The Most Accurate AI Content Detector
Try Our AI Detector
AI Writing

Recovery Tips to Increase Web Traffic After Detecting AI Content

Is AI content spam? If your Google ranking has been affected by AI content, here are tips to help recover and increase web traffic.

Trusted By Industry Leaders
Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

For content creators, marketers, and publishers, there’s no doubt that AI offers a number of benefits. Today, you can instantly generate a wealth of content in minutes.

At the same time, AI content is rising in Google search results, and the search engine is starting to penalize sites that mass-produce AI content. This could result in lower rankings or, in some cases, dropping from the SERPs (Search Engine Results Pages) entirely. 

Whether you’ve noticed an influx of AI-generated content on your site or you want to take proactive steps to protect your ranking and growth, these recovery tips will help you clear out the AI clutter and course-correct to create more user-first content that your audience will love. 

Looking to check your website for AI content? Try the Originality.ai Site Scan to scan your entire website for AI content in 1 click.

Does Google Care About AI Content?

Google’s guidelines are nestled firmly in the camp of content that follows its EEAT guidelines (Experience, Expertise, Authoritativeness, and Trustworthiness).

In our study, Can Google Detect and Does it Penalize AI Content, we found that 151 of 175 sites, which were deindexed by Google, or 86%, likely contained some amount of AI content — up to 30% of these sites were pure AI content. 

AI and ‘Scaled Content’

Tucked under its broad Spam Policies, Google warns against ‘Scaled Content,’ that is, large amounts of unoriginal content that provides little value to the reader. 

From Google’s perspective, it needs pages that follow EEAT guidelines so that it can recommend relevant resources to its searchers. In terms of AI, Google’s spam policies describe ‘Scaled Content Abuse’ as “Using generative AI tools or other similar tools to generate many pages without adding value for users.

When AI writing tools generate content, the aim is to rapidly create content based on a prompt. This can cause issues with AI text on websites because it’s not as focused on creating value, engagement, or providing original insight to the audience.

How Does AI Content Impact the Audience?

Audience and user trust is essential to establishing a strong brand reputation.

AI hallucinations can cause an audience disconnect

AI can hallucinate or make up false ‘facts.’ Without a human in the loop to fact-check content, users may feel a disconnect if they come across incorrect information generated by AI.

It lacks the human perspective that boosts audience engagement

For all its sophistication and ability to quickly generate copy (on a wide range of topics), AI struggles to understand the nuance, humor, and emotion that drives audience engagement.

In short, it’s missing the very human touch of an authentic voice, personal experience, and emotional investment that make human-written content so engaging. 

This, in turn, reflects poorly on the overall user experience, making readers feel disconnected. As a result, they’re less inclined to trust the information presented and may seek out other sites. 

It can be wordy without answering questions

AI website content also has a tendency to meander without making its point. This could lead to users feeling as if they’ve wasted their time reading something that isn’t structured well and doesn’t make its point.

How Do I Scan a Website for AI Content? 

With our Website AI Content Scanner, scanning for AI content has never been easier. 

If you’re a content marketer or web publisher and want to avoid penalties in the future, it’s a good idea to scan your website for AI content. The Originality.ai Site Scan will highlight potential instances of AI so you can review it further and edit it to comply with Google’s policies.

I’ve Found AI Content On My Site, Now What?

If you’ve used the Originality.ai Site Scan and its report has flagged potential AI content on your site, the next step is to review website traffic, in particular traffic volume for the impacted pages. Check if there was a drop in traffic volume when AI content was published.

Then, look into metrics like bounce rate, time on page, and pages per session to see how users are interacting with your content. 

  • Shorter timeframes may mean that the content isn’t holding the user’s attention. 
  • A high bounce rate could mean the user hasn’t found what they’re looking for.

Even if a site doesn’t have AI content, it’s still a good idea to re-evaluate and refresh it. 

Take the time to make sure that content is optimized and aligned with what your users are looking for. It’s a must for adhering to Google’s EEAT guidelines. 

