7 AI Tools for Social Media Marketing Agencies
Upgrade your social media strategy with innovative AI tools that help agencies automate tasks, improve ROI, and create impactful campaigns.
Trusted By Industry Leaders
Trusted By Industry Leaders
Social media marketing has rapidly evolved in recent years.
Previously, posting a few images and well-crafted captions could have encouraged traffic and engagement — however social media marketing has changed significantly since then.
Now, top-quality social media agencies must offer clients support on strategy, content production, analysis, and analytics, often with quick turnaround times.
To help social media marketing agencies meet these challenging deadlines, we’ve gathered 7 AI tools.
Let’s take a closer look:
Key Takeaways (TL;DR)
- Originality.ai: an industry-leading, patented toolkit with AI and plagiarism checking, grammar checking, and predictive content optimization features.
- ChatGPT: for improving productivity and efficiency, as well as caption generation.
- Buffer’s AI Assistant: for repurposing long-form content and A/B testing.
- Mentionlytics: for web and social monitoring for brand mentions.
- Predis.ai: for detailed competitor analysis and auto-posting on socials.
- Canva: for creating high-quality image-based content and graphics for social posts.
- Pictory: for creating video-based content for social media marketing channels.
7 AI Tools for Social Media Marketing Agencies
With that in mind, let’s take a look at some of the very best AI tools social media marketing agencies can use to improve their content output quality and speed.
1. Originality.ai
Best-in-class patented content quality toolkit for social media marketing agencies
- Link: Originality.ai
- Cost: Flexible pricing
- Why it’s on this list: An all-in-one patented content quality toolkit with AI detection, plagiarism checking, predictive SEO, and grammar-checking features.
At the top of our list of AI tools for social media marketing agencies is Originality.ai.
Originality.ai is a patented content quality toolkit that is essential in the age of AI. Its industry-leading AI detection features can help social media marketers maintain transparency about the text they’re publishing.
Plus, you can combine AI detection with plagiarism checking, predictive SEO, grammar checking, and more to publish content with integrity and confidence.
Further, it offers flexible pricing options for agencies and publishers as well as individuals and small teams.
2. ChatGPT
Popular for improving productivity, content planning, and caption generation
- Review: ChatGPT Review
- Cost: Free for a basic plan with premium plans available starting at $20/month.
- Why it’s on this list: For improving productivity and efficiency, as well as caption generation.
Can you really have an AI tool list without including ChatGPT? It’s incredibly multi-functional, which is ideal for social media agencies that need a tool for clients across a variety of industries.
With a free plan, you can use the tool to speed up content planning, brainstorming, and productivity in general.
However, with the paid plan, you can also start creating custom GPTs, which will allow you to tailor your responses from the tool to suit specific brands, making the process even quicker and easier.
3. Buffer’s AI Assistant
A top pick for repurposing content and A/B testing
- Cost: Free for a starter plan with paid plans starting at $5/month.
- Why it’s on this list: For repurposing long-form content and A/B testing.
If you want a tool that offers similar services to ChatGPT but is tailored specifically to social media content, then Buffer’s AI Assistant could be the choice for you.
With the free starter plan, you can create better content faster, and the prompts may require less tweaking than for ChatGPT, as the tool is already tailored for social content.
However, the free plan is rather limited, so you may want to see if it meets your expectations.
4. Mentionlytics
For web and social monitoring for brand mentions
- Cost: Free trial, then $49 per month for the Basic Plan
- Why it’s on this list: For web and social monitoring for brand mentions
Moving on from content creation, there are also plenty of other ways that AI tools can help social media marketing agencies take their services to the next level.
Mentionlytics, for example, allows agencies to track what people are saying about brands online, conducting vital social listening that ensures brands are aware of the current consumer sentiment and have a clear understanding of how customers are engaging with a brand.
5. Predis.ai
A popular option for competitor analysis and auto-posting
- Cost: Free with paid plans starting at $32/month.
- Why it’s on this list: For detailed competitor analysis and auto-posting.
Aside from social listening for your brand’s target audience, it’s also important to track your client’s competitors.
This is a great way to identify new content trends, continue to brainstorm ideas, and also understand which brands are the most active in your client’s industry.
Predis.ai can help with all that, allowing social media agencies to track competitors and provide detailed insights into their digital footprint on social media channels.
It also offers auto-posting features to help agencies save time when uploading social posts.
Predis.ai comes with a free plan, although it is limited and includes a watermark.
6. Canva
For streamlining social media graphic design
- Review: Canva AI
- Cost: Free (with paid plan upgrades)
- Why it’s on this list: For creating high-quality image-based content for free.
Canva is a fantastic design tool for multiple aspects of graphic design and social media post creation.
The reason this tool appears over some of the more advanced tools like Photoshop, is that it has a much easier user interface, making it ideal for social media managers who need a tool that is quick to learn and easy to use.
It also has a fantastic free plan, where you can get access to plenty of templates and features, saving you valuable marketing budget for other aspects of your strategy.
7. Pictory
To elevate socials with video-based content
- Cost: Free trial, with paid plans starting at $25/month
- Why it’s on this list: For creating video-based content.
Lastly, we have Pictory, a tool that has made the process of creating video content easier than ever. With Pictory, you can generate professional videos for your audience at a fraction of the price and timeframe.
Video content continues to be a top marketing trend in 2025, so it’s an excellent way for social media marketers to use AI innovations to add video content to socials.
Final Thoughts
There are plenty of AI tools that can help improve and support social media content output. However, it’s still important to keep a human in the loop to review content and ensure it aligns with brand guidelines for each client.
Get a best-in-class suite of tools for agencies, marketers, and web publishers with Originality.ai.
Then, discover more resources on social media marketing:
Graeme Whiles
Frequently Asked Questions
No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.
When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.
In The Press
Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…
View All PressFeatured by Leading Publications
Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.
Vahan Petrosyan
searchenginejournal.com
I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.
Tom Demers
searchengineland.com
After extensive research and testing, we determined Originality.ai to be the most accurate technology.
Rock Content Team
rockcontent.com
Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.
Felix Rose-Collins
ranktracker.com
ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai
Ashley Stahl
forbes.com
Originality.ai Do give them a shot!
Sri Krishna
venturebeat.com
For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.
Industry Trends
analyticsinsight.net
Frequently Asked Questions
Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.
Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.
Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.
String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.
The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.
Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.
String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.
Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.
The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.
With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.
Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.
We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.
There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.
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This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!
