what the client is going through.

  2. The conflict: Challenges the client faced beyond surface-level details.
  • Example: “The client’s website suffered from a number of technical issues, including slow-loading pages, broken links, and non-existent mobile optimization. Competitors were able to easily outrank them for what should have been lucrative keywords.”

  • Optionally, you can include any previous efforts that the client undertook to fix the problem. Specify why the problem required an urgent fix.

  1. The resolution: This is your opportunity to position your company as the hero. Talk about the strategy you used and how it addressed the client’s challenges. Keep it action-oriented. 
  • Break the process down step-by-step and mention your team as well as their respective roles and how they contributed to the result.

  1. The results: This is where you tie everything together, highlighting the before and after, sharing any surprising or bonus benefits and ending with a powerful testimonial. 

Great storytelling with case studies taps into a core experience that all humans share, whether that’s being the underdog, struggling to overcome a challenge, or finally finding a solution after a lot of trial and error. 

Showcase Your Unique Selling Points

Finally, highlight what, specifically, about your approach differentiated you from your competitors. 

For example, if you use specialized keyword research or content marketing strategy, highlight this.

Common angles you could look to include

  • A specialized approach or strategy you’ve created that surpasses traditional methods.
  • Expertise that you or your team members have, particularly in specific industries or niches.
  • The tailored plan to achieve the result, such as bespoke data interpretations for a specific landing page.
  • Your data-backed approach and the various tools you used (including AI) as well as the insights they created for you.

Keep in mind that even after you publish your case study, it’s a good idea to periodically go back and update it, especially if your relationship with the client is ongoing. 

Getting Started with Your First Case Study

If you haven’t created a case study before, following this guide will walk you through the process of how to write a case study. 

By following these steps and focusing on the story, you’ll be able to attract attention while showing your company as the best possible option in your prospects’ eyes. 

Be sure to position your case study as a narrative by referencing shared experiences, whether they’re a large corporation or small business. 

A well-crafted case study will make it clear that you’re the best choice. 

Discover more ways to level up your content marketing strategy:

Sherice Jacob

Sherice Jacob is a seasoned copywriter and content professional fluent in English, Spanish, and Catalan, with over 25 years of experience crafting high-converting copy. Passionate about AI, she enjoys exploring the new innovations and possibilities it brings to the world of content creation.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

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Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

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Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

Copyright © 2023, Originality.ai

All rights reserved.

Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

  1. Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer.

  1. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution.

THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS “AS IS” AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Will My Data Be Shared?

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