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12 Benefits of an SEO Marketing Agency

Do you need an SEO marketing agency? Here’s how hiring an SEO marketing agency helps improve visibility, attracts customers, and builds your brand.

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Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

Whether you’ve just launched your business or you’ve been at it for a while, it won’t be long until you’re introduced to the world of search engine optimization and search engine marketing. 

Each of these terms in and of itself encompasses a whole ecosystem of taking real, measurable steps to improve your site’s standing in the search engines, from local optimization to video marketing and beyond. 

As you might imagine, it’s a lot to learn, especially on top of the day-to-day of actually running your business. 

For these reasons, many businesses hire a capable SEO marketing agency.

Let’s take a closer look at some of the benefits of working with an SEO marketing agency.

What’s In This Article:

  • The biggest advantages of working with an SEO marketing agency from gaining valuable expertise and insights to data-driven strategies and scalable marketing solutions.
  • How content strategy plays a role in working with an SEO marketing company. For instance, if you’re looking for local SEO expertise to improve local search engine rankings.

Looking for a suite of best-in-class tools to complement your content marketing strategy? Check out Originality.ai’s Grammar Checker, Content Optimizer, and AI Checker.

1. Expertise and Experience

An SEO marketing agency brings together a team of people with expertise in multiple areas of search engine optimization including long-tail and short-tail keywords, on-page optimization, and link-building

SEO experts also stay current with algorithm updates, including Google, social media and more, and take advantage of strategies that continually prove effective. Their experience with different types of industries can lend itself well to specific content niches

2. Save Time and Focus on Your Business

SEO requires constant monitoring and course correction. Agencies handle these tasks on your behalf so that you and your team can focus on business operations and sales. 

SEO marketing agencies also handle routine tasks like fixing broken links, updating keyword research, analysis, and strategies, and improving page speed so that your website stays optimized and easy for people and search engines alike to access and understand. 

3. Better Website Performance

“Website performance” runs the gamut from technical SEO, such as fixing slow loading times, mobile optimization, and crawl errors, to user experience enhancements like website navigation, design and layout. 

SEO marketing agencies may also handle security updates, such as making sure your site has the correct security certification. 

4. Increased Organic Traffic

By researching and targeting high-traffic and low-competition keywords, SEO marketing agencies can bring in more qualified visitors and leads to your website. 

Beyond bringing in more relevant traffic, they can also optimize your content so that it’s better aligned with what users are looking for. This can include getting you placement for featured snippets or other high-visibility spots. 

Get more tips on how to boost your search engine rankings.

5. Higher ROI

Because SEO is focused on bringing in potential customers with specific user intent, an investment in SEO can lead to more and higher conversions than traditional advertising. 

SEO also provides compounding returns over time as your ranking continues to improve.  

Oftentimes, SEO marketing agencies will also help with conversion optimization, which involves improving landing pages, calls-to-action, and site usability to convert more of those visitors into paying customers during the customer journey

6. Data-Driven Strategies

SEO marketing agencies use a variety of tools including Google Analytics, SEMrush, and Ahrefs to gather valuable details about traffic, user behavior and how your chosen keywords are performing.

They then measure specific metrics, including click-through rates (CTR), bounce rates, and more, and then develop strategies based on what they’ve learned.

This data-backed analysis helps you then be able to reiterate and course-correct if necessary or focus on specific lucrative keywords. To show this progress, agencies will often prepare weekly or monthly reports. 

7. Competitive Advantage

Before they optimize a single keyword or launch a single campaign, SEO marketing agencies will do a thorough competitor analysis to have a baseline of where your site stands among the competition. 

8. Access to Advanced Tools

Marketing agencies focused on SEO will use a variety of tools to help them do their jobs more effectively, including in-depth keyword research tools, software designed to fix technical SEO issues, and tools that analyze backlink profiles. 

These tools help them devise a strategy for getting quality backlinks as well as help them capitalize on promising keywords that gain moderate to high amounts of traffic. 

9. Scalable and Flexible

The right SEO marketing agency will take into account your goals, both short and long-term while adjusting the scope of their services to help you get the most value. 

As your business grows and expands, SEO professionals can adjust budgets and refine campaigns to target additional keywords, locations, or audiences. 

10. Local SEO Expertise

When we talk about SEO marketing agencies, it’s important to remember that we’re not just targeting the general internet at large. 

Local SEO expertise also plays a role in attracting customers. For service businesses and other local companies, working with an SEO marketing agency helps make sure that your business is ranking well in local search queries. They may do this by optimizing for “near me” searches (such as “restaurants near me”, “hotels near me” and so on) as well as other relevant search terms.

SEO professionals may also optimize your Google Business profile to help maximize your visibility when people search for local professionals in your area. 

They may also be involved in helping you get verified reviews from your customers, which also helps boost your local profile. 

11. Improved Content Strategy

The best SEO marketing companies will also be heavily involved in your content strategy. 

Agencies take the time to make sure that your content doesn’t only answer users’ questions, but also aligns with buyer personas and various stages of the sales funnel. 

Depending on the services the agency offers, it may also take time to update or improve underperforming content. 

12. Long-Term Results

SEO is not a “once and done” thing. It’s an ongoing process. Organic SEO creates a foundation that allows you to bring in organic traffic consistently.  

If the agency specializes in content marketing and publishing, they’ll also focus on content that remains relevant over time, known as “evergreen content”. 

Final Thoughts

With so many benefits to hiring an SEO marketing agency, it’s important to choose one that knows how to use the tools of their trade, including knowing where, when, and how to use AI effectively. 

Through their technical know-how, strategic planning, and their ability to deliver data-baked results, the right SEO marketing agency can help your business launch, build, and grow a strong online presence. 

Discover a best-in-class suite of tools, so you can publish content with confidence, with Originality.ai’s Grammar Checker, Content Optimizer, and AI Checker.

Then, learn more about marking agencies in our series:

Sherice Jacob

Sherice Jacob is a seasoned copywriter and content professional fluent in English, Spanish, and Catalan, with over 25 years of experience crafting high-converting copy. Passionate about AI, she enjoys exploring the new innovations and possibilities it brings to the world of content creation.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

analyticsinsight.net

Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

Copyright © 2023, Originality.ai

All rights reserved.

Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

  1. Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer.

  1. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution.

THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS “AS IS” AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

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