What Is an AI Website Grader? Everything You Need to Know

Making sure your website remains up to scratch is no easy task. The more web pages you add, the more chances there are for something to go slightly wrong or that issues get lost in the shuffle.

That’s why conducting regular website audits and reviews is absolutely essential. Part of the process should include evaluating your content on a number of key points to ensure everything is running smoothly.

Here, we’ll discuss the concept of website grading in content marketing and the key components you need to include in your review.

Can AI Analyze a Website? Key Takeaways

• An AI website grader can identify opportunities to optimize content.
• It’s best practice to scan for AI content to ensure your site is offering a great user experience, performing effectively, and isn’t getting marked down for over-reliance on generative AI.
• Mass-produced AI text can cause issues. Keep a human in the loop when optimizing content to maintain brand voice and create exceptional content that Google and your readers will appreciate.
• Conduct regular website reviews to grade your content and ensure it continues to adhere to Google’s people-first guidelines.

What Is an AI Website Grader?

Let’s start by defining exactly what a website grader is. A website grader is a tool (or series of tools) that allows you to assess the usability, performance, and overall effectiveness of your website and its content. 

An AI website grader is a tool that, like a regular website grader, evaluates websites. However, it uses artificial intelligence (AI) in the website grading process. 

Why should you check for AI content during website grading?

Many websites incorporate generative AI as part of their content creation process. There are benefits to a balanced approach of using AI to increase productivity and efficiency (such as for research or content briefs). 

However, over-reliance on such tools can cause problems. As AI content in Google results continues to rise, Google is penalizing mass-produced AI content. 

Check out the Originality.ai Site Scan to scan your website for AI content in 1 click.

Key Components of an Effective Website Grader

What are the key components of a website grader? Here are some of the most important aspects to look at (website graders that include these features are a plus). 

• Performance metrics: This aspect of website grading may involve using artificial intelligence to monitor page load speed, mobile responsiveness, and server response time.
• SEO analysis: Some of the most important aspects of any effect SEO review are keyword optimization, meta tags and descriptions, the quality and quantity of backlinks, and other on-page SEO factors like headers.
• User experience: User experience is also an important part of your grading process, as well as assessing navigation ease, evaluating content readability, and checking interactive elements like pop-ups, forms, and CTA buttons.
• Technical audit: You should also have a technical aspect of your website grading process, looking for any potential broken links, HTML/CSS validation, and analysis of the site architecture and site map.
• Content quality (including AI detection): Last (but certainly not least!), you should undertake a content quality assessment as part of your grading process. Review the relevance and depth of content, check grammar and spelling, and identify the volume of AI content present with a Site Scan.

Final Thoughts

Conducting regular website reviews and grading your content is crucial to ensure your content marketing efforts are as effective as possible, especially given the ever-changing digital landscape.

By conducting regular gradings of your content, you can ensure your website is working effectively, offering a great user experience and not getting penalized for containing too much AI content. 

Use the Originality.ai Website Scanner to analyze your website for AI content in just 1 click.

FAQs About AI Website Graders

How do website graders work?

Website graders typically crawl your website, collecting several data points and metrics to provide you with a detailed breakdown of what that data shows and what you need to do to ensure your website is up to scratch. 

Why should I use a website grader?

Website graders are beneficial as they offer insights into the strengths and weaknesses of your website while offering a list of actionable insights you can undertake to improve the performance of your site.

How often should I use a website grader?

Website grades should be conducted regularly to ensure that you don’t suffer any long-term issues due to missed problems or concerns. This could be quarterly, monthly, or even more frequently, depending on your budget and how often you update your website.