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25 Ways to Improve Search Engine Rankings

Learn how to improve search engine rankings, including understanding search intent, boosting local SEO, and focusing on long-tail keywords.

Trusted By Industry Leaders
Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

Not seeing the results you’d hoped for from your search engine optimization efforts? These days it’s not just a matter of publishing great content. You have to have a clear content strategy, build backlinks, and consistently stay up-to-date on new search engine changes and updates. 

Fortunately, we’ve compiled a list of 25 ways that you can improve your search engine rankings, ranging from understanding search intent to making technical changes to your pages for a better customer experience. 

Understanding Search Intent

Every audience (and every audience segment) is different. To better understand your audience and the motivation behind how they landed on your pages, you have to know what they’re really looking for.

  1. Check your top-ranking pages and make sure you’re ranking well for the keywords you want to target. You’ll more than likely have to target long-tail keywords, but this is a better long-term strategy for the consistent growth of your site. Long-tail keywords mean less competition and higher conversions since you’re honing in on exactly what users are looking for.

  2. Create content clusters around your main topics. Content clusters start with pillar pages that cover a topic in a broad sense while being held up by supporting pages that go deeper into subtopics. All of these pages are interlinked in order to build and reinforce your authoritativeness (the A of Google’s E-E-A-T). Read more about creating people-first content in our guide.

Improve Your On-Page SEO

On-page SEO describes the factors on your website that you can optimize. They are one of the many things that Google and other search engines look at in order to determine your ranking. 

  1. Optimize your keywords and use them naturally in your title tag, meta description and headings. Structure your content in such a way that the headings flow naturally so that you’ll avoid keyword stuffing.

  2. Update your meta description and title tags. It’s a simple step that can have a significant impact. Meta descriptions are an important part of a content optimization strategy that encourages users to click, so make sure yours count!

  3. Create your schema markup using structured data tools. This type of formatting helps search engines better understand the context behind your content. For example, FAQ schema can show your FAQs in the SERPs (search engine results pages) as if they were on your site. Product schemas will show details about your products, and review schemas show ratings and reviews from clients. 

Improve the User Experience

User experience, or UX, is a whole subset of specific skills within SEO focused around how easy it is for users to browse and take action on your site.

  1. Improve your page speed with tools like Google PageSpeed Insights. Things like bloated scripts or large images may be causing your pages to load slowly and that could in turn affect the user experience. Take steps to optimize your images, minify your Javascript, CSS and HTML and enable browser caching for a better overall experience.

  2. Make your pages mobile-responsive. Mobile responsive means that the page changes to fit the design of a variety of mobile devices without having separate versions for every conceivable mobile phone or tablet out there. It’s also worth implementing AMP (Accelerated Mobile Pages) for even better page loading speed. 

Build Backlinks the Smart and Strategic Way

  1. Build internal links as a way to help users navigate your site. Link your internal articles and use them to support your pillar pages.

  2. Link to reputable sources outside your site to add greater context to your pages in a way that doesn’t compete with, but rather complements, your pages. Linking outside shows search engines that not only are you providing credible information, but you’re linking to likewise authoritative sources.

  3. Focus on high-quality backlinks from well-known sources. You can get backlinks by way of guest posting or creating deep, authoritative content like your own research or infographics. There are several tools that will look at the current backlinks on your site and help you uncover lucrative linking opportunities. 

Focus on Featured Snippets

In some cases, search results load with the descriptive result first as a way to directly address your search intent. These featured snippets from Google help you quickly find what you’re looking for and are a rich source of potential organic traffic. 

  1. Target question keywords. Many featured snippets are the answer to a question your searcher asks. Tailor your content to answer these questions directly using bullet points, numbered lists or tables to increase the odds that they’ll appear in Google’s Featured Snippets or under “People Also Ask.”

  2. Answer the question quickly and directly. Most featured snippets choose the first 50-60 words of content so that Google doesn’t have to sift through a lot of content to get to the result that people are looking for.

  3. Structure your content with headings. Make it easy for search engines and readers to follow your content in a logical way with H1, H2 and H3 tags. You want to do everything you can to make it easy for the search engines to choose your site to feature a snippet from rather than your competitors! 

Take Advantage of Social Signals

Social signals and content marketing can help further boost your site in the search engines by giving them interactive signals that further grow your E-E-A-T profile. 

