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Does Google Consider AI Content Spam?

Does Google classify AI writing as content spam? Learn the guidelines, potential risks, and best practices to make sure you comply with Google’s standards

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Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

Understanding how Google and other search engines see your content is important to maintaining your site’s integrity and authority as a content leader. 

So, is AI spam, and does Google consider AI content spam? 

Take a closer look at Google’s content guidelines in terms of AI-created content. Then, learn best practices for quality content writing to make sure your content is authentic, unique, and ranks well in search engines. 

Google's Guidelines on AI-Generated Content

Google has always focused on providing users with high-quality, relevant information. 

They want people to continue using their search engine. So, the closer they tailor their results to what searchers are looking for, the better. Google’s helpful content guidelines follow what it calls E-E-A-T: Expertise, Experience, Authoritativeness, and Trustworthiness

First and foremost, Google cares about the quality of the content.

Google’s AI-generated content guidelines refer to their historical approach to mass-produced content: 

about 10 years ago, there were understandable concerns about a rise in mass-produced yet human-generated content. No one would have thought it reasonable for us to declare a ban on all human-generated content in response. Instead, it made more sense to improve our systems to reward quality content, as we did.” — (Google Search's guidance about AI-generated content)

They consider the appropriate use of AI acceptable so long as it complies with Google’s guidelines.

For instance, where routine content production uses helpful automation — like transcripts (such as for content like YouTube videos) — Google already has mechanisms in place that recognize these as helpful automations. They understand how automation, when used properly, is constantly innovating to provide value.

However, AI content specifically made to manipulate search engine rankings does not comply with spam policies and is not permitted. 

Read more about how Google penalizes AI spam content in our guide, Can Google Detect and Does it Penalize AI Content?

Finally, Google mentions it looks at AI-crafted text the same way it does any other text by evaluating its E-E-A-T values. So, if you incorporate AI when creating content, review it carefully to see if it exudes expertise, experience, authoritativeness, and trustworthiness.

Understanding Google's AI Content Policies

Understandably, companies and organizations looking to leverage AI content don’t want to jeopardize their search engine rankings — so it’s key to understand Google’s AI policies. 

AI content must meet the same standards as human content.  

Content shouldn’t be spammy (use keyword stuffing) or manipulative (use cloaking). It should improve the user experience by providing meaningful, well-structured, and helpful people-first content

If AI is used, Google recommends that content creators disclose it so users can manage their expectations. Transparency allows for accountability while showing your responsibility and commitment to ethical writing. 

Identifying AI Spam Content

AI spam content includes many of the same telltale clues as spammy human-written content. For example, keyword stuffing. This is where content unnaturally repeats keywords to increase its visibility in the search engine results pages without providing substantial or unique value to the audience.

The resulting text is difficult to read and clearly signals to search engines that the author is trying to game the system. This spammy content often includes information irrelevant to the user’s search, so it reads more like an informational data dump than an informative article. 

How AI Content Affects SEO

AI can help and hinder SEO. While it’s true that AI writing can help you create content quickly or that an AI SEO tool can recommend optimization tips to keep material fresh and visitors coming back, when used incorrectly, it can also hurt SEO efforts.

Google detects AI spam

Google is smart enough to detect AI content that’s stuffed with keywords, low quality, or repetitive. While the text “reads” fine on the surface, it lacks the depth and nuance of regular human-written content.

AI content is increasing in search results

AI content is rising in search results. This means people now see AI spam everywhere, to the point that even the untrained eye can spot it. It’s not engaging, often sounds robotic, and is full of synonyms.

Curious if you have AI content on your website? Try the Originality.ai AI checker or AI website scanner.

If content isn’t helpful, users leave, causing high bounce rates

If users can’t find what they’re looking for, they leave the site, resulting in high bounce rates that tell the search engine the site isn’t providing users with relevance and value. When this happens often enough, the page’s ranking drops or disappears from search results. 

Tips for Incorporating AI in Content Creation

If you plan to use AI content and want to maximize your SEO, you’ll need a two-pronged plan. That means combining AI’s efficiency with human oversight

Create article outlines

AI is great at creating unique ideas and content briefs or outlines. Take a step back and use AI for what it’s best at — crunching data. It’s incredibly efficient for looking at trends and brainstorming topics your audience will love. Then, the writing itself is best left to you, the content creator.

Write unique human-written copy tailored to your audience

AI simply doesn’t know your audience like you do, and despite all its training, it can’t “learn” the kind of insights you’ve developed from working with that audience. 

Those insights are the very things that your audience is looking for and what will help your site rank higher on Google. Finally, after the content is written, human editors can refine and polish the final draft for publishing.

Review content flow and readability

Use a website scanner to identify and highlight instances of AI use. Then, edit for flow, clarity, and readability. Incorporate your unique voice and avoid unnaturally sprinkling in keywords or unusually superfluous vocabulary.

If you decide to use AI for content creation, disclose the use of AI according to your organization’s code of ethics. Being open and transparent about AI as a tool rather than a catch-all writing solution will help you cultivate trust.

Essentially, you’re not writing for a search engine; you’re writing for humans. When you write content that’s interesting, engaging, unique, and relevant, Google notices. Doing so consistently helps build your authority and authenticity. 

Best Practices for Writing Content That Search Engines Love

What else can you do to create the kind of content that Google and other search engines love? Here are a few best practices:

Develop your tone and style

Create a style guide that includes the tone, style, and structure you want your content to follow. The more specific, the better. AI writes according to its countless hours of training. As a human, you’ve developed a style and voice that your audience will seek out.

Genuinely answer the reader’s questions

AI is great at saying very little in a large space. This can make it easier to spot, as it blathers on and on about broad topics with fluff and filler, which is precisely what Google and your site visitors want to avoid. Create content that directly and genuinely answers the user’s questions and addresses their needs.

Write naturally

AI “writes” by quickly choosing what word comes next in the sentence based on the topic and judges this based on the vast amount of data it’s trained on. It’s essentially playing a numbers game that mimics real human writing. 

In doing this, it has the tendency to make up facts (called AI hallucinations) and possibly go off on an unrelated tangent.

That’s where natural human language (and fact-checking) comes in. Your anecdotes, examples, stories, and insights give you an edge, while fact-checking content adds validity to your publications. People read your content to hear your observations and experiences. 

Keep content fresh and up-to-date

Take steps to regularly review and revise your content. Even if you wrote something a few months ago, many industries change rapidly. Go back and update old articles with fresh new information that indicates your content is relevant to Google. 

Final Thoughts

Using AI for content creation is a powerful way to enhance your productivity, but only if it’s done right (consider using it for outlines or content briefs — then writing unique people-first content).

Incorporate natural language, focus on relevance (and new research or data to keep articles current), and incorporate your expertise to align content with Google’s high-quality standards. 

This kind of balanced approach will, over time, increase your ranking and encourage more users to seek you out for what is ultimately your own touch of originality.

Sherice Jacob

Sherice Jacob is a seasoned copywriter and content professional fluent in English, Spanish, and Catalan, with over 25 years of experience crafting high-converting copy. Passionate about AI, she enjoys exploring the new innovations and possibilities it brings to the world of content creation.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

analyticsinsight.net

Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

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Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

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