Cleaning Up Content Guidelines After Finding AI Copy

Once you’ve discovered AI content on your site, what should your next steps be? Here are a few tips and best practices for updating content guidelines to keep contributors and publishers on the same page.

Update your content style guide

Updating your style guide to include how AI should be used (if at all) will help maintain editorial quality standards and transparency.

  1. Make it clear whether AI content is allowed (and under what circumstances). If you permit AI content, specify where it appears to maintain full transparency. 
  2. Have a human editor review AI content on your site to ensure accuracy and quality in terms of matching the brand voice, style and tone. 
  3. Establish proper content standards, including readability, tone, and brand voice. Offer examples that illustrate the type of style you expect.

Create (or edit) content guidelines for contributors

Just as your style guide benefits from an update, so do content guidelines for contributors. This helps create quality content and maintain proper SEO standards. 

  1. Outline the proper structure for different types of content, including blog posts, social media posts, and articles, to set audience expectations.
  2. If you plan to use AI for content generation, include detailed instructions. That may mean specific prompts, parameters, or best practices to make sure that the content matches quality standards. 
  3. Define specific SEO standards, including guidelines for keywords (set a specific keyword density to avoid keyword stuffing), alt text, and meta descriptions.
  4. Create an ongoing feedback loop between editors and contributors to refresh and refine the guidelines and style guide regularly.

Rebuild User Trust to Increase Web Traffic

If you’re noticing that users aren’t spending as much time on your pages or are bouncing quickly, it’s time to take steps to rebuild the trust that you’ve so carefully cultivated. 

Refocus on creating user-first content

Next, refocus and double down on your efforts to create user-first content. This is content that’s designed to meet Google’s EEAT guidelines, deliver value, build trust and encourage engagement. 

User-first content isn’t just limited to text, however. You can (and should) incorporate:

  • Images
  • Infographics
  • Videos
  • Interactive elements (quizzes and polls). 

If you’re running any sponsored content, be up-front and transparent about it. Additionally, cite reliable sources to increase credibility and trust over time. 

Take it a step further to add value to your content and increase engagement by creating in-depth tutorials, how-to guides, and step-by-step illustrated directions. 

Increase social media presence

Expand engagement with your audience beyond your website through social media.

Increase responsiveness and activity by:

  • Hosting Facebook or Instagram live events.
  • Actively respond to comments, messages, and posts.
  • Highlight new, human-written content on your site. 
  • Show the people behind the scenes, including what goes into crafting great content, be it through research, expert interviews, or in-depth walkthroughs. 

This is also a great time to encourage user-generated content (UGC). This could include user stories and testimonials, product reviews, unboxings, challenges, hashtag campaigns, or contests. Getting your audience involved is a great way to (re)build trust, authority and engagement. 

Conduct regular reviews

Last but not least, take time to regularly review content so that it adheres to guidelines and brand voice. 

As you grow and scale your content marketing, be sure to periodically check for AI content with an AI Website Content Scanner so that you can be confident in your organic SEO efforts. 

Final Thoughts

By keeping these tips in mind and adhering to quality content guidelines for people and search engines, you can proactively prevent a drop in web traffic due to AI content or begin to increase web traffic and recover it.

Looking for more information? Check out our guide on using AI website scanners and who AI website scanners are for.

Sherice Jacob

Sherice Jacob is a seasoned copywriter and content professional fluent in English, Spanish, and Catalan, with over 25 years of experience crafting high-converting copy. Passionate about AI, she enjoys exploring the new innovations and possibilities it brings to the world of content creation.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

View All Press
Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

analyticsinsight.net

Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

Copyright © 2023, Originality.ai

All rights reserved.

Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

  1. Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer.

  1. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution.

THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS “AS IS” AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

More From The Blog

Al Content Detector & Plagiarism Checker for Marketers and Writers

Use our leading tools to ensure you can hit publish with integrity!