  1. Repurpose your content. You don’t have to reinvent the wheel. Turn blog posts into videos, infographics, listicles, and more. Turn infographics or videos into blog posts. You have a wealth of information at your fingertips; repurpose it to reach your audience.

  2. Have an engaging social presence. Social signals in and of themselves don’t directly contribute to your Google (or any other search engine) ranking, but they do help you build brand equity.

  3.  Encourage user-generated content. UGC or user-generated content can further help you boost your backlinks while building brand awareness. Encourage users to share their experience trying your product, film an unboxing, or otherwise interacting with your brand by creating content. You can also reach out to a social media marketing agency to get insight on the best ways to connect with your audience and amplify your social media presence.

Watch Out for Technical Issues

Even if up until this point, you’ve done everything right for the best possible search engine ranking, technical glitches and hiccups can still derail your efforts. 

  1. Fix crawl errors. Use Google’s Search Console to uncover any particular errors it ran into while crawling your pages. Make sure all of your pages are indexed and crawlable. 
  1. Create an XML sitemap. If you haven’t already, create and submit an XML sitemap to Google to help it index your page more quickly.

  2. Avoid issues with duplicate content. Use canonical tags to prevent duplicate content from lowering your search engine ranking. Canonical tags (also called rel canonical) is a type of tag that tells search engines that there is a “master” version of a particular document and to index that instead. 

Boost Your Local SEO Efforts

Don’t disregard local SEO efforts. Even small steps like claiming your Google My Business profile can help you attract clients that might otherwise not have found your pages. 

  1. Optimize Your Google My Business page. Your Google My Business page can be outfitted with the latest business contact information, photos, reviews, FAQs and more. Make sure yours is fully optimized to take advantage of local SEO.

  2. Create multiple location pages. If you have several locations, create a unique page tailored to each. Include Google Maps as well as relevant contact information so that users in that area can be sure they’re directed to the correct page for their location.

  3. Take advantage of local SEO tools. These include getting listed on sites like Yelp or other niche-specific platforms (for example, Angi if you’re involved in the home service industry). Having a presence and getting reviewed through these platforms also helps boost your local SEO efforts. 

Monitor and Make Changes

Proper search engine optimization is not a “once and done” process. Search engines are constantly changing and refining how they handle all of these factors, both on-page and off-page. That’s why it’s so important to monitor how your site is doing and take steps to make changes while keeping current with the latest updates.

  1. Set Up Google Analytics. Google Analytics and Search Console Goals will help you track the traffic, bounce rate, on-page time, and conversions to show you how your site is performing with the traffic you get. Use the information you collect to inform and grow your SEO strategy. Many content management systems (CMS), including Wordpress and others, have plugins that make the process of setting up Google Analytics very simple and straightforward.

  2. Gather Competitive Intelligence. No site is an island. Conduct a competitor analysis to look at what your competitors are doing. See which keywords they’re focused on, which pages are converting well for them, and how their content strategy is shaping up. Even if you’re currently ranked higher than them, don’t be content to rest on your laurels, as that could change in an instant.

  3. Revisit your search engine strategy regularly. Check your content for underperforming pages. Improve your pillar posts to be more authoritative. Take steps to improve pages that aren’t converting with proper conversion optimization. Always know where you stand in the search engine rankings and what steps you can take to measurably improve that ranking.

Bonus Tip: Check for AI Content

Can Google detect and does it penalize AI content? Our detailed study reveals a great deal about Google’s definitive stance on approaching AI content.

Google actively seeks out information that’s authoritative, experienced, and shows expertise. These points in turn help build trust and cultivate a sense that “this is a reputable, reliable place for answers to this question.” 

Despite all of its advances, it’s still a challenge for AI to generate people-first content, and there are a number of issues with AI text

Use Originality.ai’s Website Scanner to review potential instances of AI content across your website in 1 click.

Then, to make your web content stand out, focus on creating human-written content that’s deeply informative, informational, supportive and engaging to improve your search engine rankings. 

Looking for more insight on how to boost your content marketing efforts?

Sherice Jacob

Sherice Jacob is a seasoned copywriter and content professional fluent in English, Spanish, and Catalan, with over 25 years of experience crafting high-converting copy. Passionate about AI, she enjoys exploring the new innovations and possibilities it brings to the world of content creation.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

analyticsinsight.net

Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

Copyright © 2023, Originality.ai

All rights reserved.

Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

  1. Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer.

  1. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution.

THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS “AS IS” AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

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