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Organic traffic is one of the most important forms of traffic for any brand.
Not only does it impact the potential sales your brand can make or email opt-ins you can acquire, but it can also be more cost-effective than other marketing approaches, such as PPC or influencer marketing. However, it can also take a lot of time and effort!
That’s why we’ve pulled together five of the best AI SEO tools you can use to increase your organic traffic and set the foundations you need for brand growth.
Price: Flexible Pricing
Link: Originality.ai Predictive SEO Tool
Why it made this list: A best-in-class predictive SEO tool, with a complete, patented content quality toolkit.
Originality.ai offers an all-in-one, patented toolkit for marketers, editors, and SEO experts.
With the Originality.ai Predictive SEO Tool, you can get insights into competitors’ optimization scores and predictably drive better search rankings with genuine content improvements. Learn more in our Predictive SEO Accuracy Study.
As well as predictive SEO, Originality.ai also offers the most accurate AI Checker that can help publishers maintain transparency in the age of AI.
An over-reliance on AI content that doesn’t comply with spam policies can lead to penalties from Google.
Fortunately, tools like the Originality.ai Site Scanner can help! Scan all the content across your website in 1 click and publish with confidence.
Price: From $65 per month.
Link: https://seranking.com/
Why it made this list: SE Ranking stands out by combining a full stack of traditional SEO tools with powerful AI features like content generation, on-page optimization, and organic traffic forecasting, all in one streamlined platform.
SE Ranking has been a trusted name in SEO for years, but its recent AI upgrades have taken it to the next level.
Need to create a brand-new SEO-friendly article? Just input your requirements, and the AI Writer will generate a draft with a single click. Optimizing existing content? The Content Editor will provide real-time suggestions, from ideal word count to semantically relevant keywords, based on top-performing pages.
Looking for smarter traffic insights? SE Ranking can forecast your organic visibility by search engine, region, and targeted keywords. And if your pages aren’t ranking as they should, the AI-powered On-Page SEO Checker delivers a clear, prioritized action list to get you back on track.
With its competitive pricing and a 14-day free trial, SE Ranking is a smart, budget-friendly choice for teams that want comprehensive SEO capabilities enhanced by AI.
Price: From $0 per month.
Link: https://www.airops.com/
Why it made this list: AirOps takes generative AI to the next level, with comprehensive workflows and customizable Brand Kits.
The next tool on this list is AirOps, a highly effective SEO tool but one that is not often spoken about.
The reason AirOps made this list was the comprehensive workflows that you can create to run your prompts through and its Brand Kits for maintaining brand voice.
AirOps aims to create content that’s tailored more specifically to your brand with Brand Kits where you can specify the custom style of your brand voice (as attributes) to encourage consistency across your content library.
There is an individual plan that starts at $0 per month. However, for other tiers, you’ll need to contact sales for custom pricing.
Price: From $0/month
Link: ChatGPT Review
Why it made this list: ChatGPT offers a range of different ways it can help with SEO efforts.
Next, let’s take a look at ChatGPT. ChatGPT might seem like a general generative AI tool, but with the right prompts and features, you can use it very effectively for SEO purposes.
One example would be if you were attempting to complete a competitor analysis.
You can pull the top results from the SERP for your chosen keyword, input the list into ChatGPT and ask ChatGPT to review the web pages, highlight where they succeed and where they fall short from an SEO perspective, and then compare that to your brand to identify any content gaps in your strategy.
That way, you have the foundations of your SEO piece, as well as the information you need to write something more valuable to the user than what is already ranking, sending positive signals to the Google algorithm.
Additionally, ChatGPT can also be an excellent tool for writing effective SEO briefs and outlines to speed up the content production process allowing you to spend more time working on the content of the article.
Price: Free
Link: https://www.hootsuite.com/social-media-tools/linkedin-post-generator
Why it made this list: The world of organic traffic is rapidly changing, and thought leadership on social media pages is becoming more and more important.
Lastly, given the rapid changes in organic traffic, we wanted to include a tool that aids with organic traffic, by incorporating social media strategies as well.
The HooteSuite LinkedIn post generator helps users get the framework they need to post insightful and valuable content on LinkedIn, helping grow their brand and build a new avenue for organic traffic to their brand.
It’s a basic tool, but it’s a good starting point for anyone new to publishing thought leadership articles and looking to expand their audience, while driving organic growth.
Incorporating AI SEO tools into your marketing workflow is an innovative way to improve productivity, stay a step ahead of the competition, and improve search rankings.
Further, adding a comprehensive toolkit like Originality.ai can help you establish transparency, incorporate breakthrough predictive SEO technology, and make genuine content improvements. Check out the Originality.ai Predictive SEO Tool, AI Checker, or Site Scan.
Then, learn more about AI in content marketing in our top guides:
The term ‘AI SEO tool’ covers a broad range of potential tools, from content generators to technical SEO tools. When deciding on the best AI SEO tool for your brand, review its top features and create a comparative list of the pros and cons of each option.
AI SEO tools can certainly help by offering automation and data-driven insights. However, human experts are still required for content creativity and adaptation to ongoing search engine changes. So, yes, AI tools can help improve SEO as they are an innovative support for human editorial and SEO teams.
Yes. Many AI SEO tools offer technical SEO features. Some of the popular technical SEO tools including Semrush, Sitebulb, and Screaming Frog.
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