Try the Most Accurate AI Detector on the Market
Our patented AI checker is the most accurate detector on the market! Don't believe us? Try it for yourself!
A content marketing agency is a type of marketing agency.
In particular, a content marketing agency works for your brand to create, strategize, and manage your content to help achieve business goals.
An agency may manage all aspects of content marketing from building brand awareness to engaging customers with the overall aim of broadening reach and driving business growth.
Content marketing is a form of inbound marketing. It draws an audience in with valuable and relevant content, rather than pushing outbound promotional messaging.
Content marketers create brand awareness by educating a target audience and building authority.
By providing helpful and valuable information, content marketing can establish your brand as a thought leader, build trust, and help potential customers make informed purchasing decisions.
Examples of content marketing include blogs, landing pages, social media, email, videos, webinars, infographics, newsletters and podcasts.
Essentially, content marketing is text, video, audio, or imagery that provides value and supports your audience throughout the customer journey.
A content marketing agency, or content agency, is a team of content experts, including strategists, writers, editors, storytellers, SEO specialists, designers, and data analysts.
This team may manage content marketing aspects such as creation, strategy, and measurement or reporting.
The primary goals of a content marketing agency are to increase brand visibility, expand your reach, drive website traffic, and generate leads or conversions that lead to sales.
Content marketing agencies and traditional marketing agencies share the same goal: to drive business growth and increase sales for the brands they represent. The difference is in the approach.
Let’s take a look at some of the key areas that content marketing agencies focus on.
A content marketing agency will develop an overall strategy that guides your brand’s content creation, delivery, management, and goals.
During the strategy and planning phases, the content agency examines the brand’s goals, target audience, and customer journey.
Before creating content or planning a content calendar, the team discusses content types, messaging, keywords, and how performance will be measured.
As part of the content strategy, the agency will explore what content (if any) you already have, catalogue it and analyze its success.
In this phase, the team will determine if content gaps exist and consider where existing content fits into the overall strategy.
Once a content strategy is in place, the content marketing agency will get to work conceptualizing and creating content according to the plan.
Then, content creators will begin producing and compiling the text, video, audio, and imagery that comprises engaging, relevant, and helpful content for the target audiences.
As part of content creation and strategy, the agency will use SEO to maximize the visibility of your content. They will research and analyze keywords and identify seed keywords, short-tail keywords, and long-tail keywords to prioritize throughout your brand’s content and platforms.
Social media and email strategies may also become part of what your content marketing agency offers.
However, some agencies, such as social media marketing agencies and influencer marketing agencies may focus entirely on a brand’s social media presence.
A content marketing agency will schedule and publish content across multiple channels according to a content calendar.
Most content marketing teams set up a schedule for reviewing content and measuring quality and success. Content is monitored, inventoried, and audited according to key performance indicators (KPIs) such as website traffic, social media engagement, email subscribers, lead generation, and sales.
Once performance data is collected and analyzed, the content agency will share the results with your team, provide insights and discuss recommendations for moving forward.
There are several benefits to hiring an agency:
A content marketing agency team is comprised of several content experts, strategists and creators with the expertise and knowledge to elevate your brand’s online presence and engage your target audiences.
Each role on a content marketing team is specialized to provide a cohesive and comprehensive service, from strategy and creation to execution and analysis.
Ready to optimize your content? Try the Originality.ai Content Optimizer!
Then, check out the full suite of best-in-class Originality.ai tools including AI detection, plagiarism detection, and AI grammar checking.
Get more tips on content marketing best practices in our top guides:
