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Managing social media today is about more than just juggling spreadsheets and keeping people engaged with your content. It’s about creatively balancing how you create content with when you publish it, and how you interact with your followers.
The good news is that AI can help with social media planning so that you work smarter, not harder. Here’s how!
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AI can help you create on-brand, compelling social media posts, including generating ideas as well as hashtags and captions, each segmented to different audiences.
Image generators and tools like DALL-E and Canva use AI to create images, while other AI-powered tools like RunwayML help you create videos based on prompts or existing images, drastically shortcutting the time it takes you to prepare images, captions, and posts for your audience.
AI-driven scheduling tools can help you plan out your entire social media calendar week-to-week, or for several months in a row.
By analyzing your past posts, and posts from others in your niche or industry, AI tools like Buffer, Hootsuite, or Sprout Social can tell you the best time(s) to post. They can also schedule and publish content consistently and automatically across different platforms.
Beyond automated scheduling, AI chatbots on platforms like Facebook and Instagram can answer questions and respond to DMs (direct messages) to engage with your audience for you, while staying true to your brand voice and tone.
AI tools can help you to review information about your target audience, which gives you the perfect opportunity to learn more about their behavior, preferences, and more.
For example, AI can scan comments, mentions, and hashtags to gauge audience sentiment about your product, service or brand, and adjust your content accordingly.
It can also look at your user data to help you create more personalized content strategies based on your audience’s interest and their history of engagement with you and other brands like yours.
Some AI-powered tools may also conduct split tests to show different types of posts to different segments of your audience and identify which combination of captions, images and CTAs (calls-to-action) resulted in the most views or engagements.
By analyzing trending hashtags, blog posts, social media captions and video descriptions, AI tools can help you optimize your content to help increase your reach and discoverability. Over time, optimizing your posts for greater search engine exposure also has a ripple effect on your social media and vice versa.
AI that’s tuned in to social media can detect emerging trends and help your brand stay one step ahead.
For example, with Originality.ai’s Predictive SEO Tool, you can input a keyword that you’d like to rank for, and the tool will provide intelligent AI suggestions to help you optimize your web content with genuine content improvements.
Then, after optimizing your web content, share your top resources with your audience on socials, to expand your reach across marketing channels.
AI-driven social listening tools pay attention to social media chatter looking for mentions of your brand, as well as customer feedback and relevant industry conversations. This is a prime chance for you to spot opportunities, and keep a finger on the pulse of brand sentiments.
Working with influencers is one of the best ways to quickly build your brand while connecting with your ideal customer. AI helps simplify this process by helping you discover key influencers through tools like Upfluence and Heepsy.
AI can also report on influencer engagement rates, give you detailed audience insights and share reports with you on how effective your content is when matched with the influencer’s audience.
If you’re working in a small team, or short on time, an influencer marketing agency can help you build out this strategy.
AI-backed analytics tools can tell you how effective your social media campaigns are by tracking likes, shares, comments, and conversion rates. Over time, it can also look at your past data to forecast future campaign success and provide you with suggestions based on that data.
There’s no shortage of AI audio and video tools out there, including Magisto and Pictory, which help you create professional-grade videos with no prior editing experience needed.
What’s more, incredible progress is also being made by leaps and bounds. These tools can help brands quickly create on-brand, authentic-looking videos that match their customer persona.
Through a combination of smarter chatbots and AI content moderation, artificial intelligence is able to improve audience interactions by answering questions and giving recommendations. These tools can also be trained to detect and filter spam.
Keep in mind that it’s always recommended to keep a “human in the loop” to oversee the AI’s actions.
The sheer variety of tools that are available to help with social media planning, post-engagement, and follow-up is continuing to grow and evolve. AI can help take care of the tracking, organization and analysis, freeing up your time to create memorable content your subscribers will appreciate.
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