Does your website contain high percentages of AI-generated content?
Perhaps you use AI writing tools and want to check if you’ve edited and added to the content suitably before publishing.
Or maybe you have seen a drop in website traffic and want to make sure that it isn’t due to too much AI content.
Whatever the case, here are four reasons why you should implement frequent checks for AI content with an AI website audit tool or AI website scanner.
An AI website scanner, such as Originality.ai’s AI website analysis scanner, is a tool that enables users to review website content and identify any elements that are flagged as AI-generated.
Our tool then provides a detailed report of where AI-generated content is showing up so you can fully review the extent of the problem.
With that in mind, let’s look at four of the main reasons you should be checking for AI content with an AI website analysis scan.
Conducting regular AI scans allows you to identify AI-generated content you might not even be aware of. That way, you can review content so it’s in keeping with your brand’s tone of voice and values.
By using an AI scan to distinguish AI from human-written content, you can ensure you publish people-first content that remains original, authentic, and truly resonates with your readers.
Removing AI-generated content is also crucial for any SEO efforts to be successful. When ChatGPT first launched into the mainstream, many brands were quick to start generating as much content as possible, in the belief that more content would equal more traffic.
However, Google is not a fan of mass-produced AI-generated content and certainly doesn’t want it to start appearing at the top of their search results.
After all, if the top search results were all AI-generated answers, why wouldn’t users skip Google and go straight to AI chatbots?
As such, they have released several helpful content updates that have resulted in websites with heavy AI usage seeing traffic slashed to almost nothing.
Therefore, regular AI scans are crucial to ensure your website doesn’t suffer the same fate and continues to work it’s way up the rankings.
By ensuring all of the content on your website is human-written and high quality, you also keep it engaging, relevant, and tailored to your audience.
Generally speaking, human-written content is more nuanced and personalized, so it stands more chance of resonating with your readers and encouraging them to take action.
Showing your audience that the content you produce is human-written is essential for building authority and trust, especially in a digital world where misinformation and AI hallucinations are more prominent than ever before.
You could even make a note on your website of when the last scan took place and what the score was to provide additional transparency and trust.
Lastly, let’s quickly look at who website scanners are for and who benefits from conducting regular AI website analysis scans.
Website owners and content managers benefit from regular AI website scans as they help keep content original and top-notch.
Regular audits are essential, especially for anyone working with newly contracted writers who they have yet to build trust with. Including website scanning in the content creation process helps establish transparency between writers and publishers.
Speaking of contract writers, they also benefit from producing regular scan reports and submitting them as part of their production process. This action allows freelancers or contractors to establish trust with clients by proving that the work they submit is original and not AI-generated.
This level of transparency can help give all parties peace of mind, improve the service you provide clients, and strengthen existing relationships.
Finally, conducting regular website analysis scans to ensure content is top-tier also benefits readers. With more competition for their time than ever before, it’s essential that your content is of the highest quality so that it stands out. Otherwise, they’ll likely click away.
As you can see, maintaining regular AI website scans is absolutely essential for ensuring your website remains Google-compliant, user-friendly, and of the highest possible quality.
Whether you’re a website owner or content creator, providing frequent scan reports helps grow authority and trust to build stronger reputations between customers and clients, as well as between website owners and readers.
AI website analysis scanners can flag how much AI content is detectable on your website, as well as highlight which pages it’s showing up on.
AI website analysis accuracy varies on a company-by-company basis. At Originality.ai, our machine learning engineers are always working to continually improve our AI detection tools, including our site scanner. Read our guide to learn more about AI detection accuracy.
We recommend undertaking frequent AI website analysis scans to ensure your website continues to meet Google’s guidelines. You could incorporate website scans as part of your monthly content marketing reviews, after a major website update with a large quantity of new content, or after a significant Google algorithm update.
