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For software-as-a-service (SaaS) companies across industries, getting customers to adopt your platform can be a challenge. How do you attract customers, maximize subscriptions, and keep users coming back?
Working with a SaaS marketing agency could be the right answer to help you grow, scale, and accelerate growth.
The most important thing you’ll want to look for when hiring a marketing agency for SaaS brands is SaaS-specific experience. The marketing company needs to know, for example, how recurring revenue models work and understand things like customer lifetime value (CLV) and customer acquisition cost (CAC).
Agencies that specialize in SaaS understand the different nuances and subtleties in these areas and can tailor their strategies accordingly.
SaaS marketing agencies have frameworks and strategies in place designed to promote companies selling software as a service. This means they can help your company scale faster by targeting high-quality leads and optimizing conversion rates.
SaaS marketing companies often use a variety of advanced tools to help automate much of the customer outreach and retention process. These tools may include everything from analytics to reporting tools to CRM tools.
Depending on the SaaS marketing company, they may also handle areas of marketing including video marketing, social media management, split testing, and more.
Marketing agencies use these tools to not only get a baseline on how your site is performing and how it’s doing at bringing in leads and customers, but also where they can improve ROI to give you the most traction for your budget.
SaaS agencies prioritize data-driven decision-making. As such, they focus on metrics like:
Having a data-aligned and results-oriented approach like this keeps your campaign goals in line with your business growth while generating real, impactful results for your bottom line.
SaaS marketing agencies may specialize in marketing Software as a Service, but that doesn’t mean they’re only focused on one specific strategy. These agencies handle a variety of strategies including inbound marketing, content marketing, and paid advertising as well as all aspects of SEO.
You can think of a SaaS marketing agency as a complete end-to-end company. By integrating strategies across different marketing channels and customer touchpoints, they’re able to focus heavily on customer acquisition and retention.
Building or expanding an in-house team with comparable expertise is expensive and time-consuming. So, if you have a small team, working with SaaS marketing experts is an excellent way to support them, while still pursuing growth.
Considering their experience, SaaS marketing agencies can quickly launch and monitor campaigns on your behalf because they already have the processes in place and the experience to keep them running according to your budget. In the highly competitive SaaS market, this level of speed and efficiency is a must.
SaaS agencies are able to scale their services to match your business needs. This type of flexibility and scalability would be much more difficult if you were to handle it all yourself.
Even if you’re just starting out, you can grow your campaigns as your company grows, both through organic means and through paid search optimization.
One of the best reasons to work with a SaaS marketing agency is the ability to build creative, interesting, and unique approaches that you might not have considered.
The fresh perspectives of SaaS marketing experts can elevate strategies and incorporate the latest marketing best practices while staying in line with brand voice. This in turn helps the company stand out in what is often a crowded and competitive market.
SaaS as an industry itself is relatively new, but already, marketing companies that specialize in this industry have developed a deep and thorough understanding of the buyer’s journey.
SaaS customers, whether B2B or B2C often need to be nurtured carefully through free trials, demos and more informative content before they ultimately convert.
SaaS marketing agencies understand this journey and can craft campaigns that are designed to walk customers through the funnel at every stage.
As with other forms of marketing, promoting a SaaS company isn’t a “once and done” process. Just like with optimizing for long-tail keywords and other types of marketing, optimization is a process that takes time.
For this reason, it’s important for marketing companies to continue refining the audience by way of A/B testing, performance analysis, and developing new strategies around the data they’ve collected.
Being able to retain customers and get them to take the next step after subscribing, whether that means upgrading to a higher-tier package or purchasing a long-term plan, is vital to the success of a SaaS business.
A company that specializes specifically in SaaS marketing will understand this and can focus primarily on customer retention strategies, as well as ways to help build customer loyalty over the long term. SaaS marketing campaigns often integrate upsell and cross-sell initiatives as well.
With these points in mind, it’s clear working with a SaaS marketing agency is a smart move. From freeing up internal resources to exploring fresh new perspectives that build brand loyalty and retention, the right SaaS marketing agency can support your team and boost growth.
Get a best-in-class suite of tools to complement your SaaS marketing strategy with Originality.ai’s Content Optimizer, AI Checker, Plagiarism Checker, and Grammar Checker.
Then, learn more about marketing agencies in our content series:
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