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One of the ways that AI can help with content creation, especially if you work in a large and varied team of content professionals, is by supporting editorial teams to establish content consistency.
But what exactly do we mean when we say “content consistency” and how can AI help? In this guide, we’ll look at 11 different ways that AI can help keep your messaging uniform, compelling, and engaging.
Content consistency is simply keeping a uniform style, tone, and messaging across all of the different platforms or marketing channels that a given brand participates in.
It helps make sure that your readers and viewers are benefitting from a cohesive brand message. This in turn helps build trust and brand recognition as well as ongoing engagement.
Content that consistently carries the same tone, style, and messaging is more memorable over the long term and makes your brand more credible as you continue to publish.
When it comes to automating consistency, AI is a pro. It can check for things like tone alignment and brand voice and make sure that similar language is used across different platforms and formats.
Today’s AI tools are able to look at and analyze past content, make grammar suggestions, and help personalize messages while maintaining a solid brand identity.
Now, let’s cover the various ways you can use AI to maintain content consistency and save time.
Originality.ai’s Content Optimizer can help make sure your content predictably drives better search engine rankings while keeping an eye on your competition. It’s also resistant to manipulation tactics like keyword stuffing.
Simply enter your content and the keyword you’re looking to optimize for, and it returns a report with the top competitors and intelligent AI-powered SEO suggestions, enabling you to make genuine content improvements and keep content consistently optimized.
Learn more about the accuracy of our Content Optimizer in our Predictive SEO Tool Accuracy Study.
There are a number of writing tools on the market, including Grammarly and ProWritingAid, that leverage AI to keep your writing in line with pre-defined brand guidelines.
If you have access to a custom AI model, you can train it to recognize your specific tone and style so that it can analyze content and ensure it aligns with your company’s brand voice.
Many of these AI tools also consistently improve by analyzing past content and learning from what you publish. So, if you consistently use shorter sentences, over time, the AI could follow suit and edit your social media captions and email campaigns to do the same.
AI-powered content management systems like HubSpot and CoSchedule can help you organize your content while analyzing different audience engagement patterns. This lets it suggest the best times for you to post so that you’re not only publishing content regularly but also publishing it at a time when you’re most likely to attract readers and reactions.
More advanced AI models with predictive analytics can also spot gaps in your content strategy. This can help you to keep all of your content pillars and clusters on track to plan a broader, all-encompassing content strategy.
AI can handle a great deal of the heavy lifting when it comes to editing and proofreading your content. Today’s AI-powered writing assistants can spot everything from incorrect punctuation to inconsistencies in spelling or capitalization.
AI tools can also help spot formatting inconsistencies such as paragraph spacing, bullet points and the use of language, making sure every piece you publish is polished, on tone and styled for easy readability.
Try Originality.ai’s AI Grammar Checker to streamline editing and proofreading in your workflow.
Uniform messaging is at the heart of great content personalization. There are a number of AI personalization tools out there, such as Dynamic Yield, which can help to tailor your content to various audience segments while still maintaining your brand voice and style.
By using advanced features like Natural Language Processing or NLP, these AI tools aim to make sure that even when messages are personalized, they still carry the underlying brand tone.
There are a variety of AI-driven content repurposing tools on the market that can transform content into multiple different formats like Lumen5 and Quso.ai. This can help you to make the most of your content by transforming written content into video, or repurposing content for social media (depending on the particular tool’s capabilities).
Depending on your industry or niche, there may be specific instances where your content needs to align with specific regulations. AI can help with this as well. AI-powered compliance checkers can examine your disclaimers, privacy policies, and other statements to make sure that they align with what your brand requires.
For example, Acrolinx can check your content to make sure it aligns with proper guidelines. That being said, it’s worth noting that AI can still make mistakes, so it’s still best practice to have a human in the loop for content review.
There are several AI-backed content scheduling tools, including Buffer and Hootsuite. These tools leverage AI to make sure that your content is published at the optimal time to reach the largest number of viewers. At the same time, these tools can also generate social media captions that match.
Over time, these tools also look at your past engagement metrics to suggest different types of content that may work best, giving you a complete content strategy that’s backed by data.
AI-powered chatbots can help to keep interactions with customers consistent and on-brand. Similar to ChatGPT they can often craft automated, personalized responses that match your brand.
This helps make sure that whether customers or prospects are consulting the FAQ or they have a support question, the information being presented is uniform and correct in tone and presentation.
AI customer service applications or use cases are also a reason that AI agents are becoming increasingly popular.
There have always been content analysis tools on the market that tell you how well your content is performing in terms of dwell time, bounce rate, time on page and other metrics. However, when you add AI into the mix, content performance takes on a whole new layer of possibilities.
AI can also suggest content updates or revisions to match the needs of your audience as they evolve. Then, sentiment analysis tools can look at how well your content aligns with brand expectations and how your audience perceives your brand, product, or service in general.
AI translation tools like ChatGPT can help you maintain consistency across languages when translating. If there are any inconsistencies in your translation, AI can flag those too (depending on the tool), often suggesting more natural-sounding alternatives.
Discover our Multi-Language AI Detection model and review content for potential instances of AI in 15 languages.
Content consistency no longer has to mean poring over every sentence and paragraph to make sure it aligns with brand voice. With the help of AI, you can now maintain better content consistency across different channels, formats, and even audience segments.
Over time, creating content that continually shares your brand, tone, and unique style will reinforce your credibility as a content creator as well as your brand as a whole.
Add to this AI’s ability to repurpose, curate, and translate content and it’s easy to see how much time AI tools can help save by supporting your editorial and marketing team.
Learn about Originality.ai’s suite of best-in-class tools for content publishers, marketers, and editors including our Content Optimizer, AI Checker, Plagiarism Checker, and Grammar Checker.
Then, get insights into content marketing best practices in our top resources:
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