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Whether you’ve just launched your business or you’ve been at it for a while, it won’t be long until you’re introduced to the world of search engine optimization and search engine marketing.
Each of these terms in and of itself encompasses a whole ecosystem of taking real, measurable steps to improve your site’s standing in the search engines, from local optimization to video marketing and beyond.
As you might imagine, it’s a lot to learn, especially on top of the day-to-day of actually running your business.
For these reasons, many businesses hire a capable SEO marketing agency.
Let’s take a closer look at some of the benefits of working with an SEO marketing agency.
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An SEO marketing agency brings together a team of people with expertise in multiple areas of search engine optimization including long-tail and short-tail keywords, on-page optimization, and link-building
SEO experts also stay current with algorithm updates, including Google, social media and more, and take advantage of strategies that continually prove effective. Their experience with different types of industries can lend itself well to specific content niches.
SEO requires constant monitoring and course correction. Agencies handle these tasks on your behalf so that you and your team can focus on business operations and sales.
SEO marketing agencies also handle routine tasks like fixing broken links, updating keyword research, analysis, and strategies, and improving page speed so that your website stays optimized and easy for people and search engines alike to access and understand.
“Website performance” runs the gamut from technical SEO, such as fixing slow loading times, mobile optimization, and crawl errors, to user experience enhancements like website navigation, design and layout.
SEO marketing agencies may also handle security updates, such as making sure your site has the correct security certification.
By researching and targeting high-traffic and low-competition keywords, SEO marketing agencies can bring in more qualified visitors and leads to your website.
Beyond bringing in more relevant traffic, they can also optimize your content so that it’s better aligned with what users are looking for. This can include getting you placement for featured snippets or other high-visibility spots.
Get more tips on how to boost your search engine rankings.
Because SEO is focused on bringing in potential customers with specific user intent, an investment in SEO can lead to more and higher conversions than traditional advertising.
SEO also provides compounding returns over time as your ranking continues to improve.
Oftentimes, SEO marketing agencies will also help with conversion optimization, which involves improving landing pages, calls-to-action, and site usability to convert more of those visitors into paying customers during the customer journey.
SEO marketing agencies use a variety of tools including Google Analytics, SEMrush, and Ahrefs to gather valuable details about traffic, user behavior and how your chosen keywords are performing.
They then measure specific metrics, including click-through rates (CTR), bounce rates, and more, and then develop strategies based on what they’ve learned.
This data-backed analysis helps you then be able to reiterate and course-correct if necessary or focus on specific lucrative keywords. To show this progress, agencies will often prepare weekly or monthly reports.
Before they optimize a single keyword or launch a single campaign, SEO marketing agencies will do a thorough competitor analysis to have a baseline of where your site stands among the competition.
Marketing agencies focused on SEO will use a variety of tools to help them do their jobs more effectively, including in-depth keyword research tools, software designed to fix technical SEO issues, and tools that analyze backlink profiles.
These tools help them devise a strategy for getting quality backlinks as well as help them capitalize on promising keywords that gain moderate to high amounts of traffic.
The right SEO marketing agency will take into account your goals, both short and long-term while adjusting the scope of their services to help you get the most value.
As your business grows and expands, SEO professionals can adjust budgets and refine campaigns to target additional keywords, locations, or audiences.
When we talk about SEO marketing agencies, it’s important to remember that we’re not just targeting the general internet at large.
Local SEO expertise also plays a role in attracting customers. For service businesses and other local companies, working with an SEO marketing agency helps make sure that your business is ranking well in local search queries. They may do this by optimizing for “near me” searches (such as “restaurants near me”, “hotels near me” and so on) as well as other relevant search terms.
SEO professionals may also optimize your Google Business profile to help maximize your visibility when people search for local professionals in your area.
They may also be involved in helping you get verified reviews from your customers, which also helps boost your local profile.
The best SEO marketing companies will also be heavily involved in your content strategy.
Agencies take the time to make sure that your content doesn’t only answer users’ questions, but also aligns with buyer personas and various stages of the sales funnel.
Depending on the services the agency offers, it may also take time to update or improve underperforming content.
SEO is not a “once and done” thing. It’s an ongoing process. Organic SEO creates a foundation that allows you to bring in organic traffic consistently.
If the agency specializes in content marketing and publishing, they’ll also focus on content that remains relevant over time, known as “evergreen content”.
With so many benefits to hiring an SEO marketing agency, it’s important to choose one that knows how to use the tools of their trade, including knowing where, when, and how to use AI effectively.
Through their technical know-how, strategic planning, and their ability to deliver data-baked results, the right SEO marketing agency can help your business launch, build, and grow a strong online presence.
Discover a best-in-class suite of tools, so you can publish content with confidence, with Originality.ai’s Grammar Checker, Content Optimizer, and AI Checker.
Then, learn more about marking agencies in our series:
AI & Plagiarism Detector for Serious Content Publishers
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Originality.ai
64 Hurontario St
Collingwood, Ontario
L9Y 2L6
