The Most Accurate AI Content Detector
Try Our AI Detector
Grammar

Content Editing: A Complete Guide for Content Marketers

Content editing is a critical step for content marketers. It ensures polished, high-quality writing that provides value to readers and works for your brand.

Trusted By Industry Leaders
Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

Content editing has a more important place than ever in your content marketing plan. 

There is a lot of web content out there, so for content to stand out to readers, it must be at its best. 

That’s where a content edit comes in to examine the overall quality of your writing and check critical boxes for structure, style, flow, voice, strength, accuracy, and readability, to name a few. 

Key Takeaways (TL;DR) 

  • Content editing typically involves a comprehensive review to ensure a piece of content is at its highest quality.
  • It may also incorporate copy editing to check for factors like grammar, spelling, and punctuation.
  • In a content marketing context, content editing may also include reviewing brand voice, checking for AI content, and optimizing SEO.

What Is Content Editing?

Content editing, also known as developmental editing in the publishing world, is a comprehensive review of your content to ensure it is logical, valuable, understandable, and poised to make the greatest impact.

Content editing examines everything from the substance, big-picture concepts, and the overall structure and style of content to the individual elements that contribute to strong writing, such as voice, flow, grammar, consistency and readability. 

In some cases, a content edit is the first step in reviewing a new piece of content to ensure it meets the expectations of the content brief and is a strong piece of writing that adheres to all brand standards. 

In others, content editing may be used to take a piece of writing that isn’t performing well and edit it to be stronger, more compelling content.

Content Editing vs. Copy Editing

Content editing assesses the overall qualities and substance of writing, considering the content from a broader lens. 

Copy editing, by contrast, gets into the more technical, surface-level, line-by-line details of writing, such as word usage, spelling, grammar, and punctuation

That isn’t to say that one type of editing is excluded from doing other checks. 

Some content editors may also copy edit and some copy editors may also content edit. For instance, a copy editor may notice issues with structure or readability, and a content editor may note errors in punctuation or word choice. 

Essentially, depending on the size of your content marketing team, content and copy editing may happen at different stages of the review process or at the same time.

What Does Content Editing Focus On?

Whether you hire a content editor or develop a content editing process for yourself, the aim of this crucial step involves investigating the overall qualities of the piece. 

Content editing looks at several aspects of a piece of writing:

Reader intent

Does the piece do what it intends to? For instance, if the piece is a blog article about how to use new software, will a reader learn how to use that software by reading this article?

In content marketing, SEO is typically a top consideration when editing a piece of content. So, at this stage, the editor may review how well an article aligns with search intent as well.

Readability

Is the copy easy to read and accessible to the target audience? Does it use language that is easy to follow, and are the sentences and paragraphs easy to consume? The writing should also be clear and concise. Fluffy language obscures readability. 

At this point in the editorial process, an editor may incorporate a readability checker into the process to measure readability scores.

Organization and logic

Is the content organized in a logical way that is easy to follow? During the content edit, walk through the steps you give a reader and see if they make sense. Does the overall structure make sense, or would some rearranging make the message clearer for your audience?

Brand voice

The content should consistently follow brand voice guidelines. Your brand voice reflects the distinct personality of your business, and all content created needs to capture its tone. 

Flow

Along with organization and logic, a content edit involves checking for good flow. Good organization contributes to flow, but the rhythm and flow of words and sentences do the rest. 

The content editor checks for a smooth flow that makes ideas easy to follow. For instance, the editor may suggest some rearranging, better transitions, or altering the length of sentences. 

Clarity of ideas

How well do the ideas in the content come through? Are they clear, or could they use a little tweaking to make them shine? Copy editors may suggest rewording to help some ideas come through more clearly.

Comprehensiveness of writing

Giving comprehensive information is much different than keyword stuffing or adding fluff for length. A content editor will determine how well a piece covers the intended topic and answers the necessary questions. Some areas might need more conciseness, but others may need more expansion to give the reader the best, most comprehensive information.

Strength of the writing

Does the content offer a fresh perspective? Is the writing engaging and up to professional standards? During the content edit, the overall strength and strategy of the writing will be assessed, and suggestions will be given to make it as powerful as possible.

In the context of content marketing, this is where aspects like whether the content is people-first or follows Google’s E-E-A-T guidelines are typically considered.

Other duties as assigned

Content editors tend to notice other aspects of writing, too. 

A content edit may include checking for SEO, fact-checking, source or citation review, target audience alignment, and a review of whether the piece aligns with the overall content strategy. 

At this point, an AI checker may also be used to see if AI tools have been used, depending on the AI writing contract guidelines and content brief

While a content edit may not always include line-by-line edits for grammar and punctuation, if those things distract from the overall success of a piece of writing, they will be noted. 

Why Is Content Editing Important?

As a content marketer, you can’t afford for your content to be anything but its best. There is a lot of competition for views, engagement, leads, and conversions. To attract, retain and engage prospective customers, you need high-quality content that is fine-tuned to reach your target audience. 

Content editing is the first step in taking that content your team worked hard to create and giving it a careful lookover to ensure you bring out the best from it. 

In addition, with AI content on the rise, content editing is crucial for your customers, your brand image, and search engine optimization (SEO) to ensure you are publishing original content that stands out. 

Content Editing Tips

If you are hiring a content editor or have a content editor on your team who reviews your work, the best tip you can follow is: Don’t take content edits personally. 

The editor is there to help make your words live their best lives and communicate their message clearly to help drive the success of your brand. 

Work collaboratively with your editor and develop a positive working relationship so you can learn from the process and create fantastic content together. 

If you are self-editing your content, take a step away before you attempt to look at your writing through a different lens. Read something else. Take a walk. Listen to music. When you do dig into the content edit, try reading aloud to give yourself a little distance from the writing and hear your words as a reader. 

Final Thoughts

Content editing is overall an important part of the content marketing process that makes sure a piece is at the highest standards before publication.

Depending on your content marketing team, content editing may also include aspects such as copy editing and checking for grammar, SEO optimization, and aligning a piece with brand voice.

Streamline your editing process today with Originality.ai’s best-in-class suite of tools including a Grammar Checker, AI Checker, and Plagiarism Checker.

Then, get more content marketing and grammar tips in our top guides:

Originality.ai Writers

Our experienced team of writers at Originality.ai are passionate about creating innovative and compelling content across a range of topics, from grammar guides to readability, content marketing, and more!

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

View All Press
Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

analyticsinsight.net

Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

Copyright © 2023, Originality.ai

All rights reserved.

Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

  1. Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer.

  1. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution.

THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS “AS IS” AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

More From The Blog

Al Content Detector & Plagiarism Checker for Marketers and Writers

Use our leading tools to ensure you can hit publish with integrity!