Content Marketing
What Does a Content Marketing Agency Do?
Learn what a content marketing agency is, what services it offers, and what benefits you can expect from hiring one.
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Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.
File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.
Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!
You can also easily compare text by copying and pasting it into each field, as demonstrated below.
Ease of use
Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.
Multiple text file format support
Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.
Protects intellectual property
Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.
User Data Privacy
Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.
Compatibility
Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.
A content marketing agency is a type of marketing agency.
In particular, a content marketing agency works for your brand to create, strategize, and manage your content to help achieve business goals.
An agency may manage all aspects of content marketing from building brand awareness to engaging customers with the overall aim of broadening reach and driving business growth.
Content marketing is a form of inbound marketing. It draws an audience in with valuable and relevant content, rather than pushing outbound promotional messaging.
Content marketers create brand awareness by educating a target audience and building authority.
By providing helpful and valuable information, content marketing can establish your brand as a thought leader, build trust, and help potential customers make informed purchasing decisions.
Examples of content marketing include blogs, landing pages, social media, email, videos, webinars, infographics, newsletters and podcasts.
Essentially, content marketing is text, video, audio, or imagery that provides value and supports your audience throughout the customer journey.
A content marketing agency, or content agency, is a team of content experts, including strategists, writers, editors, storytellers, SEO specialists, designers, and data analysts.
This team may manage content marketing aspects such as creation, strategy, and measurement or reporting.
The primary goals of a content marketing agency are to increase brand visibility, expand your reach, drive website traffic, and generate leads or conversions that lead to sales.
Content marketing agencies and traditional marketing agencies share the same goal: to drive business growth and increase sales for the brands they represent. The difference is in the approach.
Let’s take a look at some of the key areas that content marketing agencies focus on.
A content marketing agency will develop an overall strategy that guides your brand’s content creation, delivery, management, and goals.
During the strategy and planning phases, the content agency examines the brand’s goals, target audience, and customer journey.
Before creating content or planning a content calendar, the team discusses content types, messaging, keywords, and how performance will be measured.
As part of the content strategy, the agency will explore what content (if any) you already have, catalogue it and analyze its success.
In this phase, the team will determine if content gaps exist and consider where existing content fits into the overall strategy.
Once a content strategy is in place, the content marketing agency will get to work conceptualizing and creating content according to the plan.
Then, content creators will begin producing and compiling the text, video, audio, and imagery that comprises engaging, relevant, and helpful content for the target audiences.
As part of content creation and strategy, the agency will use SEO to maximize the visibility of your content. They will research and analyze keywords and identify seed keywords, short-tail keywords, and long-tail keywords to prioritize throughout your brand’s content and platforms.
Social media and email strategies may also become part of what your content marketing agency offers.
However, some agencies, such as social media marketing agencies and influencer marketing agencies may focus entirely on a brand’s social media presence.
A content marketing agency will schedule and publish content across multiple channels according to a content calendar.
Most content marketing teams set up a schedule for reviewing content and measuring quality and success. Content is monitored, inventoried, and audited according to key performance indicators (KPIs) such as website traffic, social media engagement, email subscribers, lead generation, and sales.
Once performance data is collected and analyzed, the content agency will share the results with your team, provide insights and discuss recommendations for moving forward.
There are several benefits to hiring an agency:
A content marketing agency team is comprised of several content experts, strategists and creators with the expertise and knowledge to elevate your brand’s online presence and engage your target audiences.
Each role on a content marketing team is specialized to provide a cohesive and comprehensive service, from strategy and creation to execution and analysis.
Ready to optimize your content? Try the Originality.ai Content Optimizer!
Then, check out the full suite of best-in-class Originality.ai tools including AI detection, plagiarism detection, and AI grammar checking.
Get more tips on content marketing best practices in our top guides:
No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.
When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.
Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.
Vahan Petrosyan
searchenginejournal.com
I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.
Tom Demers
searchengineland.com
After extensive research and testing, we determined Originality.ai to be the most accurate technology.
Rock Content Team
rockcontent.com
Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.
Felix Rose-Collins
ranktracker.com
ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai
Ashley Stahl
forbes.com
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Sri Krishna
venturebeat.com
For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.
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