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AI Studies

19.83% of Flipkart Reviews Were Likely AI in 2024

With our proprietary Originality.ai AI detection tool, we studied the proportion of AI Flipkart reviews from 2019 to 2024. These are our findings.

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Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

Customer reviews play a central role in shaping consumer decisions. They can influence whether a purchase is made while contributing to trust and loyalty toward an online marketplace. 

However, as technology advances, there is growing concern over the authenticity of online reviews across several platforms including the Alibaba Shopping App, AliExpress, Zillow, and TripAdvisor.

The emergence of AI-generated reviews (written by algorithms rather than real individuals) has raised questions about the credibility of feedback on popular platforms such as Flipkart, one of India’s largest online shopping apps.

This study aims to investigate the prevalence of AI-generated reviews on the Flipkart platform.

Objectives of the Study

  • We wanted to determine how many reviews found on Flipkart were likely human-written and how many were AI-generated.
  • Track the percentage of reviews that were AI-generated from 2019 to 2024.
  • Monitor the rate of AI reviews to determine if there’s a trend of increasing AI usage.

Key Takeaways (TL;DR)

  • 2019 to 2024: AI reviews on the Flipkart app increased by 13.06%.
  • By 2024, AI Flipkart app reviews rose to 19.83%.
  • In 2021 and 2023: AI Flipkart app reviews were at 20.76%, their highest levels.
  • This gradual but noticeable rise reflects a broader shift in digital behavior and highlights the increasing integration of AI tools into everyday communication.

In 2024, 19.83% of Flipkart Reviews Were Likely AI

The analysis of AI-generated Flipkart app reviews from 2019 to 2024 reveals a steady upward trend in the use of artificial intelligence tools for crafting user feedback. 

  • In 2019, approximately 17.54% of reviews were flagged as AI-generated
  • This rate experienced moderate year-over-year increases, reaching 20.76% in both 2021 and 2023, with a slight dip in 2022. 
  • By 2024, however, the AI-generated review rate had reached 19.83%, marking a 13.06% increase from the 2019 baseline.

This gradual but noticeable rise reflects a broader shift in digital behavior, where AI tools are increasingly integrated into everyday communication. 

2019 to 2024: AI Flipkart Reviews Increase by 13.06%

The gradual increase in AI reviews from 2020 onward suggests that users began incorporating AI tools pre-pandemic. Then, incremental growth was noticeable as access and awareness of generative AI tools expanded (such as with the 2022 launch of ChatGPT). 

The increase by 2024 may be attributed to the widespread availability of sophisticated generative AI models, mobile integration, and perhaps changes in user interface or incentives encouraging review submissions.

Implications of AI Flipkart Reviews

For Flipkart and similar platforms, this trend raises questions about the authenticity and credibility of reviews. 

While AI-generated reviews may still reflect genuine user sentiment, their increasing presence necessitates the development of more advanced AI detection systems and transparency mechanisms. 

Flipkart users may be leveraging AI-generated content to write more polished reviews, or in some cases, automated systems may be generating feedback without direct user input. 

While the changes are not as abrupt as seen in some platforms, the pattern indicates growing comfort with and reliance on generative AI technologies in India’s digital consumer ecosystem.

Understanding this shift will be crucial for maintaining trust in the review ecosystem and ensuring that future users can distinguish between human experiences and AI-augmented narratives. 

Final Thoughts

These results offer valuable insight into the extent of AI influence in online marketplaces and highlight the need for closer scrutiny of the content that shapes consumer perceptions.

Our findings suggest that a notable portion of Flipkart reviews exhibit characteristics consistent with AI generation. 

The ability of AI-generated text to mimic human language convincingly poses a unique challenge for online platforms that rely on user trust and transparent feedback systems.

As e-commerce continues to grow in scale and sophistication, platforms like Flipkart must:

  • Consider proactive strategies to detect and manage synthetic content. 
  • Include the integration of AI-detection tools at the point of review submission.
  • Use of machine learning models to flag suspicious patterns.
  • Include policy updates to address the ethical implications of automated content. 

Are you unsure if a review or post you’re reading is human-written or AI-generated? Use the Originality.ai AI detector to find out.

Read more about the impact of AI on online platforms: 

Methodology

This study assessed AI-generated reviews on the Flipkart app using a computational approach with natural language detection tools. Reviews were analyzed through the Originality.ai API, which detects AI-generated content.

The dataset consisted of publicly available Flipkart reviews in CSV format, containing fields like reviewId, content, score, and thumbsUpCount. Reviews with fewer than 50 words were excluded to maintain consistency. Each review was submitted to the API, which returned an AI-likelihood score and a binary classification of whether the review was AI-generated. A retry mechanism was used to handle connectivity issues.

Results were compiled with original review data and AI-detection metrics (ai_likely_score and is_ai_generated), and saved periodically to avoid data loss. The final data was exported into a new CSV for further analysis.

This automated methodology enables large-scale, reliable identification of AI-generated content in consumer reviews, forming the basis for subsequent trend analysis and platform governance discussions.

Madeleine Lambert

Madeleine Lambert is the Director of Marketing and Sales at Originality.ai, with over a decade of experience in SEO and content creation. She previously owned and operated a successful content marketing agency, which she scaled and exited. Madeleine specializes in digital PR—contact her for media inquiries and story collaborations.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

analyticsinsight.net

Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

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Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

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