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Generative AI for Content Marketing — What It Can (and Can’t) Do

Discover how generative AI can streamline content marketing and SEO. Learn the pros and cons of AI content and craft winning content marketing strategies.

Trusted By Industry Leaders
Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

The rise of generative AI tools has been a game-changer for many businesses, although maybe not in the ways initially anticipated.

While many started sharing AI-generated content as quickly as possible, other content marketers waited to evaluate how generative AI could best support their content ideation and creation efforts.

Once you view AI tools as a support for overall strategy instead of a replacement for quality work, they are incredibly effective.

Take a look at what generative AI can do for content marketers and what it can't.

Short on time? Here are the key takeaways

  • Generative AI tools are fantastic assistants for brainstorming, fleshing out ideas, and creating content briefs.
  • An overreliance on AI tools can result in Google marking content as spam, which impacts search rankings and organic traffic.
  • Becoming a proficient AI prompt engineer is essential for any content marketer who wants to keep up with the latest technology.

Generative AI for Marketing Content Strategy

With the rapid rise of generative AI in content marketing and SEO, there are significant ways that generative AI tools can improve content marketing efforts.

Save time and resources

First and foremost, using generative AI tools effectively improves productivity and efficiency.

Rather than scouring the internet for information or waiting for a second opinion on a piece of work from a busy colleague, AI tools speed up your processes, saving valuable time and resources.

Streamline the brief creation process

One of the most impactful benefits of generative AI tools like ChatGPT is their capability to create briefs for articles or case studies for yourself or for your writing team.

Example: You want to write an article on '8 questions to consider when forming an LLC.'

Step 1: Head to Google and search for that exact phrase. Then, open the links for three to five of the top results in new tabs.

Step 2: Go to ChatGPT and locate the WebPilot GPT plugin. This plugin allows you to input URLs in prompts to create a fantastic brief based on what’s already ranking well in Google.

Example prompt:

"[3 Example URLs] Using the URLs above, please provide me with an article brief that covers everything these articles do while also leaving opportunities for me to add our own topical expertise to outrank them."

The results: As shown below, ChatGPT provided a very detailed outline, which is the perfect starting point for research and writing — without spending hours reading each page in detail.

Although amends are still needed, this process is still significantly quicker.

Identifying audience personas

ChatGPT and other AI content tools are also excellent for creating audience personas, a key component of many marketing strategies.

Audience personas allow writers to become more familiar with who they are writing for. They can refer back to these personas to create excellent content that resonates with their audience.

Here's an example:

Analyzing competitor content strategies

Going back to the WebPilot GPT plugin, AI tools are extremely effective for analyzing competitor content strategies.

Example scenario: A technology-based affiliate brand that wants to review the competitor's content strategy.

Example prompt:

"We run a technology affiliate website, and we are keen to write more content for our AI vertical. Using the two URLs below of our competitor's content, please analyze what topics they are writing about frequently and suggest ten topics that we should cover based on that information [2 Example Tech Company URLs].

This prompt provides fantastic insight into competitor content marketing and what topics the example brand should write about to compete effectively.

The Challenges and Limitations of Generative AI Tools

However, there are also several significant challenges and limitations when it comes to generative AI in content creation.

Here are some of the most significant limitations to be aware of.

Bland repetitive content

One of the biggest problems of relying too heavily on AI-generated content is that the output tends to be bland and repetitive. It also typically struggles to adapt to brand voice.

No matter how well you prompt tools, getting the tone just right is extremely tricky. 

That's why it's important to use AI tools as structural support rather than replacing writers who produce high-quality, people-first content.

Upholding quality standards and ethics

There's also a big question that hovers around AI content — is it ethically okay to use?

If you generate content with AI, it’s best practice to inform your audience. Transparency is an excellent way to make sure you, and your audience, are on the same page.

Google traffic could drop off

Last but certainly not least is the potential impact of generative AI content on Google rankings. When ChatGPT first burst onto the scene, many content marketers flocked to the tools, generating content rapidly to create new web pages with the hope of boosting organic traffic.

However, Google prioritizes high-quality content in search results with valuable insights, fresh perspectives, and helpful information. Mass-producing AI content that doesn’t comply with Google’s Scaled Content Policies could lead to a drop in traffic.

Top Generative AI Content Marketing Trends to Monitor

Finally, let's take a look at a few trends unfolding across the global content marketing landscape.

The rise of content creation centaurs

With the rise of generative AI for content marketing, it’s more important than ever to level up your AI prompt engineering skills.

Tweaking and adjusting prompts to extract better results from AI models is essential. Properly engineering prompts enables you to realize the full potential of artificial intelligence and significantly enhance the quality of AI-generated content.

Diversifying your AI stack is critical

While ChatGPT continues to be an extremely popular generative AI tool, there are a range of options available such as Google Gemini or Claude.

Beyond using AI for writing, AI art generators like MidJourney are also valuable AI content marketing tools. As the tools continue to improve, learning to use them will keep you ahead of the curve.

Then, there are also AI logo generators, AI audio generators, and AI search engines to consider.

Final Thoughts

In summary, generative AI for marketing content is incredibly useful. It can rapidly improve productivity and quality, leading to better results and more time for other projects.

However, leaning too heavily on AI tools can lead to challenges such as a drop in content quality and traffic.

Review whether the presence of AI in your content marketing with an Originality.ai Site Scan. Discover potential instances of AI in your content, so you can edit accordingly and produce content that maintains or improves search engine rankings.

FAQs: Generative AI Content Marketing Tools

What are AI content generation tools?

These are AI-powered apps that create written content. They can help you write blog posts, social media captions, or product descriptions.

How do AI content generators work?

How AI content marketing tools work varies based on the product and tool. Typically they receive extensive training so that when you give them a topic or prompt, they create content that follows instructions and mimics different writing styles.

What are the benefits of using AI content tools?

AI can save you time by generating drafts or overcoming writer's block. They can also suggest new ideas and write in various formats.

Is AI-generated content perfect?

No. AI content often needs editing for accuracy, fact-checking, and natural flow. It's best as a writing assistant, not a replacement for human writers.

Graeme Whiles

My name is Graeme, a passionate writer with a strong Content Marketing background. Over the last seven years, I have developed an extensive portfolio of SEO Content writing, helping various brands improve their organic traffic, customer experience, and, ultimately, profits!

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

analyticsinsight.net

Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

Copyright © 2023, Originality.ai

All rights reserved.

Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

  1. Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer.

  1. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution.

THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS “AS IS” AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

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