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What Does a Social Media Marketing Agency Do?

It may say social media in the name, but taking a more in-depth approach, what does a social media marketing agency do? Learn about some of the most common services here.

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Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

Although many employees, managers, and owners may use social media in their personal lives, figuring out how to leverage it for business purposes can be challenging. Yet, an effective social media strategy is an exceptional way to boost brand awareness, drive traffic, and get started with influencer marketing. 

This is exactly why many businesses consider hiring a social media marketing agency. So, what does a social media marketing agency do to achieve outstanding results for clients?

Read on to learn about some of the most common social media agency services and how they can help your business.

Key Takeaways (TL;DR)

A social media marketing agency (SMMA) provides several social media marketing services to help businesses improve their online presence, such as:

  • Developing and tailoring social media marketing strategies for each platform.
  • Creating and posting quality content to accounts.
  • Running paid social media advertising campaigns.
  • Engaging with followers and building a community around your brand.
  • Identifying and leveraging opportunities for influencer marketing partnerships.
  • Tracking and interpreting social media data to measure campaign success.

What Is a Social Media Marketing Agency?

A social media marketing agency is a type of digital marketing agency that uses social media to improve a brand’s online visibility. This often includes creating social media strategies, running campaigns, and tracking their results.

Is your current social media approach netting high-quality leads or attracting new followers? A whopping 93% of small businesses report difficulties overcoming common social media challenges like these.

To successfully use social media to market your business, you need to do a lot more than just put up the occasional post about your products or services. 

Fortunately, this type of marketing agency knows exactly what to do to help you leverage popular platforms and achieve your business goals.

What Does a Social Media Marketing Agency Do?

A better question may be, what don’t they do? There are several things a social media marketing agency may do to improve your business’s online presence.

Develops social media strategies tailored to each platform

Before you can run a successful social media campaign, you need a solid game plan. A good social media marketing agency can help you create a comprehensive social media marketing strategy that aligns with your brand’s voice, values, and marketing goals.

To design an effective plan, an agency will consider your:

  • Marketing goals. Do you want to increase brand awareness, boost sales, etc.?
  • Target audience. Are your customers on Instagram, X, Facebook, TikTok, or another platform? What is the best way to reach them on each one?
  • Competitors. What are your opponents doing? Is there anything you can learn from their strategy?

A thorough, well-researched social media strategy provides a roadmap for everything from content creation to audience engagement. 

Example: Let’s say a social media marketing agency performs a competitor analysis and finds that your rivals are doing much better on Instagram. They may then determine the strengths of their campaigns and use them to inform your strategy.

Creates and posts relevant, engaging content

Of course, you won’t get far on social media without content. A social media marketing agency knows the value of creating quality social media posts that align with your content marketing efforts. They will go the extra mile to create posts that:

  • Include eye-catching graphics or videos.
  • Are well-written and niche-specific.
  • Capitalize on the latest trends.

Note that with the rise of artificial intelligence (AI), some may use AI tools to generate text for social media posts. It’s best practice to communicate your brand’s AI policies right from the start to ensure everyone is on the same page.

Then, if you want peace of mind that your posts are original, don’t worry — AI content detection in marketing is fairly common these days. Some agencies will run the text through an AI detector to ensure it's human-written before it goes live on your business page. 

Runs paid social media advertising campaigns

In addition to organic posts, social media marketing agencies can help you with paid social media campaigns. Since this approach involves paying the various social media platforms to display your content to a specific audience, leveraging a social media marketing agency’s expertise here can help you make the most of your ad budget.

A social media marketing agency’s approach to paid ads often depends on the platform; services can vary. Generally, though, it involves:

  • Creating targeted ads.
  • Managing the ad budget.
  • Performing A/B testing to see which ads have the best results.

Example: Let’s say that your audience is on TikTok. Engagement is everything on this platform, so social media marketing agencies may use their knowledge of the latest TikTok trends to help create ads, engage your audience, and increase the odds of your post going viral.

Takes care of community management and audience engagement

One critical area of social media marketing is community management and audience engagement. Those paid and organic posts may help you attract new followers and generate leads, but engaging with your current audience is key to building trust in your brand.

To drive communication between your business and its followers, social media marketing agencies:

  • Engage in real-time conversations, responding to comments, direct messages, etc.
  • Create interactive content to encourage participation, like polls and quizzes.
  • Monitor and participate in the latest trends.

The goal of a social media marketing agency here is to create a sense of community around your business. Being known as an approachable, relatable brand can do wonders for your online reputation.

Leverages influencer marketing

Did you know that the market value of global influencer marketing more than tripled from 2019 to 2023

Influencers have become indispensable to brands who want to benefit from their online reach and credibility, and social media marketing agencies know the ins and outs of running these partnerships successfully.

To help you leverage the power of influencers, social media marketing agencies:

  • Identify, connect, and negotiate contracts with influencers appropriate for your brand and audience.
  • Ensure that content creation and campaigns align with your business goals.
  • Monitor the partnership to see if it's working.

For example, a social media marketing agency may find that your brand would benefit from partnering with a micro-influencer. As the name suggests, these influencers have smaller followings (less than 100k) than macro-influencers (over 100k). However, they often have a stronger connection with their audience, which can result in higher-quality leads.

Tracks metrics and interprets analytics

Finally — and perhaps most importantly — a social media marketing agency keeps a close eye on the results of their marketing campaigns and reports them back to you. 

By collecting and interpreting social media data, they can demonstrate the effectiveness of their efforts and adjust your social media strategy if needed.

The data and metrics they track may depend on your business goals, but some of the most common ones include:

  • Impressions or views
  • Engagement
  • Click-through rates (CTRs)

For example, if your goal is to increase brand awareness, a social media marketing agency may be more interested in the number of impressions or views than your CTRs.

Improve Your Online Presence with a Social Media Marketing Agency

It takes time to become a social media expert and even more time to create the kind of content and community around your brand that gets results.

Social media marketing agencies are professionals who have put in the time and effort to really understand their craft. From strategy to execution, they know what it takes to improve your online presence and drive results for your business. 

Interested in learning more about marketing agencies? Check out our top guides:

Jess Sawyer

Jess Sawyer is a seasoned writer and content marketing expert with a passion for crafting engaging and SEO-optimized content. With several years of experience in the digital marketing, Jess has honed her skills in creating content that not only captivates audiences but also ranks high on search engine results.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

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Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

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Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

Copyright © 2023, Originality.ai

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Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

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  1. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution.

THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS “AS IS” AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

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