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No matter what industry you’re in, delivering high-quality content consistently is a tall order to fill. Not only do you have to make sure that your content is factual and well-researched, but the content must also be readable, and grammatically correct as well. Add to that making sure it’s optimized for search engines, and it’s easy to see how content marketers have their work cut out for them.
The good news is that there are several tools that can streamline editing and content preparation.
Let’s take a look at the best content editing tools for content marketers.
Originality.ai Best-in-Class Features: AI Detector, Plagiarism Checker, Grammar Checker, Readability Checker, Fact Checker, Site Scan, Chrome Extension, and more!
Why It’s Excellent for Content Editing: A complete toolset for content marketers, web publishers, and editors — publish content with confidence.
Originality.ai delivers superior accuracy when detecting AI-written content, including content generated by GPT-4o, Claude, Llama 3.1, and other popular AI writing or paraphrasing tools.
Originality.ai is also an industry leader in plagiarism detection and can recognize even advanced types of plagiarism such as mosaic or patchwork plagiarism. Further, it outperforms competitors such as Grammarly and Copyscape.
Complementing best-in-class AI detection and plagiarism checking, Originality.ai also offers an AI Grammar Checker and Chrome extension to streamline the editing process.
Overall, Originality.ai offers a comprehensive array of features that are an asset in an editorial toolkit and make publishing content with confidence a breeze.
Grammarly Key Features: AI writing, editing, and grammar checking assistance, AI detection, plagiarism checking, paraphrasing, and citation generator tools.
Why It’s a Popular Editing Tool: Grammarly offers a range of features and integrations with AI-powered writing assistance, making it a top choice for many editors and writers.
Highly popular, Grammarly is well-known for its ability to check and correct advanced grammatical errors, spelling mistakes, and punctuation.
Thanks to its integration with AI, it also makes suggestions that help tighten up the content’s flow and style. It’s ideal for general content editing as well as for maintaining brand tone consistency.
Read our complete series of Grammarly reviews:
Hemingway Editor Key Features: Readability-focused features with grammar and spelling options available via an upgrade to Hemingway Editor Plus.
Why It’s a Popular Editing Tool: A frequent top pick for writers and editors looking to improve the clarity and readability of their writing.
Hemingway Editor is an online editor that specializes in simplicity. It highlights long, complex sentences, and flags instances of passive voice to help content creators improve their writing and opt for shorter, easier-to-understand versions.
Although it might not be helpful in every context, it’s worth checking out if you need to improve overall readability, which makes it a popular choice for email copy, social media, and blog posts.
Be sure to read our detailed Hemingway reviews:
Yoast SEO Key Features: SEO optimization with a WordPress plugin and Shopify extension.
Why It’s a Popular Editing Tool: A popular choice for editing content with an SEO focus directly within WordPress.
Yoast SEO is best known as a WordPress plugin (and Shopify extension) that helps with search engine optimization (SEO). Yoast also includes specific SEO-oriented plugins for local SEO, news, video, and e-commerce.
The program analyzes your content, offering suggestions that help you optimize each page, post, or product for search engines. It’s available as both a free and premium version.
The premium version of the program uses AI to help business owners automate a variety of search engine optimization tasks on their websites.
The website itself also offers beginner guides on SEO and how it works, helping business owners better understand the art and science of search engine optimization as a whole.
Read our guide on Yoast SEO Readability Alternatives.
Coschedule Key Features: Primarily focuses on content marketing from a scheduling perspective, for editing it also offers a free headline analyzer.
Why It’s a Popular Editing Tool: Its free online headline analyzer, is particularly popular for refining headlines to engage audiences.
While Coschedule focuses in particular on the content calendar and organization side of marketing, for editing content it also offers a free online headline analyzer that’s also available as a WordPress plugin.
The Coschedule Headline Analyzer combines SEO best practices with AI to analyze headlines for a variety of uses. Using their online tool, you can choose to have the program analyze YouTube or TikTok titles, email marketing subject lines, blog headlines, and more.
In order to use the platform, you can create an account (free). Once you do, you’ll have access to the headlines you’ve tested, as well as the analysis for each one.
LanguageTool Key Features: AI-based grammar checking in multiple languages.
Why It’s a Popular Editing Tool: Multilanguage features make it a flexible option for editing content in a variety of languages.
Designed for multilingual sites, LanguageTool is a grammar correction tool and content rewriter that’s available as a browser plug-in for Chrome and as a standalone online tool.
You can also optionally turn on “Picky Mode” to make sure that not a single comma splice slips by.
What sets LanguageTool apart is that it’s available in a variety of languages including:
Beyond being a browser plugin, apps are also available for Windows, iOS, and macOS.
If you publish your website in one of these additional languages, it’s a handy tool for editing content.
Draftable Key Features: Document comparison during editing.
Why It’s a Popular Editing Tool: Its document comparison software is why it’s a popular pick for many editors who need to compare multiple files side-by-side.
There are plenty of tools on the web that let you compare two documents at the same time and highlight their differences. Draftable takes this beyond a basic file comparison and lets you compare complex texts, such as:
It also supports a variety of formats including PDF and Microsoft Word, and is available as both a cloud-based version and a desktop app.
Considering its specialization in legal areas, reports, and scientific papers, this tool is best for content marketers who also focus their marketing efforts on these industries.
Creating high-quality content consistently is about more than just having a schedule and ample creativity to draw from — it’s about doing the right kind of research and optimization every step of the way. From collaborating and comparing documents to refining readability and optimizing for search engines, there’s a lot involved in each task.
Having the right kinds of content editing tools on your side can make the process much faster and simpler. Whether you need to refine your grammar or check for AI-written content, there’s a content editing tool designed specifically to help you.
Although you may not need all of these tools all of the time, when you need more specific content editing help, it’s good to know that there are complete, easy-to-use programs, platforms and plugins out there that are designed to tackle these ordinarily complex jobs.
By using the right content editing tool for the job, you’ll not only be able to successfully market your content, but you’ll know that it’s fully understandable, unique, optimized, and written to perform.
Learn more about content editing in our top guides:
