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Social media marketing has rapidly evolved in recent years.
Previously, posting a few images and well-crafted captions could have encouraged traffic and engagement — however social media marketing has changed significantly since then.
Now, top-quality social media agencies must offer clients support on strategy, content production, analysis, and analytics, often with quick turnaround times.
To help social media marketing agencies meet these challenging deadlines, we’ve gathered 7 AI tools.
Let’s take a closer look:
With that in mind, let’s take a look at some of the very best AI tools social media marketing agencies can use to improve their content output quality and speed.
At the top of our list of AI tools for social media marketing agencies is Originality.ai.
Originality.ai is a patented content quality toolkit that is essential in the age of AI. Its industry-leading AI detection features can help social media marketers maintain transparency about the text they’re publishing.
Plus, you can combine AI detection with plagiarism checking, predictive SEO, grammar checking, and more to publish content with integrity and confidence.
Further, it offers flexible pricing options for agencies and publishers as well as individuals and small teams.
Can you really have an AI tool list without including ChatGPT? It’s incredibly multi-functional, which is ideal for social media agencies that need a tool for clients across a variety of industries.
With a free plan, you can use the tool to speed up content planning, brainstorming, and productivity in general.
However, with the paid plan, you can also start creating custom GPTs, which will allow you to tailor your responses from the tool to suit specific brands, making the process even quicker and easier.
If you want a tool that offers similar services to ChatGPT but is tailored specifically to social media content, then Buffer’s AI Assistant could be the choice for you.
With the free starter plan, you can create better content faster, and the prompts may require less tweaking than for ChatGPT, as the tool is already tailored for social content.
However, the free plan is rather limited, so you may want to see if it meets your expectations.
Moving on from content creation, there are also plenty of other ways that AI tools can help social media marketing agencies take their services to the next level.
Mentionlytics, for example, allows agencies to track what people are saying about brands online, conducting vital social listening that ensures brands are aware of the current consumer sentiment and have a clear understanding of how customers are engaging with a brand.
Aside from social listening for your brand’s target audience, it’s also important to track your client’s competitors.
This is a great way to identify new content trends, continue to brainstorm ideas, and also understand which brands are the most active in your client’s industry.
Predis.ai can help with all that, allowing social media agencies to track competitors and provide detailed insights into their digital footprint on social media channels.
It also offers auto-posting features to help agencies save time when uploading social posts.
Predis.ai comes with a free plan, although it is limited and includes a watermark.
Canva is a fantastic design tool for multiple aspects of graphic design and social media post creation.
The reason this tool appears over some of the more advanced tools like Photoshop, is that it has a much easier user interface, making it ideal for social media managers who need a tool that is quick to learn and easy to use.
It also has a fantastic free plan, where you can get access to plenty of templates and features, saving you valuable marketing budget for other aspects of your strategy.
Lastly, we have Pictory, a tool that has made the process of creating video content easier than ever. With Pictory, you can generate professional videos for your audience at a fraction of the price and timeframe.
Video content continues to be a top marketing trend in 2025, so it’s an excellent way for social media marketers to use AI innovations to add video content to socials.
There are plenty of AI tools that can help improve and support social media content output. However, it’s still important to keep a human in the loop to review content and ensure it aligns with brand guidelines for each client.
Get a best-in-class suite of tools for agencies, marketers, and web publishers with Originality.ai.
Then, discover more resources on social media marketing:
AI & Plagiarism Detector for Serious Content Publishers
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Originality.ai
64 Hurontario St
Collingwood, Ontario
L9Y 2L6
