How to Use AI Website Analysis Scanners

With the overall rise of AI content generation and the increasing improvements in the outputs that AI tools create, it's clear why there’s a need to understand which websites are using AI and which aren't.

Who are AI website scanners for? There are plenty of situations where AI website checkers are beneficial:

• Perhaps you’re a content marketing expert who wants to run an SEO (search engine optimization) audit to identify how much AI content is on a website.
• Maybe you’re a small business owner keen to ensure the content you hire writers to create is genuine and authentic.
• Then, maybe you’re buying a website and want to ensure that future Google algorithm updates around AI content won’t impact traffic.

For multiple reasons, AI website scanners are in demand — but how do you use them? Learn about AI website analysis scanners in greater detail and find out how to use AI website analysis scanners to achieve the best results.

Short on time? Here are the key takeaways

• AI website analysis scanners detect AI-generated content on websites.
• They are excellent for competitor analysis and SEO audits.
• The Originality.ai Site Scanner is a great tool for detecting AI content, making it ideal for website owners, SEO experts, and potential website buyers.

What Are AI Website Analysis Scanners?

First, let’s review what an AI website scanner is. If you’re already fully up to speed and looking for a 'how to' guide, feel free to jump ahead!

AI website analysis scanners scan your website for any signs of AI content. Depending on the tool you choose, they may scan just a few pages or the entire website.

With the Originality.ai website scanner, for example, you can scan your entire website in just 1 click! 

Then, the Originality.ai scan generates a report noting how many pages likely contain AI-generated content. Further, it identifies which pages are likely original or AI-generated so you can take a look and review the copy in-depth.

Why Use an AI Website Analysis Scanner?

Now, let's review the top benefits of using an AI website analysis scanner.

Identify AI-generated content with an AI website checker

This is the most common reason to use an AI website scanner.

AI scanners can analyze your website content to identify if any sections were potentially written by AI, so you can ensure your site’s content has a human touch and reflects your brand voice.

This is a great option for:

• Anyone interested in buying a website.
• Trying to understand why website traffic has grown or dropped.
• Reviewing the content a writer has produced to ensure it’s their writing and not just AI-generated content (unless that is what you agreed on in the writing contract).

Have AI analyze a website to improve SEO and user experience

AI scanners are also incredibly beneficial as part of an SEO audit. Google’s spam policies don’t permit mass-produced AI content that does not provide readers with valuable content.

So, if you’re auditing a website, AI website analysis is handy for further reviewing AI content to ensure it aligns with Google’s helpful content update for creating people-first content.

Competitor analysis

Depending on the company and product you choose, AI website scanners may also have the capability to analyze other websites. 

Competitor analysis provides an opportunity to gain potential insights, benchmark your website, and identify areas to differentiate yourself.

Note: Whether competitor analysis is an option also depends on whether a website permits scanning — not every website does.

How to Use the Originality.ai Website Analysis Scanner

Here's a breakdown of how to use Originality.ai's AI Website Analysis Scanner:

1. Sign up to access the scanner: Head over to Site Scan to get details on how to sign up for the Originality.ai Website Scanner.

2. Add your website: Next, navigate to the 'Website Scanner.’ You’ll find this located on the left-hand tab, under 'Content Scanner' (see the orange highlight in the screenshot above for clarity). There, you'll find a section to 'Add Website.' Enter your website's domain name and process payment using the prompt.

3. Start scanning: Once you add a website and select how many pages to scan, you can hit the 'Add Website' button to initiate the process.
4. Analyze the Results: Once the scan is complete, you'll receive a report with a breakdown of AI content presence on your website. The report will include your AI Detection Score and a deeper look into the pages that contribute the highest to that overall score.

Final Thoughts on AI Website Analysis Scanners

As you can see, it’s quick and easy to use AI website analysis scanners like Originality.ai, and the benefits of doing so come in many forms.

Why not scan your website? Try Originality.ai’s AI website scanner today!

Frequently Asked Questions About Generative AI

What's the difference between generative AI and other AI tools?

Regular AI tools analyze data to make predictions or classifications. Generative AI, on the other hand, creates entirely new content, like text, images, or music, based on what it's learned.

Can generative AI create original ideas?

Generative AI can't truly come up with completely original ideas from scratch. Instead, it uses existing data to produce novel and creative variations, like composing a song in a new genre based on prior musical styles.

How does generative AI avoid making things up entirely?

Generative AI models are trained to predict what content follows a certain pattern. While they can be very creative, they might still create nonsensical outputs if the prompt is unclear or the training data has gaps.