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Content Marketing

What is Pillar Content in WordPress Sites? The Definitive Guide

Want to improve your WordPress site's SEO? Learn how to craft pillar content that ranks higher, attracts more visitors, and establishes your expertise. Plus, find out how to scan for AI content within the WordPress CMS.

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Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

Pillar content is absolutely crucial for any effective content marketing strategy.

You’ve probably heard marketing experts discuss the importance of pillar content, as well as its benefits.

But what is pillar content, and how can you identify topics you should be covering as part of your pillar content efforts?

Here, we will talk about pillar content in more detail and how you can use it to improve your WordPress site.

Key Takeaways (TL;DR)

  • Pillar pages are detail-focused, overarching pieces that act as the focal point of your brand’s content on a specific topic.
  • Pillar pages often have several subpages that cover specific aspects in greater detail.
  • Pillar content comes in three main styles: ‘what is’, ‘how to’, and ‘definitive guides.’
  • Publishing pillar content on your WordPress site is excellent for building authority, improving SEO efforts, and establishing your brand as a thought leader.

Get a best-in-class suite of tools to complement your marketing strategy with the Originality.ai WordPress Plugin, Content Optimizer, AI Checker, Plagiarism Checker, and Grammar Checker.

What Is a Pillar Page?

First off, what is a pillar page? Pillar pages, often also referred to as pillar content, are detail-focused, high-quality articles that cover every significant aspect of a specific topic. 

They act as an overarching piece of content that should then be supported by lots of smaller posts that dive deeper into the subtopics.

Example: You could write an article on the concept of email marketing, briefly touching on subjects like trigger emails, open rates, and conversions. Then, you could create a series of additional articles that cover those topics specifically in more detail.

Think of a pillar piece as a topline overview that offers users just enough detail to get a basic understanding and then links out to more detailed posts and subtopics.

The primary aim of pillar content is to act as a content organizer, segmenting your other pieces into specific areas, allowing readers and search engines to easily access, segment, and digest your content.

3 main types of pillar content

In total, there are three main types of pillar content:

  • ‘What is’ pillar content: For readers who have just learned about the topic, and want to learn more about what it is as they begin their research.
  • ‘How to’ pillar content: Designed to help readers with a specific task, often with several subtopic articles for more nuanced tasks that can be completed in several ways.
  • ‘Definitive guide’ pillar content: Acts as a broad overview piece, answering user questions and offering slightly more advanced insight than ‘what is’ content.

Why Publish Pillar Content on Your WordPress Site?

Now you have a better understanding of what pillar content is and its different forms, let’s take a look at another important question: why should you produce pillar content? 

After all, you are likely already extremely busy producing other forms of content for your WordPress site, so it’s important to understand some of the benefits that high-quality pillar content can provide.

The biggest selling point for producing pillar content is improving topical authority, which can lead to more sales of your product or service.

Briefly put yourself in your target audience’s shoes. 

  • They may have stumbled upon your business when searching for a solution to their needs, and they are interested in what you have to offer.
  • For some customers or readers, that will be enough to take the leap and purchase. 
  • But for others, they may be more risk-averse and will want to be absolutely sure that your product or service is as good as you make it sound.

Pillar content can help them see that you fully understand the topic that you’re covering. This, in turn, builds confidence in what you will deliver, as you’ll have clearly shown that you are an expert in the industry.

However, pillar content doesn’t just help improve your topical authority with your customers. It also helps improve your authority in the eyes of search engines. 

This type of content shows Google and other search engines that you know the subject and can be treated as a reputable source of knowledge. 

As a result, you’re more likely to get favorable rankings.

Better rankings equal more organic traffic, bringing more of your target audience to your website and growing brand awareness as a result.

Then, the cycle above repeats: more leads convert into customers, Google sees more people trusting your content and ranks your pages higher, which drives more organic traffic, and so on!

How to Create Pillar Content for Your WordPress Site

While those benefits are significant, they are only possible if you are undertaking effective pillar content production. That means ensuring you find the right content pillars to cover and ensuring the content is of the highest quality.

With that in mind, here’s a quick guide so that you can publish the highest-quality content on your WordPress site.

For more in-depth information, check out our step-by-step guide on how to create pillar content pages.

Identify keyword topics

First, you need to identify what keyword topics you need to cover as part of your content pillar project.

The best way to do this is to review the services that you provide and go from there. 

Example: If you’re running a marketing agency, and the services you provide include PPC, email marketing, and SEO, then these three segments are crucial content pillars your website should cover.

After all, if you don’t have a comprehensive article covering everything to do with PPC, how can you expect new customers to feel confident that you are an expert on the subject? They need to see that you understand the topic in-depth, and a content pillar piece will help you achieve just that.

Expand on the potential content cluster with ChatGPT

Next, it’s important to consider other articles that you’ll need to cover as part of your content cluster. 

If you want your pillar piece to rank well on Google, then you’ll also need to come up with an array of additional article ideas on the subject, building out your sitemap and showing off your expertise.

One easy way to do this is via AI tools like ChatGPT

Here’s an example prompt for mapping out an email marketing content cluster: ‘I'm writing a content pillar piece on Email marketing, which will quickly cover everything related to the subject. What topics should be included in that piece? Please list as bullet points’

Now you have everything you need for your pillar piece, a quick follow-up prompt can then identify your subtopics: Using that information, please identify other 'subtopic' article ideas related to this subject. These pieces should dive into more detail on the specifics of the points covered in this piece.

Now, we have 30+ article ideas to improve our example content cluster for our WordPress blog or website.

Ensure content meets user search intent

Keep in mind that writing 30+ articles is no easy feat and requires a lot of time and resources! Not to mention the fact you’ll likely need to do this for multiple pillars.

That’s where understanding user intent is crucial to ensure you prioritize the right content first. Tools like Ahrefs are great for this, allowing you to review average monthly search traffic and how difficult it is to rank for that subject. 

This can give you an idea if people are actively searching for the topic before you start writing.

Example: Using our list above, the term ‘Lead Magnet’ has a good volume of search. Then, Ahrefs notes that it is ‘Hard’ to rank for, which means that although there will be high competition for the keyword in the search results, users are searching for information on the topic.

Publish confidently with the Originality.ai WordPress Plugin

Once you’ve conducted your keyword research, expanded on potential ideas with ChatGPT, and reviewed search intent, volume, and keyword difficulty, then it’s time to create the pillar content piece itself.

Considering that Google recently released updated Search Quality Rater Guidelines, which indicate that if most or all of the main content of a page is auto- or AI-generated, then raters should apply the ‘lowest’ rating — maintaining transparency is more important than ever.

The Originality.ai WordPress Plugin makes AI detection in WordPress a breeze, enabling you to scan for AI content directly within the WordPress CMS.

That way, you can identify potential instances of AI that need further amends and update your copy with people-first content that Google appreciates.

Pillar Content in WordPress: Final Thoughts

In summary, undertaking a content pillar project for your WordPress website  is a long-term project for your brand, but the results can be significant, with improved conversions and more organic traffic.

To ensure you aren’t overly reliant on generative AI tools, be sure to check out the Originality.ai WordPress Plugin, so you can publish your pillar content on WordPress with confidence.

Then, learn more content marketing best practices:

Graeme Whiles

My name is Graeme, a passionate writer with a strong Content Marketing background. Over the last seven years, I have developed an extensive portfolio of SEO Content writing, helping various brands improve their organic traffic, customer experience, and, ultimately, profits!

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

analyticsinsight.net

Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

Copyright © 2023, Originality.ai

All rights reserved.

Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

  1. Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer.

  1. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution.

THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS “AS IS” AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

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