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AI Studies

376.3% Increase in AI Glassdoor Reviews for S&P 500 Companies: 2022 to 2024

With our proprietary Originality.ai AI detection tool, we studied the proportion of AI Glassdoor reviews for S&P 500 companies from 2022 to 2024. These are our findings.

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Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

Glassdoor is renowned as one of the best platforms to visit to better understand what it’s like to work for some of the biggest and best companies in the world.

Of course, if you ask a company directly, they may give you an answer that suits their brand image. But, if you head to Glassdoor, you can see human-written reviews from real-world employees.

Or can you?

Considering the impact of AI on previous platforms we’ve studied, such as Reddit, Quora, and Zillow, in our most recent study, we dived deeper into Glassdoor reviews from 2022 to 2024 to see what impact AI content usage had.

Objectives of the Study

  • Establish whether Glassdoor can still be trusted as a go-to place to see real-world (human-written) employee experiences and reviews.
  • To see whether or not Glassdoor had allowed AI content to feature on its site.
  • To understand the impact that an increase in AI-generated reviews could have on the Glassdoor brand.

Key Takeaways (TL;DR)

  • 2022 to 2024: AI reviews from employees at S&P 500 companies on Glassdoor increased by 376.3%.
  • AI Glassdoor reviews have risen from 6.18% in 2022 to 29.45% in 2024.
  • The volume of AI-generated content on S&P 500 company pages on Glassdoor has risen yearly for the time period analyzed in this study (2022 to 2024).
  • The rise in AI reviews on Glassdoor highlights that they may be allowing AI or that they need to implement AI detection methods to maintain transparency.

29.4% of Glassdoor Reviews in 2024 Were Likely AI

In our study, we uncovered that in 2024, likely AI reviews contributed by employees for S&P 500 companies on Glassdoor had risen to 29.45%.

While this means that the majority of reviews remain human-written (70.55%), the fact that 29.45% of Glassdoor reviews are likely AI is significant and raises concerns for Glassdoor’s audience.

As with other review sites, the increase in AI-generated content is likely due to the increasing awareness of AI capabilities and company awareness of the importance of five-star reviews.

Given the volume of AI-generated reviews is increasing year-on-year, if it continues to rise, users may start to move away from Glassdoor in search of another platform that offers human insights.

2022 to 2024: AI Glassdoor Reviews for S&P 500 Companies Grew 376.3%

One of the most notable insights that came from our study was the year-on-year rise in AI-generated reviews on Glassdoor.

Comparing year on year, you can clearly see a significant increase in AI-generated reviews at S&P 500 companies, accelerating between 2022 and 2024.

AI Glassdoor Reviews 2022 to 2024: Timeline

  • 2022: the AI-generated review rate was 6.18%.
  • 2023: there was a significant increase in AI-generated reviews to 16.93%.
  • 2024: the rate of AI reviews on Glassdoor for S&P 500 companies was 29.45%.
  • This demonstrates an increase of 376.3% in Likely AI Glassdoor reviews between 2022 and 2024.

Implications of AI Glassdoor Reviews in S&P 500 Companies

From a user perspective, knowing how many Glassdoor reviews are likely AI-generated may deter some from using the platform, as they may no longer trust what is being written

Instead, they may look for other alternatives where they are confident that what they are reading was written by an employee of their chosen company. 

From Glassdoor’s perspective, if generative AI reviews are left unchecked, this could result in a traffic drop if consumer behavior shifts in favor of platforms sharing human-written reviews.

That could lead to fewer businesses curating or creating Glassdoor pages, more AI-generated reviews, and raise substantial concerns for users looking to hear employee perspectives.

Not to mention the impact a large volume of AI content could have on Glassdoor search rankings, as Google has shown it will penalize sites that publish AI content that doesn’t comply with spam policies (Read more in our study on Google AI Content Penalties).

Final Thoughts

In summary, if AI-generated reviews continue to rise within S&P 500 companies and beyond, Glassdoor may experience a drop in user trust.

Review sites like Glassdoor are built primarily on human-to-human interaction, with users heading to the website specifically to see what other humans think about working at a specific company.

So if those human interactions are instead replaced by AI-generated reviews, it could have a significant negative impact on the user experience.

As more people become comfortable using AI tools, it is crucial for websites like Glassdoor to ensure that they are being used responsibly.

Are you unsure if a review or post you’re reading is human-written or AI-generated? Use the Originality.ai AI detector to find out.

Read more about the impact of AI on online platforms: 

Methodology

This study aggregated Glassdoor reviews from S&P 500 companies, our primary focus, was on the textual feedback sections — specifically the “Pros” portion of each review — since it often contains a detailed description of positive experiences or workplace benefits.

We used Originality.ai to assess the likelihood of AI text, submitting "Pros" fields over 50 words for analysis. The API provided an AI-likelihood score and binary classification (AI-generated or not). We stored both the original reviews and AI results in a CSV file.

Error handling was included to ensure reliable data collection. The final dataset enabled us to analyze patterns and correlations, supporting further investigation into AI-generated content in employee reviews.

Madeleine Lambert

Madeleine Lambert is the Director of Marketing and Sales at Originality.ai, with over a decade of experience in SEO and content creation. She previously owned and operated a successful content marketing agency, which she scaled and exited. Madeleine specializes in digital PR—contact her for media inquiries and story collaborations.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

analyticsinsight.net

Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

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This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

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