Content Marketing
How to Choose a Digital Marketing Agency
Learn how to choose the best digital marketing agency while growing your brand and maximizing your return on investment.
Trusted By Industry Leaders
Trusted By Industry Leaders
Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.
File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.
Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!
You can also easily compare text by copying and pasting it into each field, as demonstrated below.
Ease of use
Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.
Multiple text file format support
Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.
Protects intellectual property
Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.
User Data Privacy
Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.
Compatibility
Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.
Whether you’ve been in business for a while or you’re just starting out online, a digital marketing agency can be an asset to your marketing strategy.
From how to increase your search engine ranking to creating impactful ads that drive conversions and sales, there’s a lot to learn — that’s where a digital marketing agency comes in.
Choosing the best digital marketing agency means putting your online marketing into the hands of experts who will create a specific strategy, plan out your launch, track and analyze your campaigns and report on the results.
However, there are thousands and thousands of digital marketing agencies out there. How do you know which one to choose?
In this article, we’ll take a closer look at how to narrow down your options from the sea of digital marketing agencies out there and zero in on one that’s perfect for you.
Discover best-in-class tools to complement your marketing strategy and editorial process with Originality.ai’s Content Optimizer, AI Checker, Plagiarism Checker, and Grammar Checker.
The first step in hiring a digital marketing agency is about you and your goals. That means taking the time to ask yourself:
Having clear goals in mind will make it much easier for you to search and choose the right digital marketing company for your needs.
Next, research specific agencies that offer the services you need. Keep in mind that even within what seems like specific categories (SEO, content marketing), some digital marketing agencies will specialize in certain industries within those areas.
For example, an agency might specialize in content marketing for SaaS companies or web design for e-commerce sites.
Once you’ve narrowed down the companies, check the portfolio and case studies of the ones you’re interested in. Take a closer look at their portfolios to see their past work.
Case studies illustrate the kinds of results these companies have been able to deliver for similar clients.
Take the time to read reviews on platforms like Google, Facebook, or other social media.
Both case studies and reviews can help you better understand how satisfied clients are with the agency’s services and can help you spot potential red flags before you hire.
There are a lot of services that fall under the “digital marketing” umbrella. Be sure that the company you want to work with offers what you’re looking for. Some of the most common services that digital marketing agencies offer include:
Some digital marketing companies will offer all of these services or a select few. Keep your goals in mind as you continue shortlisting the agencies.
The way the company communicates with you matters.
The agency should be more than happy to elaborate on the strategies they plan to use, the timelines, and the costs.
Be aware of those who make vague claims or promise to “increase your organic ranking overnight.”
Remember when choosing a digital marketing agency that you’re not just hiring “the agency” itself, you’re hiring its people. Their experience and expertise can impact how well your campaign performs.
With that in mind, don’t hesitate to ask about the team who will be working on your project. Reputable digital marketing agencies often hire specialists with experience using marketing tools like Google Analytics, HubSpot, Semrush, Ahrefs and others to track and optimize their campaigns.
Before you settle on a particular marketing agency and sign a contract, be aware of how their pricing structure works and whether or not it aligns with your budget. Some charge hourly, by project, or require a monthly retainer.
Keep in mind that the cheapest option isn’t always the best in terms of ROI. Consider what the agency brings to the table in terms of value and how their approach matches your goals.
Once you’ve narrowed down your choices, ask the company for a detailed proposal.
A proposal should outline:
At this stage ask the agency how they plan to measure success and ROI, as well as how often you plan on having check-ins or strategy calls to make revisions or discuss the next steps.
Before signing a contract, make sure you fully read and understand the digital marketing agency’s terms of service. The contract should include:
Whether you select a type of marketing agency that specializes in a particular area such as digital marketing or a full-service agency with a wide range of services, depends on your brand and your marketing goals. The most important thing is that they’re able to adjust their strategies to fit your business and goals.
When choosing a digital marketing agency, keep an eye out for red flags such as:
In order to work with a company that will be promoting your business and your brand, you have to be clear about your goals and what your business needs.
Evaluating different digital marketing companies according to these steps will help you narrow down the list and work with professionals who understand your goals and growth metrics.
Get best-in-class tools to complement your content and marketing strategies, with Originality.ai’s industry-leading AI Checker and Plagiarism Checker.
Learn more in our article series on marketing agencies:
No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.
When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.
Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.
Vahan Petrosyan
searchenginejournal.com
I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.
Tom Demers
searchengineland.com
After extensive research and testing, we determined Originality.ai to be the most accurate technology.
Rock Content Team
rockcontent.com
Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.
Felix Rose-Collins
ranktracker.com
ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai
Ashley Stahl
forbes.com
Originality.ai Do give them a shot!
Sri Krishna
venturebeat.com
For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.
Industry Trends
analyticsinsight.net
Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.
Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.
Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.
String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.
The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.
Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.
String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.
Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.
The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.
With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.
Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.
We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.
There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.
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This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!
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