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AI Studies

Good News: Over 96% of eBay & Lazada Reviews were Human-Written in 2024

With our proprietary Originality.ai AI detection tool, we studied AI-generated reviews on eBay and Lazada. These are our findings.

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Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

When it comes to shopping online, many people head straight to one place to decide whether or not to buy.

No, it’s not necessarily the brand’s ‘story’ or even the product descriptions — it’s the customer reviews.

For new customers, reading first-hand experiences from others can build trust in a brand and even encourage them to make a purchase.

But only when those reviews are real, trustworthy, and genuine. Three things that are brought into question when generative AI is relied on too heavily.

In this study, we look at how prevalent AI-generated reviews are in two large e-commerce brands, Lazada and eBay. 

Is AI content rising in their customer review systems, or do they have a handle on the influx of generative AI?

Objectives of the Study

  • The aim of these studies was to uncover the rate of AI-generated reviews on both eBay and Lazada.
  • We wanted to track whether the rate was increasing yearly, most notably since the introduction of ChatGPT in 2022.
  • We also wanted to see whether these platforms might have been managing a potential rise in AI-generated reviews.

Key Takeaways (TL;DR)

  • As of 2024, over 96% of eBay and Lazada reviews are human-written
    • In 2024, 2.65% of eBay reviews were Likely AI
    • In 2024, 3.72% of Lazada reviews were Likely AI
    • Note: These percentages are in line with false positive rates in AI detection.
  • While the majority of eBay and Lazada reviews remain human-written, the rate of AI content is still increasing on these platforms:
    • 2018 to 2024: AI eBay reviews increased by 419.6%
    • 2019 to 2024: AI Lazada reviews increased by 409%
  • It will be important to monitor these platforms to see if the trend continues.

AI Reviews on eBay and Lazada Increase — Yet the Majority Are Still Human-Written

After studying the percentage of AI reviews on both eBay and Lazada, we were pleasantly surprised.

AI reviews are increasing rapidly across a number of e-commerce platforms such as AliExpress, Flipkart, and the Alibaba Shopping App.

However, our findings and research on eBay and Lazada indicate that while AI review content is rising (by over 400% during the periods studied for each platform), the majority of reviews are still human-written. 

First, let’s take a closer look at the rate of AI content on each of these platforms:

2018 to 2024: AI eBay reviews rise, yet most remain human-written

To study the presence of AI content on eBay, we analyzed reviews from 2018 to 2024:

  • In 2018, only 0.51% of all reviews were identified as AI-generated. This relatively low baseline is consistent with the limited access to generative AI tools at the time. 
  • By 2019, this rate had nearly doubled to 0.92% and continued to increase in 2020, reaching 1.13% (but was still at a low level).
  • In 2021, a dip was observed, where the AI review rate dropped to 0.90%. This fluctuation may reflect changes in user behavior or platform policy adjustments.
  • From 2022 onward, while the percentage of AI content increased, it still remained relatively low:
    • 2022: The rate jumped to 1.42%
    • 2023: A modest increase to 1.46%  
    • 2024: Continued climbing to 2.65%

The increase in AI content from 2022 onward likely reflects the widespread release and adoption of advanced AI writing tools, including chatbots and generators. 

When viewed over the entire study period (2018–2024), the proportion of AI-generated reviews increased from 0.51% to 2.65%. This represents an overall 419.6% increase.

The key takeaway for eBay? While the rate of AI reviews on eBay is increasing, the majority of reviews as of 2024 are still human-written.

2019 to 2024: AI Lazada reviews rise, yet most are human-written

The results are similar when looking at Lazada. 

The data reveals a consistent upward trend in the prevalence of AI reviews on Lazada from 2019 to 2024:

  • In 2019, the proportion of AI-generated reviews was relatively low at 0.73%.
  • However, this figure gradually increased:
    • 2020: The rate of AI reviews on Lazada reached 0.78%
    • 2021: A moderate increase to 0.93%
    • 2022: A slow but steady rise to 1.37%
    • 2023: The AI review rate climbed to 1.95%
    • 2024: AI reviews on Lazada were at 3.72%

This represents a 409% increase in the rate of AI-generated reviews from 2019 to 2024

Similar to our findings with eBay, the prevalence of AI reviews is increasing on Lazada. However, by 2024, the reviews are still mostly human-written.

In 2024, eBay and Lazada Reviews are over 96% Human-Written

As of 2024, 2.65% of eBay reviews are Likely AI, and 3.72% of Lazada reviews are Likely AI. 

This means that in 2024, over 96% of reviews on eBay and Lazada are human-written.

While both platforms have shown a noticeable rise in the last two years, the overall percentage of AI reviews in 2024 remains low, which was a pleasant surprise.

Both companies will need to ensure they maintain vigilance in their generative AI checks, but if they do, it will provide each of them with a competitive edge in the age of AI.

A Note on False Positives

The rate of AI reviews on both eBay and Lazada is low and falls within the range of false positives in AI detection.

False positives in AI detection happen when human-written content is identified as AI-generated.

At Originality.ai:

  • Our Lite model offers an under 1% false positive rate
  • Our Turbo model has an under 3% false positive rate

So, in this context, the 2.65% of eBay AI reviews and 3.72% of Lazada AI reviews are in line with AI detection false positive rates.

Find out which AI detection model is best for your use case.

Note: False positive rates can vary by AI detection model and company.

What is the Impact of These Findings for Consumers?

The proportion of AI reviews on eBay (2.65%) and Lazada (3.72%) remains relatively low.

Ensuring that customer trust and authenticity remain extremely strong and that reviews can be read with confidence on both websites is critical for e-commerce platforms.

This data indicates that both companies may be taking positive steps to moderate AI-generated reviews, such as through AI detection software. 

This trend will need to be monitored in time to see if the platforms continue to show signs of moderating AI content.

Final Thoughts

Overall, this study shows that while there is an increase in AI-generated reviews for both brands, Lazada and eBay also show signs of managing the amount of AI-generated content.

There is a significant need for businesses to maintain their integrity and credibility by ensuring reviews are from real users and reflect their authentic experiences. It’s a positive sign that the levels of AI content in eBay and Lazada reviews are still low.

For brands that are seeking ways to tackle and identify AI reviews, moderation tools such as the Originality.ai AI Checker can help maintain transparency.

To maintain authenticity with users and clients, businesses must consider:

  • Proactive steps to detect AI-generated content.
  • Utilizing trustworthy AI detection tools during the publication phase.
  • Implementing policy updates that tackle the ethical implications of automated content.

Do you have concerns over whether a post or review you’re reading might be AI-generated? Use the Originality.ai AI detector to find out.

Read more about the impact of AI on online platforms: 

Methodology

eBay

This study used a quantitative, exploratory approach to analyze AI-generated reviews on the eBay mobile app from 2018 to 2024. A structured dataset included review texts, timestamps, and AI-detection labels to track trends in synthetic content.

  • Data Collection: Reviews contained timestamps (at) and binary labels (is_ai_generated), indicating whether they were flagged as AI-generated (1) or human-written (0).
  • AI Detection: Originality.ai, an AI detection tool, classified reviews. Reviews exceeding a set threshold were labeled as AI-generated.
  • Data Processing: Timestamps were converted to Python datetime objects and grouped by year. The mean of is_ai_generated per year represented the annual rate of AI-generated content. Invalid entries were excluded.
  • Visualization: A line chart showed yearly trends, while a pie chart illustrated the 2024 AI vs. human review distribution. 

Lazada

This study used a quantitative, exploratory approach to examine AI-generated reviews on the Lazada app from 2019 to 2024. A structured dataset containing review texts, timestamps, and AI detection results was analyzed to identify trends in AI-generated content over time.

  • Data and Detection: Reviews included timestamps and a binary label (is_ai_generated) indicating whether they were flagged by Originality.ai, a tool that detects AI-written content.
  • Processing and Analysis: Timestamps were converted into datetime objects to extract the year for annual aggregation. Invalid entries were removed. The yearly mean of AI-generated reviews was calculated.
  • Visualization: A line chart displayed trends from 2019 to 2024, while a pie chart highlighted the 2024 proportion of AI- vs. human-generated reviews.

The study demonstrates a method for tracking synthetic content on digital platforms using automated detection and time-based analysis, contributing to discussions on content authenticity in e-commerce.

Madeleine Lambert

Madeleine Lambert is the Director of Marketing and Sales at Originality.ai, with over a decade of experience in SEO and content creation. She previously owned and operated a successful content marketing agency, which she scaled and exited. Madeleine specializes in digital PR—contact her for media inquiries and story collaborations.

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In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

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After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

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Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

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ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

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For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

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Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

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